{"id":422899,"date":"2025-09-14T05:22:13","date_gmt":"2025-09-14T05:22:13","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/422899\/"},"modified":"2025-09-14T05:22:13","modified_gmt":"2025-09-14T05:22:13","slug":"shanghai-luxury-home-market-shows-signs-of-losing-steam-as-price-cuts-fail-to-woo-buyers","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/422899\/","title":{"rendered":"Shanghai luxury home market shows signs of losing steam as price cuts fail to woo buyers"},"content":{"rendered":"<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">A correction, following nearly two years of growth, was a warning to wealthy local investors who believed that homes worth at least 30 million yuan (US$4.2 million) would always be good buys.<\/p>\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">\u201cThe luxury housing segment, particularly lived-in homes, should have run out of steam because some buyers are no longer convinced of their investment value,\u201d said You Liangzhou, owner of Shang\u00ad\u00ad\u00adhai property agency Baonuo. \u201cWealthy investors mainly look at newly built units in the city\u2019s prime locations while shunning those pre-owned homes.\u201d<\/p>\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">On the mainland, luxury homes are generally high-end flats and villas valued at no less than 30 million yuan each. Brokers said some expensive homes could not attract buyers even after owners reduced prices by more than 30 per cent.<\/p>\n<p><img decoding=\"async\" alt=\"Residential buildings in Shanghai. Photo: Getty Images\" data-qa=\"BaseImage-handleRenderImage-StyledImage\" class=\"e1gf69pb2 css-6ikqhs e445x7d0\" loading=\"lazy\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/09\/03214abb-14fc-4da8-873d-a942f3619aed_fef61106.jpg\" title=\"Residential buildings in Shanghai. Photo: Getty Images\"\/>Residential buildings in Shanghai. Photo: Getty Images<\/p>\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">The property sector, along with related industries such as home appliances and construction materials, con\u00adtributes about a quarter of China\u2019s economic output.<\/p>\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">In spite of a troubled property market across the country, the luxury sector in Shanghai has managed to defy the downtrend because wealthy buyers, relatively unscathed by the slump, have had the financial power to pursue homes in prime locations.<\/p>\n","protected":false},"excerpt":{"rendered":"A correction, following nearly two years of growth, was a warning to wealthy local investors who believed that&hellip;\n","protected":false},"author":2,"featured_media":422900,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3091],"tags":[144522,51,144530,1395,144526,144531,144520,144521,2441,55313,144523,144524,10741,144527,144529,144525,16,15,144528],"class_list":{"0":"post-422899","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-markets","8":"tag-baonuo","9":"tag-business","10":"tag-changning-district","11":"tag-china","12":"tag-doris-jiang","13":"tag-e-house-china-real-estate-research-institute","14":"tag-luxury-home-market","15":"tag-maoming-road","16":"tag-markets","17":"tag-national-bureau-of-statistics","18":"tag-savills-shanghai","19":"tag-shanghai-property-agency","20":"tag-shanghai","21":"tag-shanghai-municipality","22":"tag-shirley-tang","23":"tag-the-paragon","24":"tag-uk","25":"tag-united-kingdom","26":"tag-you-liangzhou"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/115200979502560184","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/422899","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=422899"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/422899\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/422900"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=422899"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=422899"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=422899"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}