{"id":443237,"date":"2025-09-22T12:13:11","date_gmt":"2025-09-22T12:13:11","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/443237\/"},"modified":"2025-09-22T12:13:11","modified_gmt":"2025-09-22T12:13:11","slug":"hard-to-believe-it-happened-70-unforgettable-and-unforgivable-shows-from-70-years-of-itv-television","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/443237\/","title":{"rendered":"Hard to believe it happened! 70 unforgettable (and unforgivable) shows from 70 years of ITV | Television"},"content":{"rendered":"<p class=\"dcr-130mj7b\">For more than two decades, the BBC <a href=\"https:\/\/www.theguardian.com\/culture\/television\" data-link-name=\"in body link\" data-component=\"auto-linked-tag\" target=\"_blank\" rel=\"noopener\">Television<\/a> Service was the only option for UK viewers. Until 22 September 1955, when a commercial rival, Independent Television, started at 7.15pm with fanfares and speeches from a launch jamboree at London\u2019s Guildhall, continuing with playlets from Oscar Wilde and No\u00ebl Coward, then a middleweight boxing bout.<\/p>\n<p class=\"dcr-130mj7b\">Over the subsequent seven decades, <a href=\"https:\/\/www.theguardian.com\/business\/itv\" data-link-name=\"in body link\" data-component=\"auto-linked-tag\" target=\"_blank\" rel=\"noopener\">ITV<\/a> has screened shows that are unforgettable, wrongly and rightly forgotten and, in some cases, now-unforgivable. Here, as a 70th birthday card, are the most significant shows from each year, reflecting the shift from regional franchises to a single ITV Studios with dozens of independent production companies.<\/p>\n<p><strong>1955 \u2013 Take Your Pick! <\/strong><\/p>\n<p class=\"dcr-130mj7b\">Because it was funded by advertising rather than the licence fee (\u00a33 per year at the time), ITV was able to be more commercial in gameshow prizes, which, on the BBC, had to be token. (Crackerjack, launched in the same year, gave pencils to winners and cabbages to losers!) On the first British show to offer cash prizes, finalists had to take their pick from boxes numbered one to 10, potentially winning a booby prize, a cash gift of \u00a380 (about \u00a31,800 now) or the \u201cstar prize\u201d (car\/package holiday).<\/p>\n<p><strong>1956 \u2013 <\/strong><strong>The Outsider<\/strong><strong> <\/strong>Prestige \u2026 Jane Birkin on Armchair Theatre \u2013 Poor Cherry. Photograph: Fremantle Media\/Shutterstock<\/p>\n<p class=\"dcr-130mj7b\">Early regional franchises were awarded on the \u201cquality\u201d of their programme proposals, usually taken as code for \u201cpublic service\u201d. This meant high-end drama, including Armchair Theatre, a long-running (until 1974) prime-time slot for single plays. The majority were originals but, perhaps aiming for prestige, it began with a revival of a 1923 theatre piece, The Outsider, though, less conservatively, it was written by a woman, Dorothy Brandon.<\/p>\n<p><strong>1957 \u2013 Jim\u2019s Inn <\/strong><\/p>\n<p class=\"dcr-130mj7b\">How nakedly commercial ITV could or should be was much debated. Initially, some regions broadcast an \u201cadvertising magazine\u201d \u2013 mini-dramas packed with actors pushing products. Among the most successful was Jim\u2019s Inn, set in a mock pub where the presenter, Jimmy Hanley, tried to flog stuff. Such programmes were outlawed in the 1963 Television Act and \u201cproduct placement\u201d illegal for 54 years.<\/p>\n<p><strong>1958 \u2013 William Tell<\/strong><strong> <\/strong><\/p>\n<p class=\"dcr-130mj7b\">In the year that Pope Pius XII declared St Clare of Assisi the patron saint of TV \u2013 some pious Catholics placed an icon beside their aerials to boost the signal \u2013 this was an early international co-production. Lew Grade (uncle of <a href=\"https:\/\/www.theguardian.com\/media\/2022\/mar\/24\/michael-grades-ofcom-appointment-seals-long-career-in-broadcasting\" data-link-name=\"in body link\" target=\"_blank\" rel=\"noopener\">Michael Grade<\/a>) had failed to win a franchise but his Incorporated Television Company sold shows to the networks, including this tea-time adventure series for which 14th-century Switzerland was recreated in Borehamwood, Hertfordshire.<\/p>\n<p><strong>1959 \u2013 Probation Officer <\/strong><\/p>\n<p class=\"dcr-130mj7b\">Fact-based drama become a key ITV brand and this pioneer, fictionalising real cases from Probation Service files, was billed as a \u201cdramatised documentary series\u201d. Early ITV schedules had been dominated by half-hour dramas, but Probation Officer popularised the one-hour prime-time slot.<\/p>\n<p><strong>1960 \u2013 Coronation Street<\/strong><strong> <\/strong>Unusually female-led \u2026 Violet Carson as Ena Sharples on Corrie.  Photograph: ITV\/Rex Features<\/p>\n<p class=\"dcr-130mj7b\">Five years after the BBC tried to spook ITV with soap opera \u2013 diverting 20 million radio listeners from the new service by killing young bride Grace in The Archers \u2013<a href=\"https:\/\/www.theguardian.com\/artanddesign\/2018\/mar\/14\/behind-the-scenes-on-the-coronation-street-set-a-photo-essay\" data-link-name=\"in body link\" target=\"_blank\" rel=\"noopener\"> ITV launched a TV soap<\/a> that has often rattled the BBC with its popularity. Made in the north of England about the north of England, it was also unusually female-led, with stand-out early characters including Ena Sharples (<a href=\"https:\/\/www.theguardian.com\/culture\/gallery\/2010\/nov\/21\/coronation-street-television\" data-link-name=\"in body link\" target=\"_blank\" rel=\"noopener\">Violet Carson<\/a>) and Annie Walker (Doris Speed), although William Roache as Ken Barlow was there then and remains now.<\/p>\n<p><strong>1961 \u2013 Survival<\/strong><strong> <\/strong><\/p>\n<p class=\"dcr-130mj7b\">The ratings hit this year was The Avengers, but at least as influential and more enduring was this wildlife series, which ended up running for 40 years. The title initially reflected Darwinian competition among animals but presciently came to imply extinction and conservation as well.<\/p>\n<p><strong>1962 \u2013 Police <\/strong><strong>5<\/strong><strong> <\/strong><\/p>\n<p class=\"dcr-130mj7b\">Lew Grade took over a failing Midlands franchise to create ATV, which found a canny way to fill five-minute gaps that were left because US imports tended to be shorter than ITV slots. Viewers were invited, pre-CCTV, to identify wrong \u2019uns from identikit and witness statements. \u201cKeep \u2019em peeled,\u201d said host <a href=\"https:\/\/www.theguardian.com\/tv-and-radio\/2015\/mar\/18\/shaw-taylor\" data-link-name=\"in body link\" target=\"_blank\" rel=\"noopener\">Shaw Taylor<\/a> from Scotland Yard at the end of each episode, pointing to his eyes. The grass-your-neighbours format peaked with the BBC\u2019s Crimewatch UK (1984-2017) but Police 5, which ran until the early 90s, was the first guvnor.<\/p>\n<p><strong>1963 \u2013 Ready Steady Go!<\/strong><strong> <\/strong>\u2018The weekend starts here!\u2019 \u2026 Stevie Wonder on Ready Steady Go! in December 1963. Photograph: David Redfern\/Redferns\/Getty<\/p>\n<p class=\"dcr-130mj7b\">The era of the Beatles and the Rolling Stones spawned much pop music TV. A year ahead of the BBC\u2019s Top of the Pops, this Friday evening live music and interview show spread the catchphrase: \u201cThe weekend starts here!\u201d<\/p>\n<p><strong>1964 \u2013 7 Up<\/strong>Not long now till 70 Up! \u2026 7 Up. Photograph: ITV\/Rex Features<\/p>\n<p class=\"dcr-130mj7b\">Now nine years old, ITV had more competition (BBC Two launched this year) and was thinking about growing up. Regional franchise Granada optimistically signalled its own longevity by starting a project that might last for nine decades, revisiting 14 seven-year-olds at seven-year intervals. Apart from Coronation Street, this is the longest surviving ITV franchise \u2013 and the network has already trailed 70 Up for 2026.<\/p>\n<p><strong>1965 \u2013 Thunderbirds<\/strong><strong> <\/strong>A cultural powerhouse \u2026 Thunderbirds.  Photograph: ITV\/Rex Features<\/p>\n<p class=\"dcr-130mj7b\">Only 32 episodes were made of Gerry and Sylvia Anderson\u2019s weird but watchable super hero puppet show \u2013 featuring electronic marionettes with visible strings \u2013 but reruns, homages and parodies make it a cultural powerhouse.<\/p>\n<p><strong>1966 \u2013 Weavers Green<\/strong><\/p>\n<p class=\"dcr-130mj7b\">BBC and ITV shared the<strong> <\/strong>biggest TV event \u2013 England\u2019s still only ever football World Cup victory \u2013 but less memorable is a soap set around a veterinary practice. Unlike several ITV soaps that lasted decades, it was over by Christmas, though looked to the future by using lightweight video cameras rather than cumbersome film for its Norfolk location scenes.<\/p>\n<p><strong>1967 \u2013 News at Ten<\/strong><strong> <\/strong><\/p>\n<p class=\"dcr-130mj7b\">Initially, ITV news was short, regional and moveable to maximise advertising space. The national half-hour bulletin, produced by Independent Television News (ITN), went for 10pm to avoid the 9pm-ish BBC main news and allow time for mid-evening movies. At a time when actors read the BBC news, ITN employed journalists (including Alastair Burnet and <a href=\"https:\/\/www.theguardian.com\/media\/organgrinder\/2008\/oct\/08\/television.tvnews\" data-link-name=\"in body link\" target=\"_blank\" rel=\"noopener\">Reginald Bosanquet<\/a>, and later <a href=\"https:\/\/www.theguardian.com\/lifeandstyle\/2008\/dec\/07\/women-equality-anna-ford-feminism\" data-link-name=\"in body link\" target=\"_blank\" rel=\"noopener\">Anna Ford<\/a> and <a href=\"https:\/\/www.theguardian.com\/lifeandstyle\/2012\/may\/13\/this-much-i-know-trevor-mcdonald\" data-link-name=\"in body link\" target=\"_blank\" rel=\"noopener\">Trevor McDonald<\/a>) who became at least as famous as the presidents and prime ministers.<\/p>\n<p><strong>1968 \u2013 The Big Match<\/strong><strong> <\/strong><\/p>\n<p class=\"dcr-130mj7b\">In the 1967 contest for licences, the Independent Television Authority (ITA) gave Friday-Sunday in the capital to London Weekend Television and the rest to Thames. Each launched a show as a direct challenge to the BBC \u2013 LWT\u2019s The Big Match kicked Match of the Day while Magpie, also starting in 1968, challenged Blue Peter (born 1958).<\/p>\n<p><strong>1969 \u2013 On the Buses<\/strong><\/p>\n<p class=\"dcr-130mj7b\">Alongside one of ITV\u2019s most shameful commissions \u2013 Curry and Chips, with Spike Milligan playing a cosmetically assisted Indian \u2013 comedy was better represented by this London-set show, which made a star of <a href=\"https:\/\/www.theguardian.com\/culture\/tvandradioblog\/2008\/nov\/17\/reg-varney-on-the-buses\" data-link-name=\"in body link\" target=\"_blank\" rel=\"noopener\">Reg Varney<\/a>, about drivers and \u201cclippies\u201d (conductors) on the capital\u2019s distinctive red double-deckers.<\/p>\n<p><strong>1970 \u2013 Kate<\/strong><strong> <\/strong><\/p>\n<p class=\"dcr-130mj7b\">The recent reshuffle had created a new Leeds-based broadcaster called Yorkshire. Its first slate included Kate, a Wednesday 9pm hit about a newspaper agony aunt. Phyllis Calvert, a British movie star, made her TV debut, confirming the medium\u2019s rising status.<\/p>\n<p><strong>1971 \u2013 Upstairs, Downstairs<\/strong><strong> <\/strong>Posh and retro \u2026 Lesley-Anne Down and Jean Marsh on Upstairs, Downstairs. Photograph: LWT\/Allstar<\/p>\n<p class=\"dcr-130mj7b\">LWT \u2013 despite a partial takeover at the time by the Australian republican Rupert Murdoch (later blocked by regulators) \u2013 went posh and retro with Upstairs, Downstairs, a story of aristocrats and their servants starting in 1903 in the super-rich Belgravia part of the transmission area.<\/p>\n<p><strong>1972 \u2013 Emmerdale Farm<\/strong>What a survivor \u2026 Annie Sugden, played by Sheila Mercier, in  Emmerdale Farm. Photograph: ITV\/Shutterstock<\/p>\n<p class=\"dcr-130mj7b\">Despite schedules including a supersoap, Coronation Street, and a subsoap \u2013 Crossroads \u2013 the network responded to government permission for more daytime hours with a lunchtime \u201ccontinuing drama\u201d intended by the network Yorkshire to flaunt the possibilities of colour television by filming in the county\u2019s beautiful rural parts. It\u2019s another longtime ITV survivor, though now in prime-time and (since 1989) just called Emmerdale.<\/p>\n<p><strong>1973<\/strong> <strong>\u2013<\/strong> <strong>Divorce His, Divorce Hers<\/strong><\/p>\n<p class=\"dcr-130mj7b\">The network Harlech had secured the Welsh licence partly with the promise that the cultural king of Cymru, Richard Burton, and his wife, Elizabeth Taylor, would appear on screen. Eventually they did, in a \u201cmade for TV movie\u201d about a divorce: the husband\u2019s viewpoint on Sunday, the wife\u2019s the next night. The performances felt authentic \u2026 perhaps because the couple divorced the next year, though they would remarry and redivorce within 24 months.<\/p>\n<p><strong>1974 \u2013 The World at War<\/strong><strong> <\/strong><\/p>\n<p class=\"dcr-130mj7b\">The idea of an ITV giant, the Thames programme controller Jeremy Isaacs, The World at War had started late the previous year. But it was in the first half of 1974 that the magnitude and magnificence of this 26-part series became fully apparent \u2013 using archive and interviews to depict the second world war from its 1930s origins to its 1960s aftermath to an audience full of survivors and relatives of the dead.<\/p>\n<p><strong>1975 \u2013 The Sweeney<\/strong>It has influenced all cop shows since \u2026 Dennis Waterman and John Thaw in The Sweeney.  Photograph: Shutterstock<\/p>\n<p class=\"dcr-130mj7b\">Because all the regional licensees were contractually required to reflect their patch, Thames included the capital\u2019s underside in a show that has influenced all cop drama since. Named after rhyming slang for the CID\u2019s rapid reaction force, the flying squad (Sweeney Todd), the show was defined by loudness \u2013 shouting, squealing tyres and the stripes on fat ties.<\/p>\n<p><strong>1976 \u2013 Bill Brand<\/strong><strong> <\/strong><\/p>\n<p class=\"dcr-130mj7b\">It now seems remarkable that 13 Monday prime-time slots were given to Trevor Griffiths\u2019 dense epic about the Westminster disillusionment of a new Labour MP from the north of England, played by Jack Shepherd. Yet it described a tension in the Labour party between ideological purity and governmental compromise that continues now.<\/p>\n<p><strong>1977 \u2013 The Professionals<\/strong><strong> <\/strong>The Sweeney on speed \u2026 Martin Shaw, Gordon Jackson and Lewis Collins in The Professionals.  Photograph: Cinetext\/Allstar Collection\/Lwt<\/p>\n<p class=\"dcr-130mj7b\">Essentially The Sweeney on speed, this was a classy example of the popular TV trope of the secret police unit licensed to do anything to stop bad guys. The agents were Bodie (<a href=\"https:\/\/www.theguardian.com\/tv-and-radio\/2013\/nov\/28\/professionals-bodie-lewis-collins-dies\" data-link-name=\"in body link\" target=\"_blank\" rel=\"noopener\">Lewis Collins<\/a>), who had left the SAS because it was a bit soft, and Doyle (Martin Shaw), an ex-copper who calmed the regulator by expressing qualms about extreme methods.<\/p>\n<p class=\"dcr-130mj7b\">Currently being celebrated for braining-up British radio through 27 years of In Our Time, <a href=\"https:\/\/www.theguardian.com\/tv-and-radio\/2025\/sep\/03\/in-our-time-melvyn-bragg-to-step-down-from-radio-4-role-after-27-years\" data-link-name=\"in body link\" target=\"_blank\" rel=\"noopener\">Melvyn Bragg<\/a> greatly boosted ITV\u2019s IQ during 32 years of the finest British television arts series, including landmark chats with Harold Pinter, David Hockney, Victoria Wood, Martin Amis, Miriam Makeba and <a href=\"https:\/\/www.theguardian.com\/music\/2014\/mar\/25\/rufus-wainwright-why-i-love-messiaen\" data-link-name=\"in body link\" target=\"_blank\" rel=\"noopener\">Olivier Messiaen<\/a>.<\/p>\n<p><strong>1979 \u2013 Minder<\/strong><strong> <\/strong><\/p>\n<p class=\"dcr-130mj7b\">Thames continued as an anti-London Tourist Board with another Cockney classic, featuring criminals too petty for The Sweeney. George Cole played Arthur Daley, a hapless chancer, with Dennis Waterman as Terry McCann, his ex-boxer bodyguard.<\/p>\n<p><strong>1980 \u2013 Death of a Princess<\/strong><\/p>\n<p class=\"dcr-130mj7b\">Margaret Thatcher cited the BBC\u2019s Yes, Prime Minister as her favourite show; this was among her least. ATV\u2019s drama-documentary fictionalised an apparently true story of a princess executed for adultery in Saudi Arabia, where political reaction led to the banning of British Airways flights and the cancellation of trade deals. Condemning the show, the Thatcher government seemed to lament that it lacked Middle Eastern censorship powers. That ATV lost its ITV licence in the 1982 reshuffle was officially a coincidence.<\/p>\n<p><strong>1981 \u2013 Brideshead Revisited<\/strong>Provocative \u2026  Jeremy Irons and Anthony Andrews in Brideshead Revisited, which remains among the greatest ever TV dramas.  Photograph: Alamy<\/p>\n<p class=\"dcr-130mj7b\">The north-west franchise Granada openly aspired to be a BBC beside the Manchester Ship canal, most provocatively parking its tanks on the lawns of the country house classic adaptation with this 13-part version of Evelyn Waugh\u2019s 1945 novel about Catholic nobs. From Jeremy Irons\u2019s mournful narration via a cameo from Lord Olivier to the honeyed photography, it terrified the BBC, as planned, and remains among the greatest TV dramas.<\/p>\n<p><strong>1982 \u2013 Wolcott<\/strong><strong> <\/strong>Sadly didn\u2019t even transmit \u2026 George Harris as Winston Wolcott in Wolcott. Photograph: Shutterstock<\/p>\n<p class=\"dcr-130mj7b\">The only annual entry in this list that didn\u2019t transmit. A 13-part series had been announced following an impressive critical reception for the previous year\u2019s pilot with George Harris as the first lead Black detective on British TV. However, the producing company, ATV, lost the Midlands contract in the 1981 franchise round (which, incidentally, inspired Jilly Cooper\u2019s 1988 novel <a href=\"https:\/\/www.theguardian.com\/tv-and-radio\/2024\/oct\/18\/rivals-review-even-the-naked-tennis-scene-is-a-triumph\" data-link-name=\"in body link\" target=\"_blank\" rel=\"noopener\">Rivals<\/a>, now a Disney+ sensation) and so a pioneering project ended.<\/p>\n<p><strong>1983 \u2013 Auf Wiedersehen, Pet<\/strong><\/p>\n<p class=\"dcr-130mj7b\">ATV replacement Central had a starry opening slate including Auf Wiedersehen, Pet, mainly written by <a href=\"https:\/\/www.theguardian.com\/tv-and-radio\/2024\/apr\/27\/aufwiedersehen-pet-40-years-franc-roddam-clement-lafrenais-tim-healy\" data-link-name=\"in body link\" target=\"_blank\" rel=\"noopener\">Dick Clement and Ian La Frenais<\/a>, which followed a group of British \u201cbrickies\u201d, \u201cchippies\u201d and \u201csparks\u201d who, unemployed in the UK, worked on German building sites. Launching stars Kevin Whately, Jimmy Nail, Timothy Spall, it should be viewed by all historians of the UK\u2019s relationship with Europe.<\/p>\n<p><strong>1984 \u2013 The Jewel in the Crown<\/strong>Awe-inspiring \u2026 Art Malik and Tim Pigott-Smith in The Jewel in the Crown. Photograph: Granada TV<\/p>\n<p class=\"dcr-130mj7b\">Granada\u2019s stalking of the BBC continued with another high-end filmed book: a 14-parter adapted from Paul Scott\u2019s novels about the fall of the British Raj rule of India. Stance and casting might now be considered Anglocentric but the show steered great careers \u2013 Charles Dance, Tim Pigott-Smith, Geraldine James, Art Malik \u2013 and it is hard not to feel awe at the ambition and funding British television could then have.<\/p>\n<p><strong>1985 \u2013 Widows II<\/strong><strong> <\/strong><\/p>\n<p class=\"dcr-130mj7b\">A year, rare at the time, of female power. Cilla Black became British TV\u2019s most important woman through LWT\u2019s matchmaker flagship Blind Date; four major female comedians \u2013 Dawn French, <a href=\"https:\/\/www.theguardian.com\/tv-and-radio\/2012\/dec\/09\/jennifer-saunders-girls-on-top\" data-link-name=\"in body link\" target=\"_blank\" rel=\"noopener\">Jennifer Saunders<\/a>, Ruby Wax and Tracey Ullman \u2013 starred in the Central sitcom Girls on Top; and the second series of Widows, a feminist twist on the gangster drama established Lynda La Plante as one of TV\u2019s key writers.<\/p>\n<p class=\"dcr-130mj7b\">Having briefly owned LWT, Rupert Murdoch, as a rightwing newspaper baron, was the clear target, with rival print tycoon Robert Maxwell, of this spirited two-season sitcom from David Renwick and Andrew Marshall in which Robert Hardy, through pioneering split-screen, played both the owner and editor of a tabloid, a good joke about editorial independence.<\/p>\n<p><strong>1987 \u2013 Inspector Morse<\/strong><strong> <\/strong><\/p>\n<p class=\"dcr-130mj7b\">In what seemed like overreach then but prescience now, the producer Kenny McBain persuaded ITV to give two hours to adaptations of Colin Dexter\u2019s books about a depressive, real ale-drinking, crossword solving Oxford detective, giving John Thaw a very different TV police career after The Sweeney. Morse, which ran until 2000, still leaves clear DNA traces on all detective dramas and a sequel, Lewis (2006-15) and prequel, <a href=\"https:\/\/www.theguardian.com\/tv-and-radio\/2023\/mar\/12\/farewell-endeavour-what-a-perfect-end-to-one-of-tvs-classic-shows\" data-link-name=\"in body link\" target=\"_blank\" rel=\"noopener\">Endeavour<\/a> (2012-23), make it, at 33 years on air, British TV fiction\u2019s greatest dynasty.<\/p>\n<p><strong>1988 \u2013 Death on the Rock<\/strong><strong> <\/strong><\/p>\n<p class=\"dcr-130mj7b\">A show Thatcher liked even less than Death of a Princess, the This Week documentary examined the alleged \u201cexecution\u201d of three IRA members in Gibraltar. The Foreign Office made unsuccessful attempts to have the film banned but it was almost certainly no accident that in the next ITV licence round, Thames lost London to Carlton, a company with a young David Cameron as head of PR.<\/p>\n<p><strong>1989 \u2013 Agatha Christie\u2019s Poirot<\/strong><strong> <\/strong>\u2018C\u2019est magnifique!\u2019 \u2026 David Suchet as Hercule Poirot.  Photograph: Collection Christophel\/Alamy<\/p>\n<p class=\"dcr-130mj7b\">The two oldest broadcasters fought over England\u2019s most popular novelist, with the BBC favouring Miss Marple and ITV Hercule Poirot. David Suchet meticulously caught every Belgian-Anglo vowel and moustache twitch in dramatisations of all 70 Poirot stories over 24 years.<\/p>\n<p><strong>1990 \u2013 Who Bombed Birmingham?<\/strong><\/p>\n<p class=\"dcr-130mj7b\">World in Action had screened investigative documentaries since 1963 but achieved its greatest success with a drama-documentary that freed six innocent people suspected of being IRA terrorists from jail and remains a gold standard of the genre known as \u201cfaction\u201d, using performers to engage audiences with reporting.<\/p>\n<p><strong>1991 \u2013 Prime Suspect <\/strong>What a star \u2026 Helen Mirren as DCI Jane Tennison in Prime Suspect.  Photograph: ITV\/Rex\/Shutterstock<\/p>\n<p class=\"dcr-130mj7b\">Having feminised robbers in Widows, Lynda La Plante did the same for cops with Helen Mirren \u2013 another example of the level of star TV could now attract \u2013 as senior detective Jane Tennison, solving cases while fighting misogyny and alcoholism. Seven series over 15 years make this a signature crime franchise.<\/p>\n<p><strong>1992 \u2013<\/strong> <strong>Gladiators <\/strong>Do you feel the power? \u2026 it\u2019s Gladiators.  Photograph: ITV\/Rex<\/p>\n<p class=\"dcr-130mj7b\">Highest-bidder<strong> <\/strong>franchises<strong> <\/strong>forced surviving networks<strong> <\/strong>downmarket<strong> <\/strong>to pay for their licences. A symptom of populist desperation was Gladiators, an arena entertainment game in which pseudonymous characters \u2013 Wolf, Jet, Falcon \u2013 competed in bone-cracking challenges.<\/p>\n<p><strong>1993 \u2013 Cracker<\/strong><strong> <\/strong>Career-best stuff \u2026 Robbie Coltrane and Geraldine Somerville in Cracker. Photograph: ITV\/Rex Features<\/p>\n<p class=\"dcr-130mj7b\">Jimmy McGovern refreshed the police procedural by focusing on criminal psychologist Fitz (Robbie Coltrane\u2019s career-best role) who gets results despite or because of his own personality disorders.<\/p>\n<p><strong>1994 \u2013 Charles: The Private Man, The Public Role<\/strong><\/p>\n<p class=\"dcr-130mj7b\">Jonathan Dimbleby secured from the heir to the throne the then most candid royal interview, including, most shockingly to monarchists and clerics, an admission of adultery. Diana, Princess of Wales, retaliated next year with a Panorama heart-spill \u2013 obtained, we now know, by interviewer <a href=\"https:\/\/www.theguardian.com\/books\/2025\/apr\/24\/dianarama-new-book-martin-bashir-diana-interview-scandal\" data-link-name=\"in body link\" target=\"_blank\" rel=\"noopener\">Martin Bashir<\/a> through nefarious means \u2013 which led to divorce, <a href=\"https:\/\/www.theguardian.com\/uk-news\/from-the-archive-blog\/2017\/aug\/30\/diana-princess-of-wales-death-1997-20\" data-link-name=\"in body link\" target=\"_blank\" rel=\"noopener\">Diana\u2019s presence in a fast car in a Paris underpass<\/a> in 1997 and incalculable mental consequences for the couple\u2019s sons.<\/p>\n<p>Star-making \u2026 Barbara Dickson, Geraldine James, Ruth Gemmell and Cathy Tyson in Band of Gold. Photograph: ITV\/Rex\/Shutterstock<\/p>\n<p class=\"dcr-130mj7b\"><a href=\"https:\/\/www.theguardian.com\/tv-and-radio\/2022\/may\/17\/she-changed-the-way-tv-was-written-zoe-williams-on-kay-mellor\" data-link-name=\"in body link\" target=\"_blank\" rel=\"noopener\">Kay Mellor<\/a> (1951-2022) showed her special talent for tragi-comedy about northern English working-class women \u2013 see also Fat Friends and Playing the Field \u2013 in this returning series about sex-workers in Bradford, with a cast including Geraldine James, already a star, and Samantha Morton, becoming one.<\/p>\n<p><strong>1996 \u2013 Hillsborough<\/strong><strong> <\/strong><\/p>\n<p class=\"dcr-130mj7b\">Somehow both forensic and emotive, Jimmy McGovern\u2019s docudrama about the 97 fatalities from incompetent policing of overcrowding at a Liverpool v Nottingham Forest FA Cup in 1989 stood as both a memorial and a court of public opinion.<\/p>\n<p>A cast supreme \u2026 Cold Feet.  Photograph: Shutterstock<\/p>\n<p class=\"dcr-130mj7b\">Granada\u2019s domination of ITV drama in this period (four of the past five entries) continued with Mike Bullen\u2019s tender but sometimes tough examination of young couples navigating love, infidelity, cancer, unemployment with a supreme ensemble cast: Helen Baxendale, Hermione Norris, James Nesbitt, Fay Ripley, Robert Bathurst, John Thomson.<\/p>\n<p class=\"dcr-130mj7b\">Since<strong> <\/strong>Take Your Pick! on opening night, ITV had pushed for ever bigger contest prizes and reached the long-desired seven figures with <a href=\"https:\/\/www.theguardian.com\/culture\/2025\/jun\/23\/therapists-chris-tarrant-on-making-who-wants-to-be-a-millionnaire\" data-link-name=\"in body link\" target=\"_blank\" rel=\"noopener\">Chris Tarrant<\/a> presiding over a quiz that required players to risk huge losses to win big.<\/p>\n<p><strong>1999 \u2013 Pride of Britain Awards<\/strong><strong> <\/strong><\/p>\n<p class=\"dcr-130mj7b\">At a time when ITV hits and red-top newspapers each reached tens of millions, tie-ups made sense. The Sun often seemed to have an inside track to Coronation Street and the network collaborated with the Daily Mirror on this honours system for regular Britons.<\/p>\n<p><strong>2000 \u2013 At Home With the Braithwaites<\/strong><strong> <\/strong><\/p>\n<p class=\"dcr-130mj7b\">ITV was disappointed that rights to the National Lottery went (from 1994-2017) to the BBC, but the underbidder got the better content than the rotating balls in this sparkling four-season drama about the domestic and moral consequences for a family that wins \u00a338m. The series debut of <a href=\"https:\/\/www.theguardian.com\/tv-and-radio\/2023\/dec\/25\/oh-my-god-was-happy-valley-slow-and-wrong-the-demons-of-writer-sally-wainwright\" data-link-name=\"in body link\" target=\"_blank\" rel=\"noopener\">Sally Wainwright<\/a>, who has become a key TV dramatist, though largely on the other side (Happy Valley, Last Tango in Halifax.)<\/p>\n<p><strong>2001 \u2013 Harry Hill\u2019s TV Burp<\/strong><strong> <\/strong>Brilliantly silly \u2026 Harry Hill\u2019s TV Burp.  Photograph: ITV\/Avalon<\/p>\n<p class=\"dcr-130mj7b\">From Denis Norden\u2019s It\u2019ll Be Alright on the Night (from 1977) through to Clive James on TV (LWT, 1992-98), television had been increasingly hungry to eat itself, ridiculing clips from mainly foreign shows. Hill took broadcast cannibalism to its highest levels by focusing on British TV, often from the previous week, with a combination of silliness (puppets, pranks) and real critical acuity.<\/p>\n<p><strong>2002 \u2013 I\u2019m a Celebrity \u2026 Get Me Out Of Here!<\/strong><strong> <\/strong><\/p>\n<p class=\"dcr-130mj7b\">With financial pressures collapsing the regional structure to make ITV a single broadcaster, there was economic canniness in a show that could fill two to three weeks of prime-time for the cost of flying fading celebrities to eat animal genitalia in the Australian rainforest and paying the presenting fees of Anthony McPartlin and Declan Donnelly, who became ITV royalty. For quizzers: the first winner was DJ Tony Blackburn.<\/p>\n<p><strong>2003 \u2013 The Second Coming<\/strong><strong> <\/strong><\/p>\n<p class=\"dcr-130mj7b\">Both Channel 4 and the BBC turned down Russell T Davies\u2019s story of a young Mancunian, played with his special intensity by Christopher Ecclestone, who believes he is Jesus Christ returned to Earth on a mission to save the world from Armageddon. Theologically serious and unnervingly convincing, it has dated only in the Jesus 2.0 being a video store worker.<\/p>\n<p><strong>2004 \u2013 The X Factor<\/strong><strong> <\/strong><\/p>\n<p class=\"dcr-130mj7b\">A year after fantasising about finding a Messiah, the network identified one who was real (with some cosmetic help) in Simon Cowell, whose pop contest show began his long domination of ITV schedules. NB quizzers: Steve Brookstein.<\/p>\n<p><strong>2005 \u2013 The Jeremy Kyle Show<\/strong><strong> <\/strong><\/p>\n<p class=\"dcr-130mj7b\">Though there was muttering about quality, no one could doubt ITV\u2019s quantity: now four channels and a thriving morning schedule, including Jeremy Kyle\u2019s Anglicisation of US confrontation shows in which former friends and warring families faced off over sex or money claims, with a lie detector on hand to identify (in theory) liars. The show was cancelled in 2019 after the suicide of a recent contestant, although <a href=\"https:\/\/www.theguardian.com\/media\/article\/2024\/sep\/10\/inquest-rules-out-jeremy-kyle-show-filming-as-cause-of-steve-dymond-death\" data-link-name=\"in body link\" target=\"_blank\" rel=\"noopener\">a coroner found<\/a> \u201cno causal link\u201d.<\/p>\n<p><strong>2006 \u2013 See No Evil: The Moors Murders<\/strong>Sensitively done \u2026 Maxine Peake and Matthew McNulty in See No Evil: The Moors Murders.  Photograph: ITV\/Rex\/Shutterstock<\/p>\n<p class=\"dcr-130mj7b\">The story of<strong> <\/strong>child killers Myra Hindley (Maxine Peake) and Ian Brady (Sean Harris) was told with dramatic sensitivity in an early collaboration between two masters of true crime drama: writer Neil McKay and producer Jeff Pope, whose later collaborations include <a href=\"https:\/\/www.theguardian.com\/tv-and-radio\/2011\/sep\/04\/appropriate-adult-review\" data-link-name=\"in body link\" target=\"_blank\" rel=\"noopener\">Appropriate Adult<\/a>, <a href=\"https:\/\/www.theguardian.com\/tv-and-radio\/2017\/feb\/08\/the-moorside-review-sheridan-smith-finds-a-new-way-into-the-familiar-awful-shannon-matthews-story\" data-link-name=\"in body link\" target=\"_blank\" rel=\"noopener\">The Moorside<\/a> and <a href=\"https:\/\/www.theguardian.com\/tv-and-radio\/2022\/jan\/03\/four-lives-review-stephen-merchant-chilling-stephen-port-troubling-mind-boggling-drama-police-protect-and-serve\" data-link-name=\"in body link\" target=\"_blank\" rel=\"noopener\">Four Lives<\/a>.<\/p>\n<p><strong>2007 \u2013 Britain\u2019s Got Talent<\/strong><strong> <\/strong>Riding on success \u2026 Anthony McPartlin, Declan Donnelly and Patsy May in Britain\u2019s Got Talent. Photograph: Tom Dymond\/Thames\/Rex<\/p>\n<p class=\"dcr-130mj7b\">The network\u2019s<strong> <\/strong>most successful producer \u2013 Simon Cowell \u2013 and favourite presenters \u2013 Ant &amp; Dec \u2013 formed a power throuple in this variety contest for acts ranging from opera singers to trick-performing dogs. One of the former \u2013 Paul Potts \u2013 won the first series; one of the latter \u2013 border collie Pudsey \u2013 the sixth run (of 18 so far.)<\/p>\n<p><strong>2008 \u2013 Moving Wallpaper\/Echo Beach<\/strong><strong> <\/strong><\/p>\n<p class=\"dcr-130mj7b\">A sudden ITV executive desire not to be known mainly for talent shows and bushtucker trials is the most plausible explanation for arguably its strangest ever prime-time show. A half-hour comedy about the making of a soap called Echo Beach was immediately followed by an episode of that show. Hard now to believe it really happened.<\/p>\n<p><strong>2009 \u2013 The Chase<\/strong><\/p>\n<p class=\"dcr-130mj7b\">Back to business as usual with an ingenious quiz in which civilians compete against a terrifyingly knowledgable professional quizzer called The Chaser. Still running today, it was crucial in securing Bradley Walsh a contract to present all TV shows if possible.<\/p>\n<p>She never even watched an episode \u2026 Maggie Smith as the Dowager Countess Grantham in Downton Abbey. Photograph: Nick Briggs\/AP<\/p>\n<p class=\"dcr-130mj7b\">Combining echoes of earlier ITV posho-shows Upstairs, Downstairs and Brideshead Revisited with his own 2001 movie Gosford Park, Julian Fellowes created one of TV\u2019s most prolific and profitable franchises (six TV series, five specials, three movies) by suggesting the Edwardian aristocracy were surprisingly kind and liberal and persuading Britain\u2019s greatest actor \u2013 <a href=\"https:\/\/www.theguardian.com\/culture\/2024\/nov\/06\/spanx-fizz-and-travel-scrabble-30-years-of-friendship-with-maggie-smith\" data-link-name=\"in body link\" target=\"_blank\" rel=\"noopener\">Dame Maggie Smith<\/a> \u2013 to do TV as the Dowager Countess, although she claimed never to have watched an episode.<\/p>\n<p><strong>2011 \u2013 Long Lost Family<\/strong><strong> <\/strong><\/p>\n<p class=\"dcr-130mj7b\">The digital possibilities of social media reconnection drive a tear-jerker that, with appropriate psychological support, reunites separated relatives. Key to its continuing success is the emotional intelligence, deepened by crises in their own lives, of co-hosts Nicky Campbell and <a href=\"https:\/\/www.theguardian.com\/tv-and-radio\/2025\/sep\/06\/davina-mccall-addiction-reality-tv-brain-tumour\" data-link-name=\"in body link\" target=\"_blank\" rel=\"noopener\">Davina McCall<\/a>.<\/p>\n<p><strong>2012 \u2013 The Martin Lewis Money Show<\/strong><strong> <\/strong><\/p>\n<p class=\"dcr-130mj7b\">As \u201causterity\u201d gave way to a permanent \u201ccost of living crisis\u201d, financial advice was vital. With a natural broadcasting manner and an astonishing ability to digest small print and identify big savings, Lewis is an exemplary public service expert.<\/p>\n<p><strong>2013 \u2013 Broadchurch <\/strong>An enduring crime show \u2026 David Tennant as DI Alec Hardy and Olivia Colman as DS Ellie Miller in Broadchurch. Photograph: Kudos\/ITV\/Rex\/Shutterstock<\/p>\n<p class=\"dcr-130mj7b\">Curious for a cast including an actor who had played the lead in Doctor Who (David Tennant) and another who soon would (Jodie Whittaker), Chris Chibnall\u2019s series confirmed that an enduring crime show needs a beautiful location \u2013 Dorset\u2019s Jurassic Coast \u2013 and a sense of the reality of death: Tennant and Olivia Colman, as contrasting glum\/warm detectives, investigated the long consequences of a child murder over three series.<\/p>\n<p><strong>2014 \u2013 The Lost Honour of Christopher Jefferies<\/strong><\/p>\n<p class=\"dcr-130mj7b\">After the murder of young architect Joanna Yeates in Bristol, her landlord, the schoolteacher Christopher Jefferies, was suspected by police and effectively convicted by print and TV media. He was completely innocent and Peter Morgan\u2019s drama, directed by Roger Michell, has a superb Jason Watkins in a warning story of someone beaten with the wrong end of the stick.<\/p>\n<p><strong>2015 \u2013 Unforgotten<\/strong><\/p>\n<p class=\"dcr-130mj7b\">Making cold cases hot, Chris Lang\u2019s scripts begin with the chance discovery of a corpse that soon links with a disparate range of people who think they have got away from it or with it. DCI Cassie Stuart (Nicola Walker) and DI Sunny Khan (Sanjeev Bhaskar) were perhaps more empathetic than homicide detectives can reasonably be, and Walker handed over to Sin\u00e9ad Keenan for the fifth and sixth seasons.<\/p>\n<p><strong>2016 \u2013 Victoria<\/strong><strong> <\/strong>In full fig \u2026 Jenna Coleman as Queen Victoria.  Photograph: Gareth Gatrell\/ITV Plc<\/p>\n<p class=\"dcr-130mj7b\">The 90th birthday year of the former British monarch seems to have sparked monarchical drama with the launch of both Peter Morgan\u2019s The Crown (Netflix) and Daisy Goodwin\u2019s glossy bio-drama of the woman whose 63-year reign Queen Elizabeth II had just overtaken. The decision to concentrate on the youth of a figure known for being old paid off in Jenna Coleman\u2019s sparky performance.<\/p>\n<p>Where he showed his genius \u2026 Stephen Graham in Little Boy Blue.  Photograph: ITV<\/p>\n<p class=\"dcr-130mj7b\">News-based drama supremo Jeff Pope wrote this gruelling but moving four-parter about the investigation into the gun murder of 11-year-old Rhys Jones in Liverpool in 2007. As the homicide cop in charge, Stephen Graham gave notice of his genius for hyper-realistic acting.<\/p>\n<p><strong>2018 \u2013 Gemma Collins: D<\/strong><strong>iva <\/strong><\/p>\n<p class=\"dcr-130mj7b\">With audiences fragmenting, networks needed to be a broad church but worshippers of Broadchurch may have regarded as the work of Satan this reality show featuring a vivid influencer which screened on ITVBe, a niche channel for younger women.<\/p>\n<p><strong>2019 \u2013 Good Morning Britain<\/strong><\/p>\n<p class=\"dcr-130mj7b\">The year 2019 was pivotal in British politics with Boris Johnson becoming an unelected PM, then an elected one and pledging to \u201cget Brexit done\u201d. This period was also the television zenith of another PM \u2013 Piers Morgan \u2013 who, perfectly counterweighted by co-host Susanna Reid, made the breakfast sofa a nervous perch for all authority figures.<\/p>\n<p><strong>2020 \u2013 The Masked Singer<\/strong>\u2018Take it off! Take it off!\u2019 \u2026 The Masked Singer. Photograph: Vincent Dolman\/Bandicoot TV\/ITV\/PA<\/p>\n<p class=\"dcr-130mj7b\">Future historians will enjoy the fact that just before the UK population was forced into masks by the pandemic, the latest TV hit was based around face-coverings with contestants belting out a number while elaborately disguised as a hedgehog, sausage or dressed crab with the revelation (to audience chants of \u201cTake it off!, Take it off!\u201d), sometimes exposing an impressive level of celebrity.<\/p>\n<p class=\"dcr-130mj7b\">Twenty-two years earlier, ITV had screened The Murder of Stephen Lawrence, which was excellent but depressing as the racists who killed the 18-year-old schoolboy escaped justice. The sequel told a more rewarding story of the fight by Stephen\u2019s parents, Doreen (Sharlene Whyte) and Neville (Hugh Quarshie) to achieve some convictions, having the luck to find an antiracist cop in the London police force: DCI Clive Driscoll (Steve Coogan).<\/p>\n<p>Sleuths on the loose \u2026 Parminder Nagra as DI Ray and Peter Bankole as DS Kwesi Edmund.  Photograph: Justin Slee\/ITV<\/p>\n<p class=\"dcr-130mj7b\">With storylines and casting unimaginable when ITV began, this very 21st-century police procedural starred Parminder Nagra as senior detective Rachita Ray.<\/p>\n<p>Sassy \u2026 Oliver Savell as Alan in Changing Ends.  Photograph: Ollie Upton\/ITV<\/p>\n<p class=\"dcr-130mj7b\">Alan Carr\u2019s sassy autobiographical sitcom about the football-phobic, homophile son of the Northampton Town FC manager in the 1980s featured the comedian as onscreen narrator, which underlined the body-snatching uncanniness of Oliver Savell\u2019s perfect performance as the young Alan.<\/p>\n<p>They said it couldn\u2019t be done \u2026 Mr Bates vs the Post Office. Photograph: ITV\/Shutterstock<\/p>\n<p class=\"dcr-130mj7b\">Wise voices said it was no longer possible, given competition from global streamers, for UK networks to get vast nightly audiences for a local British story. Wrong: about 10 million tuned in live to Gwyneth Hughes\u2019s four-parter about the subpostmasters who variously took their own lives or went through imprisonment, bankruptcy or divorce after a dodgy Fujitsu computer system falsely implicated them in fraud. Aged 69, ITV could still kick like it used to.<\/p>\n<p>The perfect birthday gift? \u2026 Sheridan Smith as Ann Ming in I Fought the Law.  Photograph: Anastasia Arsentyeva\/ITV<\/p>\n<p class=\"dcr-130mj7b\"><a href=\"https:\/\/www.theguardian.com\/culture\/2025\/aug\/15\/sheridan-smith-interview-ann-ming-i-foughgt-the-law\" data-link-name=\"in body link\" target=\"_blank\" rel=\"noopener\">Sheridan Smith<\/a> already had a distinguished ITV CV \u2013 2012\u2019s <a href=\"https:\/\/www.theguardian.com\/tv-and-radio\/2012\/sep\/05\/dallas-tv-review\" data-link-name=\"in body link\" target=\"_blank\" rel=\"noopener\">Mrs Biggs<\/a>, 2014\u2019s <a href=\"https:\/\/www.theguardian.com\/tv-and-radio\/2014\/sep\/16\/cilla-glue-tv-review-cilla-black-biopic\" data-link-name=\"in body link\" target=\"_blank\" rel=\"noopener\">Cilla<\/a> \u2013 but even her talent for total emotional and physical immersion in a real person\u2019s life was surpassed as Ann Ming, who, after her daughter\u2019s killer escaped justice on technicalities, successfully campaigned to remove the 800-year-old \u201cdouble jeopardy\u201d law so that he could be tried again. (This also proved vital in the Stephen Lawrence case.) A performance that should surely win Smith a second Bafta best actress trophy gives ITV a perfect 70th birthday present.<\/p>\n","protected":false},"excerpt":{"rendered":"For more than two decades, the BBC Television Service was the only option for UK viewers. Until 22&hellip;\n","protected":false},"author":2,"featured_media":443238,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3937],"tags":[77,382,16,15],"class_list":{"0":"post-443237","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tv","8":"tag-entertainment","9":"tag-tv","10":"tag-uk","11":"tag-united-kingdom"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/115247894013217250","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/443237","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=443237"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/443237\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/443238"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=443237"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=443237"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=443237"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}