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Aston Martin Aramco reveals I \/ AM DROPS, a new series of ultra-limited collaborations and fan experiences blending F1 with global culture.
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Aston Martin Aramco is levelling up its fan engagement with the launch of I \/ AM DROPS, a new series of exclusive collaborations and experiences further connecting Formula One with the worlds of music, fashion and sport.<\/p>\n
This next step in the I \/ AM programme follows the success of the team’s high-profile collaboration with Grammy-winning artist Tems at F1 75 Live. Now, with I \/ AM DROPS, the team is making cultural crossovers a core part of how it connects with fans. <\/p>\n
Every DROP is a one-time-only, ultra-limited moment, and a chance for fans to access something collectible, unexpected and distinctly Aston Martin. From curated merch to unforgettable experiences, these moments are designed to surprise and excite the F1 community. <\/p>\n
The first DROP? A partnership with British rock royalty, The Rolling Stones. Fans can get their hands on an exclusive co-branded merchandise collection at The Rolling Stones store on Carnaby Street, London and online via the official Aston Martin Aramco store. I \/ AM members will have priority access at an in-store launch event on 24 April and online on 25 April.<\/p>\n
Also up for grabs: a one-of-a-kind guitar inspired by the collab, signed by Aston Martin Aramco drivers Lance Stroll and Fernando Alonso.<\/p>\n
Rob Bloom, Chief Marketing Officer, Aston Martin Aramco Formula One Team, said:\u00a0<\/b><\/p>\n
“This is about creating moments that resonate \u2013\u00a0not just with racing fans, but with a wider cultural audience. F1 is more than a sport, it has become a modern cultural phenomenon,\u00a0and we’re here to create new ways for fans to engage with their passion and express their fandom. I \/ AM DROPS are bold, creative and built to spark conversation. It’s just the beginning.”<\/p>\n
More DROPS will be revealed throughout the season.<\/p>\n