Malibu\u2019s Do Whatever Tastes Good campaign<\/a>, called Clock Off.<\/p>\nIn a sharply contrasting turn, the Dundee native is shown roller skating out of the office at 5:01pm in a bright pink suit to enjoy a Malibu Pi\u00f1a Colada on the beach.<\/p>\n
The campaign highlights growing concerns about overwork in the US, where a Malibu-commissioned survey found that workers are putting in an average of 15 unpaid extra hours a week\u2014equivalent to nearly eight extra working days per year.<\/p>\n
![](\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/04\/0_briancox4jpeg.jpg\")
Brian Cox, pretty in pink<\/p>\n
A majority (71 per cent) of Americans reported feeling pressured to work overtime, with one in five feeling outright overworked.<\/p>\n
\u201cIn some roles I was consumed by work, control and power, and never knew when to clock off,\u201d Cox said. \u201cBut the reality is, we all need to disconnect if we want to enjoy what life has to offer.\u201d<\/p>\n
Cox\u2019s appearance builds on Malibu\u2019s repositioning in recent years as a brand advocating for spontaneity, fun and freedom from routine. Last year, Olympic diver Tom Daley fronted a Malibu campaign promoting \u2018joyful spontaneity\u2019 and encouraging people to embrace their playful side.<\/p>\n
Now, Malibu is pivoting that message towards workplace culture, aiming to help consumers reclaim their personal time. The new campaign video presents a colourful escape from \u2018disguised overtime\u2019, with Cox acting as an unlikely advocate for balance and lightness.<\/p>\n
![\"Brian](\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/04\/1745416032_178_maxresdefault.jpg\")
<\/p>\n
Brian Cox<\/p>\n
\u201cWe understand that work is a meaningful part of life,\u201d Craig van Niekerk, Malibu\u2019s VP of Marketing, said. \u201cBut it\u2019s overwork\u2014not work\u2014that\u2019s wearing us down. Our \u2018Clock Off\u2019 message feels more important than ever. In a world that rarely stops, we\u2019re reminding everyone to slow down, prioritise joy and make time for what truly matters.\u201d<\/p>\n
Cox has also been unveiled as one of the big names coming to the Adam Smith Festival of Ideas in Kirkcaldy this summer – to talk about his new role as the ghost of the Lang Toun\u2019s most famous son.<\/p>\n
The Emmy award-winning actor is returning to the Scottish stage for the first time in a decade for the role which centres on the banking crash of 2008.<\/p>\n
![](\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/04\/0_briancox2jpeg.jpg\")
Brian Cox rollerskating out of boredom<\/p>\n
It is set for a sold out run at Dundee Rep followed by shows at the Edinburgh International Festival, but Fife audiences will have a one-off chance to hear about it as Cox is joined for an In Conversation event with Arabella Weir at the Adam Smith Theatre on June 7. They will also be introduced by Gordon Brown, who was Prime Minister, and MP for Kirkcaldy, at the time of the crash.<\/p>\n
They will chat about Cox\u2019s Scottish heritage, his career, and his rise to fame as well as his hotly anticipated role as Smith.<\/p>\n
Previous big names have included Eddie Izzard, Joanna Lumley, Fife born Dougray Scott<\/a>, and David Tennant.<\/p>\n","protected":false},"excerpt":{"rendered":"Malibu’s new commercial urges people to \u2018clock off\u2019 and take their after-work hours seriously – something Logan Roy…\n","protected":false},"author":2,"featured_media":43964,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3940],"tags":[785,24429,4080,2197,24430,24431,18866,77,24432,24434,24433,16,15],"class_list":{"0":"post-43963","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-celebrities","8":"tag-alcohol","9":"tag-brian-cox-actor","10":"tag-celebrities","11":"tag-comedy","12":"tag-david-tennant","13":"tag-dougray-scott","14":"tag-dundee","15":"tag-entertainment","16":"tag-joanna-lumley","17":"tag-kirkcaldy","18":"tag-tom-daley","19":"tag-uk","20":"tag-united-kingdom"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/114387592423804221","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/43963","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=43963"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/43963\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/43964"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=43963"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=43963"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=43963"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![](\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/04\/0_briancox5jpeg.jpg\")
Brian Cox fronting a new Malibu ad<\/p>\n