{"id":426944,"date":"2025-09-15T18:50:21","date_gmt":"2025-09-15T18:50:21","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/426944\/"},"modified":"2025-09-15T18:50:21","modified_gmt":"2025-09-15T18:50:21","slug":"houbigant-opens-first-flagship-stores-in-paris-and-cannes","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/426944\/","title":{"rendered":"Houbigant opens first flagship stores in Paris and Cannes"},"content":{"rendered":"<p>\n                                    <b>Published<\/b><br \/>\n                                    <\/p>\n<p>                                        September 15, 2025<\/p>\n<p class=\"article-content col-md-8 offset-md-1\">\n                                French perfume house Houbigant is celebrating its 250th anniversary with the opening of its first standalone flagships in Paris and Cannes.<\/p>\n<p><img decoding=\"async\" class=\"news-image\" style=\"width:100%;\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/09\/6ae7.jpg\" alt=\"Houbigant marks 250th anniversary with first flagship stores in Paris and Cannes.\" loading=\"lazy\"\/>Houbigant marks 250th anniversary with first flagship stores in Paris and Cannes. &#8211; Houbigant<\/p>\n<p class=\"col-md-8 offset-md-1 article-content--texte\">Founded in 1775, Houbigant is one of the world\u2019s oldest perfume houses, with illustrious clients such as Napoleon, Marie-Antoinette and Guy de Maupassant. In 2005, Houbigant was acquired by the Perris family. Elisabetta and Gian Luca Perris have since been developing the house in France and internationally.<\/p>\n<p>The store concepts were designed by Florentine architect Filippo Burresi and pay tribute to the brand\u2019s heritage, inspired by the grandeur of Parisian palaces and historic residences. A signature store feature, the \u201cBoiserie Houbigant,\u201d reinterprets French paneling with champagne-toned walls and hand-brushed white finishes, while brass-edged glass shelves display the brand\u2019s perfumes like works of art.<\/p>\n<p class=\"col-md-8 offset-md-1 article-content--texte\">The Paris boutique, located at 62 rue Fran\u00e7ois 1er, marks Houbigant\u2019s return to the French capital after a 50-year absence. Spanning 80 square meters, it showcases the full fragrance portfolio alongside Perris Monte Carlo, Perris Portofino, and Perris Swiss Laboratory skincare.<\/p>\n<p>In Cannes, the 150-square-meter store on the prestigious Boulevard de la <a class=\"fnwAddLinks\" href=\"https:\/\/uk.fashionnetwork.com\/tags-croisette\" title=\"Croisette\" target=\"_blank\" rel=\"noopener\">Croisette<\/a> extends Houbigant\u2019s presence into one of the world\u2019s most exclusive luxury destinations. The boutique again features the house\u2019s signature collections alongside Perris brands.<\/p>\n<p>With the launch of these two flagships, Houbigant is positioning its stores as spaces for discovery, personalized experiences, and exclusive events\u2014strengthening customer loyalty and advancing its international profile.\n                            <\/p>\n<p>\n                                Copyright \u00a9 2025 FashionNetwork.com All rights reserved.\n                            <\/p>\n","protected":false},"excerpt":{"rendered":"Published September 15, 2025 French perfume house Houbigant is celebrating its 250th anniversary with the opening of its&hellip;\n","protected":false},"author":2,"featured_media":426945,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,4],"tags":[952,748,145674,393,2584,4884,15909,35033,5775,1144,15910,712,16,15,1764],"class_list":{"0":"post-426944","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-uk","8":"category-united-kingdom","9":"tag-beauty","10":"tag-britain","11":"tag-croisette","12":"tag-england","13":"tag-fashion","14":"tag-great-britain","15":"tag-luxury","16":"tag-monte-carlo","17":"tag-network","18":"tag-northern-ireland","19":"tag-professionals","20":"tag-scotland","21":"tag-uk","22":"tag-united-kingdom","23":"tag-wales"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/115209819209133352","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/426944","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=426944"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/426944\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/426945"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=426944"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=426944"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=426944"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}