Principles, a leading brand communications agency in Leeds, announces a new senior creative hire in Nasos Raptis, who returns to Principles as senior creative.<\/p>\n
Nasos rejoins from Harrogate\u2019s The Lift Agency, after spending three years leading on creatively driven advertising campaigns for household names including Red Bull, Arsenal and Mercedes F1.<\/p>\n
Having previously spent three years at Principles, Nasos\u2019 return marks the third member of the team to have \u2018boomeranged\u2019 back to the agency.<\/p>\n
Other boomerang employees include account director Jorden Sweet, who returned in 2024, after 12 months at brand and shopper agency FPP, and the agency\u2019s strategy director, Ben Norman who rejoined the company in 2023.<\/p>\n
READ MORE: Agency founder returns to his roots with double acquisition of former Social Chain brands<\/a><\/strong><\/p>\n Agency owner, Mike Hackett<\/a>, said: \u201cI\u2019m so pleased to welcome Nasos back to the Principles family, it\u2019s the highest compliment when talented creatives choose to come back and continue their career with us.<\/p>\n \u201cI\u2019m proud of our team retention rate right now, only one person has left us in the past year, which is a 5% turnover \u2013 a far cry from the ad industry\u2019s 24% average [according to IPA data]. Our culture has always been built on trust and transparency, and we\u2019re proud to offer a working environment where people want to stay \u2013 and come back to.\u201d<\/p>\n One key feature that could keep former staff coming back for more is Principles\u2019 shift to a four-day working week for staff, implemented in 2023, which Hackett concedes is a big draw: \u201cIt\u2019s been two years since we implemented our \u2018four for five\u2019 policy \u2013 a four-day working week, to maximise the work\/life balance of the entire team. The numbers speak for themselves.\u201d<\/p>\n In tandem with its shift to a four-day week, Principles Agency has reported record business performance over the past two years, with senior hires forming a key part of its strategic approach to achieving its ambitious five-year growth targets moving forwards.<\/p>\n Principles is one of Leeds\u2019 long-standing marketing agencies, in business for around four decades. Key clients, past and present include Velcro Companies<\/a>, Lyons Coffee<\/a>, Kingfisher Direct<\/a> and Masons Yorkshire Gin<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Principles, a leading brand communications agency in Leeds, announces a new senior creative hire in Nasos Raptis, who…\n","protected":false},"author":2,"featured_media":432627,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8814],"tags":[748,393,4884,1860,16,15],"class_list":{"0":"post-432626","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-leeds","8":"tag-britain","9":"tag-england","10":"tag-great-britain","11":"tag-leeds","12":"tag-uk","13":"tag-united-kingdom"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/115222999521434689","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/432626","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=432626"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/432626\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/432627"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=432626"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=432626"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=432626"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}