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JW Anderson reopens redesigned London store. – JW Anderson<\/p>\n\n Published<\/b>
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September 22, 2025<\/p>\n
\n JW Anderson has reopened its Soho store in London, marking a key step in the label\u2019s ongoing rebranding journey.<\/p>\n
JW Anderson reopens redesigned London store. – JW Anderson<\/p>\n
Redesigned in partnership with Sanchez Benton Architects, the space takes cues from the Shaker Movement, the 18th-century American religious society known for its principles of simplicity and communal living \u2014 a theme that also runs through the Resort 2026 collection.<\/p>\n
Coinciding with the reopening, the brand introduced its first collaboration with Wedgwood and the Estate of Lucie Rie. The limited-edition homeware line, handcrafted by Wedgwood artisans, features previously unproduced cups and saucers by the late British potter Lucie Rie, alongside mugs inspired by 5th-century Greek designs from Jonathan Anderson\u2019s personal archive.<\/p>\n
The store and the collaboration underscore JW Anderson\u2019s push to evolve into a full fledge lifestyle brand, with a growing focus on art, craftsmanship, accessories, and homewares. Earlier this month, the label also unveiled a revamped website as part of the rebrand.<\/p>\n