{"id":435291,"date":"2025-09-19T05:04:14","date_gmt":"2025-09-19T05:04:14","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/435291\/"},"modified":"2025-09-19T05:04:14","modified_gmt":"2025-09-19T05:04:14","slug":"jonathan-anderson-transforms-london-store-into-a-new-curiosity-shop","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/435291\/","title":{"rendered":"Jonathan Anderson Transforms London Store Into a New Curiosity Shop"},"content":{"rendered":"

\n\tLONDON<\/a> \u2014<\/strong> Jonathan Anderson<\/a> has opened a window onto his world, and his customers are finding treasure in every corner. He\u2019s laid bare his love of craft, passion for the ancient world and for objects that endure, and the products have been flying off the virtual shelves of the new website.<\/p>\n

\n\tThe physical JW Anderson<\/a> stores haven\u2019t even reopened, but the site has recently launched, with bestsellers including Murano jugs and sunglass chains made from ancient Greek and Roman beads that the designer bought himself at auction.<\/p>\n

\n\tThe chains, which are hand-threaded in London, cost 510 pounds each, and have sold out entirely. The jugs cost 600 pounds, and have already been restocked due to demand.<\/p>\n

\t\t\t\t\t\t\"Jonathan<\/p>\n

\t\t\t\t\tJonathan Anderson<\/a> Opens a New Curiosity Shop in London<\/a>\u2019s Soho<\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy of JW Anderson<\/p>\n

\n\t\u201cWe have been selling everything from chairs to cashmere to jugs to ceramics. We have never done better \u2014 ever \u2014 in the history of the brand. The team has done an amazing job, and I am really happy,\u201d Anderson said in an interview ahead of the reopening of his Soho and Milan stores, which have been completely transformed, along with the brand.<\/p>\n

\n\t\u201cIt\u2019s an exciting moment, things are changing and home has become more important than ever. If we sell something, I want it to be beautifully executed by the right craftsman, by the right person,\u201d he added.<\/p>\n

\n\tAnderson, who revealed his new, lifestyle approach<\/a> in July, said there are more store openings planned in London, Paris and New York. All of them will be different and replace the brand\u2019s seasonal runway shows as a platform for newness.<\/p>\n

\t\t\t\t\t\t\"Jonathan<\/p>\n

\t\t\t\t\tJonathan Anderson<\/a> new tea cups<\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy of JW Anderson<\/p>\n

\n\t\u201cEach time we open a store, it will be like us doing fashion week. So we will have multiple different [iterations of the brand], different art and ceramics in each store,\u201d he said.<\/p>\n

\n\tFashion and accessories are still in the mix, but they\u2019re no longer seasonal, and the real focus is on one-off objects, limited-edition pieces and \u2014 in the designer\u2019s words \u2014 a \u201cslow-moving feast\u201d of creativity and ideas. \u201cIt\u2019s all my obsessions\u201d in one place, he said.<\/p>\n

\n\tAnderson, who will show his first womenswear collection for Dior<\/a> on Oct. 1 in Paris, made the decision to reboot his own brand last year when he turned 40.<\/p>\n

\n\t\u201cI wanted to kind of work out, \u2018Who am I today?\u2019 I also wanted to consolidate everything I had done, and then add on all the things that I enjoy today, which is art and fashion and interiors and making,\u201d he told WWD in July.<\/p>\n

\t\t\t\t\t\t\"Jonathan<\/p>\n

\t\t\t\t\tJonathan Anderson Opens a New Curiosity Shop in London\u2019s Soho<\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy of JW Anderson<\/p>\n

\n\tThe result is a minimalist, and amusing, website, with models who move around, sit on handmade chairs, fiddle with their hair, and play around with the clothes. There are also fun cameo appearances from celebs including Bella Freud, Ben Whishaw and Luca Guadagnino<\/a>, who model the clothes or play with the crafty objects.<\/p>\n

\n\tThe website, Anderson said, \u201chas been incredibly well-received. It\u2019s a really new take on how to deal with e-commerce. Each week, we are uploading different things, and so it\u2019s starting to evolve and build. Since launching the website, we\u2019ve already quadrupled\u201d the projected sales. <\/p>\n

\n\tAnderson is clearly having fun, but there\u2019s also a gravitas to the operation.<\/p>\n

\n\tThis fall, he\u2019s launching a special collaboration with Wedgwood to make a collection of teacups, coffee cups and saucers designed by the late British ceramicist Lucie Rie in 1964. They never went into production \u201cbecause they couldn\u2019t make them the way that she wanted them to be done,\u201d Anderson said.<\/p>\n

\n\tHe approached Wedgwood with the idea of reviving Rie\u2019s original designs \u201cmaking them locally, and with different craftspeople. It was a kind of anchor point for me to be able to do this collaboration. I wanted Wedgwood to do them as she wanted them,\u201d he said.<\/p>\n

\t\t\t\t\t\t\"Jonathan<\/p>\n

\t\t\t\t\tJonathan Anderson Opens a New Curiosity Shop in London\u2019s Soho<\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy of JW Anderson<\/p>\n

\n\tThe collection has been colored in Wedgwood\u2019s signature Jasper blue with white inlays. Each piece is formed by hand, then high-fired to create a matte, tactile finish, according to Wedgwood.<\/p>\n

\n\tAnderson describes Rie as one of the greatest potters of the 20th century. \u201cI\u2019ve been collecting her work for many years, and I think she would be thrilled to see these pieces finally brought to life, especially in a charitable context.\u201d<\/p>\n

\n\tEmma Glynn, creative director of Wedgwood, said the main reason why Rie\u2019s pieces were never produced is because of the complexity of the white inlay technique they require.<\/p>\n

\n\t\u201cIt\u2019s incredibly delicate and skilled work, but we\u2019ve proven with this collaboration that those challenges can be overcome. It just takes time, care and a level of commitment that this project has really allowed us all to embrace,\u201d Glynn said.<\/p>\n

\n\tGlynn had already worked with Anderson many years ago, and said he \u201chas this ability to completely pull you into his world. He\u2019s a genuine collector of ceramics, but what makes him unique is his honesty. His ideas are instinctive, intuitive, and that\u2019s what makes them resonate.\u201d She said his \u201cenergy is infectious, and it\u2019s why this collaboration feels so relevant.\u201d<\/p>\n

\n\tThe collaboration is raising 200,000 pounds for the Lucy Rie estate, for a catalogue raisonn\u00e9, and to support the work of the Lucie Rie and Hans Coper Foundation. Coper, a potter and ceramicist, was close friend and collaborator of Rie\u2019s.<\/p>\n

\n\tThe money will also go toward providing creative and academic scholarships and grants to support emerging artists in ceramics and related fields.<\/p>\n

\t\t\t\t\t\t\"Jonathan<\/p>\n

\t\t\t\t\tJonathan Anderson new tea cups<\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy of JW Anderson<\/p>\n

\n\tThe collaboration will be available in China, Japan and the U.S., Harrods and Selfridges, wedgwood.com and at JW Anderson from Friday.<\/p>\n

\n\tAnderson is also doing a separate project with Wedgwood that speaks to his fascination with the ancient world.<\/p>\n

\n\tWedgwood is creating a series of mugs inspired by fifth-century Greek creations selected from the designer\u2019s personal collection. They\u2019re done in bold color combinations such as chocolate brown and black, and contrasting shades of yellow.<\/p>\n

\n\tAnderson said he\u2019s always loved Wedgwood and has long admired its founder Josiah Wedgwood, a designer, pottery manufacturer and abolitionist.<\/p>\n

\n\t\u201cHe was probably one of the biggest modern thinkers of the 18th century. He changed the landscape in Britain, and was very important in the abolition of slavery. And the way in which he reinterpreted Greek mythology within ceramics was revolutionary,\u201d he added.<\/p>\n

\n\tAnderson said he\u2019s been collecting different styles of Greek mugs for years, and is fascinated that \u201csomething which is thousands of years old can have such a contemporary edge. And I also wanted to do two shades of color because Wedgwood is very famous for doing these explorations on color.\u201d<\/p>\n

\n\tAnderson has an endless love of craft.<\/p>\n

\n\tDuring his tenure as creative director of Loewe, he let his passion for craft run free. In the past, he has worked with artists, sculptors, and even the Japanese animation experts Studio Ghibli on shows, campaigns and exhibitions.<\/p>\n

\t\t\t\t\t\t\"Jonathan<\/p>\n

\t\t\t\t\tJonathan Anderson Opens a New Curiosity Shop in London\u2019s Soho<\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy of JW Anderson<\/p>\n

\n\tIn 2016, he established the Loewe Foundation Craft Prize, which pays tribute to the Spanish brand\u2019s roots as a leather-making collective and supplier to the Spanish royal crown.<\/p>\n

\n\tHe told WWD earlier this year that his aim with the new JW Anderson is to make the \u201cperfect\u201d cashmere sweater in Scotland, \u201cand then understand the people behind it. I want to find things that I love, or what I wear myself, and then articulate them in the world we are in today.\u201d<\/p>\n

\n\tAnderson also wants to look at \u201cthe imperfections in things, and make it a personal story.\u201d<\/p>\n

\n\tOver the past year, he\u2019s been working with a variety of companies, including the London-based Postcard Teas on a new kind of dark roasted tea that tastes like coffee \u2014 another obsession of his \u2014 and with Ferguson\u2019s Irish Linen on a series of dish cloths with different messages and colorways.<\/p>\n

\n\tOther products include Windsor chairs handmade in Lewes, East Sussex, England, by a company called Hope Springs; replica wooden Mackintosh stools made in Perthshire, Scotland, and vintage watering cans made from French copper and antique gardening tools restored by Garden & Wood Ltd.<\/p>\n","protected":false},"excerpt":{"rendered":"LONDON \u2014 Jonathan Anderson has opened a window onto his world, and his customers are finding treasure in…\n","protected":false},"author":2,"featured_media":435292,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7757],"tags":[748,16766,393,4884,95352,17631,257,16,15],"class_list":{"0":"post-435291","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-london","8":"tag-britain","9":"tag-dior","10":"tag-england","11":"tag-great-britain","12":"tag-j-w-anderson","13":"tag-jonathan-anderson","14":"tag-london","15":"tag-uk","16":"tag-united-kingdom"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/115229222722698413","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/435291","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=435291"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/435291\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/435292"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=435291"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=435291"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=435291"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}