Capitalising on the positive sentiment, VisitScotland collaborated with Skyscanner to drive bookings to Scotland, which resulted in a 19% increase in searches on Skyscanner from Germany between August and September.<\/p>\n
Jill Walker, Director of Marketing and Digital at VisitScotland, said: \u201cWe all remember the incredible scenes of the Tartan Army fans interacting with other football fans and locals.<\/p>\n
\u201cThey were amazing ambassadors for Scotland and epitomised our world-renowned warm Scottish welcome.<\/p>\n
\u201cScotland has always been popular with German visitors due to our stunning scenery, rich history and culture, and, of course, our people. That\u2019s why it is one of our key European markets.<\/p>\n
\u201cBut it seems that those scenes at the Euros had a lasting impact on our German visitors too.\u201d<\/p>\n
The tourism boost was evident all over Scotland. The Crerar Hotel Group, which includes nine properties in Scotland, has seen traffic to its website from the German market increase by almost a quarter since the Euros.<\/p>\n
Jodie Wright, Chief Commercial Officer at Crerar Hotels, said: \u201cWe\u2019ve seen a notable 23% year-on-year increase in website traffic from the German market \u2014 a growth trend reflected across our entire portfolio\u2026 The exposure from the Euros last year may very well have had an impact.\u201d<\/p>\n
Drinks giant Diageo reported that of the 500,000 visitors that have booked distillery tours in the past 12 months, German visitors were the second top overseas nationality, behind only US visitors.<\/p>\n
Dafydd Pugh Williams, Managing Director of Scotland Brand Homes at Diageo, said: \u201cScotch whisky tourism creates economic opportunities across Scotland, from our capital city to the communities of the Highlands and Islands.<\/p>\n
\u201cWe are proud to welcome visitors and tourists from home and abroad and have seen strong growth over recent years in German tourists to our visitor experiences.\u201d<\/p>\n
TRIPorganiser, a family-owned Edinburgh-based tour operator, says it has seen a surge of interest from the German market since the beginning of the year.<\/p>\n
Founder Beryl Preuschmann said: \u201cThe German market has our highest spenders by far and when they come they mention two things: the football and how welcoming Scotland is.<\/p>\n
\u201cWe\u2019ve definitely seen a Tartan Army bump\u2026 People know Scotland is welcoming and friendly. They all know about our beautiful landscapes and history. The Tartan Army brought home another aspect for Germany.<\/p>\n
\u201cThe German people all had a drink with them, partied with them, and that feeling has stayed with them. They want to see where these fans are from.\u201d<\/p>\n
Iain Emerson, editor of the Famous Tartan Army Magazine, said: \u201cThe Tartan Army have been ambassadors for Scotland for many years \u2014 we\u2019re unique with our bagpipes and our kilts. But qualifying for EURO 2024 really allowed the Scotland fans to show what they are all about.<\/p>\n
\u201cAround 200,000 travelled to Germany and, despite such massive numbers, there was no trouble whatsoever. Quite the opposite, it was one big party.<\/p>\n
\u201cOn a daily basis you would hear stories of Scots fans making friendships with the German hosts and also opposition supporters.<\/p>\n
\u201cYou would hear Germans talking about how fantastic the Scotland fans were so I\u2019m not surprised lots of them decided to visit Scotland afterwards.\u201d<\/p>\n
He added: \u201cI think the Tartan Army made a positive impact on the German economy, with all the beer they drank, so it\u2019s nice to hear that they\u2019re now coming over to Scotland in large numbers and spending some of that money over here.\u201d<\/p>\n
![\"\"](\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/09\/Skyscanner-1-1024x768.jpeg\")
Skyscanner welcome sign at their Edinburgh office<\/p>\n