This report quantifies the economic impact of the e-commerce sector and its contribution to the German economy in 2024.<\/p>\n
E-commerce has become a major sector in Germany thanks to its many benefits for both buyers and sellers. In recent years, over 70 percent of Germans reported that e-commerce has become an indispensable part of their everyday lives\u2014underscoring the critical role e-commerce plays for consumers. At the same time, e-commerce plays an even bigger role in business-to-business transactions, surpassing even business-to-consumer transactions in terms of revenue. To quantify these impacts, Oxford Economics conducted a study to capture the economic contribution of German e-commerce in 2024.<\/p>\n
Our findings show that the e-commerce sector\u2019s total economic contribution to German GDP stood at \u20ac308 billion in 2024\u2014more than the GDP of Finland in the same year. Of this, the e-commerce sector itself directly generated gross value added of \u20ac119 billion, while it indirectly supported a further \u20ac81 billion via its suppliers. Finally, an induced impact of \u20ac108 billion was stimulated through consumption expenditures by employees in e-commerce and along its supply chain.<\/p>\n
In 2024, the e-commerce sector also supported a total of 2.9 million jobs in Germany, with the sector directly contributing 1 million jobs. Another 800 thousand jobs were supported indirectly. Induced effects contributed a further 1.2 million jobs. Hence, for every person employed directly in e-commerce, 2 more jobs were supported in other sectors.<\/p>\n
Additionally, the report examines the wider impact of e-commerce on the economy and society through increasing consumer utility, driving innovation and productivity as well as enabling small and medium-sized enterprises. Finally, the report provides an outlook for the German e-commerce sector.<\/p>\n","protected":false},"excerpt":{"rendered":"This report quantifies the economic impact of the e-commerce sector and its contribution to the German economy in…\n","protected":false},"author":2,"featured_media":433280,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5310],"tags":[6314,2000,299,3448,16756,1824,5701,363],"class_list":{"0":"post-433279","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-germany","8":"tag-e-commerce","9":"tag-eu","10":"tag-europe","11":"tag-gdp","12":"tag-german","13":"tag-germany","14":"tag-job","15":"tag-retail"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/115224552878554601","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/433279","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=433279"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/433279\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/433280"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=433279"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=433279"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=433279"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}