{"id":447998,"date":"2025-09-24T13:25:12","date_gmt":"2025-09-24T13:25:12","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/447998\/"},"modified":"2025-09-24T13:25:12","modified_gmt":"2025-09-24T13:25:12","slug":"how-to-choose-a-science-company-name-that-delights-customers-colleagues-and-investors","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/447998\/","title":{"rendered":"how to choose a science-company name that delights customers, colleagues and investors"},"content":{"rendered":"<p> <img decoding=\"async\" class=\"figure__image\" alt=\"A modern building visible in a clearing of evergreen tress with mountains and clouds in the distance\" loading=\"lazy\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/09\/d41586-025-02894-z_51458892.jpg\"\/><\/p>\n<p class=\"figure__caption u-sans-serif\">Kapoose Creek Bio\u2019s unique fungal collection is analysed on site at the company\u2019s research station on Vancouver Island in Canada.Credit: Kapoose Creek Bio<\/p>\n<p>Alongside the commercial aspects of setting up a company, such as filing patents, attracting investors and recruiting staff, science entrepreneurs face a more creative challenge: what to call their business. <\/p>\n<p>In January, Richard Kuo <a href=\"https:\/\/www.nature.com\/articles\/d41586-024-03941-x\" data-track=\"click\" data-label=\"https:\/\/www.nature.com\/articles\/d41586-024-03941-x\" data-track-category=\"body text link\" target=\"_blank\" rel=\"noopener\">described how his spin-off from the University of Edinburgh, UK<\/a>, became Wobble Genomics. The name is a reference to biologist Francis Crick\u2019s hypothesis that, in some RNA molecules, the third base in a nucleotide triplet pairs more flexibly than the other two \u2014 in other words, that a \u2018wobble\u2019 occurs at this position. Kuo said he also reasoned that something \u201ca little bit silly-sounding would probably stick in people\u2019s heads better\u201d.<\/p>\n<p><a href=\"https:\/\/www.nature.com\/collections\/hciicfeich\" class=\"u-link-inherit\" data-track=\"click\" data-track-label=\"recommended article\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"recommended__image\" alt=\"\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/09\/d41586-025-02894-z_51473268.jpg\"\/><\/p>\n<p class=\"recommended__title u-serif\">Series: The meaning behind our moniker<\/p>\n<p><\/a><\/p>\n<p>Reagan Jarvis, chief executive and co-founder of Anocca, an immunotherapy biotechnology company in S\u00f6dert\u00e4lje, Sweden, says Kuo\u2019s reasoning was spot on, and could spark a discussion with potential customers, investors or employees. \u201cI think it\u2019s a great name. It\u2019s topical, it\u2019s relevant. I know what a wobble base pair is, and you can have an extended conversation about that.\u201d <\/p>\n<p>Maneesh Jain is a co-founder and chief executive of Mirvie, a pregnancy-health biotech firm in San Francisco, California. A physicist by training, Jain recalls starting ParAllele, his first company, in 2000. Its work involved studying mutations in the human genome. \u201cEach variant is called an allele, and we were doing thousands in parallel, so we thought ParAllele would be a pretty interesting name,\u201d he says.<\/p>\n<p>\u201cUnfortunately, most often, people would call up and say, \u2018Oh, hello, is that Paralegal?\u2019 So sometimes, names can be a bit too clever. Literal names sound exciting, but I think sometimes they come with unintended consequences.\u201d <\/p>\n","protected":false},"excerpt":{"rendered":"Kapoose Creek Bio\u2019s unique fungal collection is analysed on site at the company\u2019s research station on Vancouver Island&hellip;\n","protected":false},"author":2,"featured_media":447999,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[51,3858,3965,806,3966,70,53,16,15],"class_list":{"0":"post-447998","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-science","8":"tag-business","9":"tag-careers","10":"tag-humanities-and-social-sciences","11":"tag-industry","12":"tag-multidisciplinary","13":"tag-science","14":"tag-technology","15":"tag-uk","16":"tag-united-kingdom"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/115259501808470305","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/447998","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=447998"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/447998\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/447999"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=447998"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=447998"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=447998"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}