{"id":423146,"date":"2025-09-14T07:38:12","date_gmt":"2025-09-14T07:38:12","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/423146\/"},"modified":"2025-09-14T07:38:12","modified_gmt":"2025-09-14T07:38:12","slug":"why-you-should-ski-in-europe-this-year","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/423146\/","title":{"rendered":"Why You Should Ski In Europe This Year"},"content":{"rendered":"<p>Winter landscape in Dolomites at Cortina D&#8217;Ampezzo ski resort, Italy.<\/p>\n<p>getty<\/p>\n<p>Is this the year you\u2019ll finally head to Europe to ski? While the Winter Olympics are being held in Cortina d\u2019Ampezzo in the Dolomites in February, skiing will continue as usual on the rest of the continent.<\/p>\n<p>A ski trip to Europe, to the Swiss resort of Zermatt or the Austrian resort of St. Anton, can be something of a rite of passage. Factor in charming ski villages, long lunches at mountain huts, and apr\u00e8s-ski life that is beyond anything in North America, and you can see the appeal.<\/p>\n<blockquote class=\"embed-base quote-embed embed-20 bg-accent color-base font-accent font-size text-align\">\n<p>\u201cOur European skiing business has continued to grow every year since it opened back up after Covid.\u201d\n<\/p>\n<\/blockquote>\n<p>It\u2019s only September, and yet it\u2019s already looking to be a boom year for American skiers and boarders heading to Europe, according to Ski.com, North America\u2019s largest provider of ski vacation packages.<\/p>\n<p>\u201cOur European skiing business has continued to grow every year since it opened back up after Covid,\u201d Dan Sherman, CMO of <a href=\"https:\/\/www.ski.com\/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\" class=\"color-link\" title=\"https:\/\/www.ski.com\/\" data-ga-track=\"ExternalLink:https:\/\/www.ski.com\/\" aria-label=\"Ski.com\">Ski.com<\/a>, said. \u201cThis year, we are already trending 34% year over year. And last year was also big, with a similar percentage of growth the year before that.\u201d<\/p>\n<p>Italy and the Winter Olympic Games<\/p>\n<p>That said, there are some outliers in the bookings this year.<\/p>\n<p>\u201cItaly is down despite Europe being up, and that&#8217;s definitely because of the Olympics being held in Cortina d\u2019Ampezzo,\u201d Sherman said. \u201cI don&#8217;t think that it&#8217;s necessarily a demand thing, but it&#8217;s more of an unavailability thing. An interesting statistic I obtained from one of our salespeople yesterday is that there are hotels in Cortina that require a 20-night minimum stay during the Games. I&#8217;ve never heard of anything like that before.\u201d<\/p>\n<p>The 25th Winter Olympic Games run from February 6 \u2013 22, 2026, and Sherman says that while Cortana may be out, nearby areas, such as \u201cthe Sella Rhonda, and resorts like Val Gardena, Alta Badia, and Val di Fassa, have availability. These are resorts that are not as well-known as Cortina, and they&#8217;re not as involved with the Olympics.\u201d<\/p>\n<p>He suggests these as alternatives that Ski.com is looking at for people who have their heart set on Italy. Yet he also cautions that once you factor in the Paralympics, from March 6 to 5, \u201cthe Games will take up a lot of the Italian winter. Even if you&#8217;re visiting some of the other resorts, expect a bit of a frenzy at the airport or on the trains. Even if you&#8217;re avoiding the Olympics, you&#8217;ll probably still feel it.\u201d<\/p>\n<p>Zermatt, Switzerland.<\/p>\n<p>getty<\/p>\n<p>The Swiss resort of Zermatt, with its car-free village, views of the Matterhorn, and a wide variety of hotels, remains Ski.com\u2019s number one destination for its clients heading to Europe to ski. It\u2019s the charming village and amazing skiing that keep them coming back.<\/p>\n<blockquote class=\"embed-base quote-embed embed-23 bg-accent color-base font-accent font-size text-align\">\n<p>\u201cStay in one place and ski in France, Italy, and Switzerland. That\u2019s one of my favorite parts of Chamonix.\u201d\n<\/p>\n<\/blockquote>\n<p>But there are other alternatives. Sherman says that Ischgl in Austria, as well as Lech in the Arlberg region of that country, are becoming increasingly popular.<\/p>\n<p>Chamonix Offer Skiing in Three Countries<\/p>\n<p>He also singles out Chamonix, the French ski resort town at the base of Mont Blanc, which borders Italy and Switzerland, as a great alternative.<\/p>\n<p>\u201cFrance is way up, and I think part of it is because the price point and Chamonix continue to be one of our bestselling resorts,\u201d Sherman said. \u201cThere are a lot of different lodging options for different types of travelers.\u201d<\/p>\n<p>Chamonix Mont-Blanc, France<\/p>\n<p>getty<\/p>\n<p>Sherman adds that lodging is also very affordable, and the hotels can easily accommodate larger families and groups of friends. The French Alps benefit from air access via Geneva, a great connector city across the border in Switzerland, with ample lift from North America.<\/p>\n<p>Sherman says he\u2019s skied there half a dozen times and points to the Mont Blanc Unlimited pass, which allows you to \u201cstay in one place and ski in France, Italy, and Switzerland. That\u2019s one of my favorite parts of Chamonix.\u201d<\/p>\n<p>Les 3 Vall\u00e9es in France is also a popular destination for Ski.com clients, especially Courchevel. Sherman notes that \u201cthey have such great ski and ski out options. And then one last one that\u2019s an outlier for Americans, and it\u2019s rare these days to find an international destination that&#8217;s trending that&#8217;s not on a ski pass like Ikon or Epic, which is Val d\u2019Isere.\u201d<\/p>\n<p>For more on European skiing, go to <a href=\"https:\/\/www.ski.com\/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\" class=\"color-link\" title=\"https:\/\/www.ski.com\/\" data-ga-track=\"ExternalLink:https:\/\/www.ski.com\/\" aria-label=\"Ski.com\">Ski.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Winter landscape in Dolomites at Cortina D&#8217;Ampezzo ski resort, Italy. getty Is this the year you\u2019ll finally head&hellip;\n","protected":false},"author":2,"featured_media":423147,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5174],"tags":[7907,2000,299,5187,144594,36,2199,144595,144592,98577,2600,144593],"class_list":{"0":"post-423146","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-eu","8":"tag-austria","9":"tag-eu","10":"tag-europe","11":"tag-european","12":"tag-european-skiing","13":"tag-france","14":"tag-italy","15":"tag-ski","16":"tag-ski-com","17":"tag-snowboarding","18":"tag-switzerland","19":"tag-winter-olympics"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/115201514082604092","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/423146","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=423146"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/423146\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/423147"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=423146"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=423146"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=423146"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}