{"id":457469,"date":"2025-09-28T08:43:12","date_gmt":"2025-09-28T08:43:12","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/457469\/"},"modified":"2025-09-28T08:43:12","modified_gmt":"2025-09-28T08:43:12","slug":"union-minister-endorses-swadeshi-arattai-app-what-is-it-and-why-is-it-making-waves","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/457469\/","title":{"rendered":"Union minister endorses \u2018swadeshi\u2019 Arattai app: What is it and why is it making waves?"},"content":{"rendered":"\n<p>In the wake of India&#8217;s effort to push indigenous &#8216;swadeshi&#8217; platforms and products, Union education minister Dharmendra Pradhan recently endorsed the &#8216;Made in India&#8217; Arattai app as an alternative to other similar apps, such as WhatsApp.<\/p>\n<p>     <img decoding=\"async\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/09\/Arattai_app_1759038940841_1759038953502.jpg\" alt=\"The Arattai app is built by Chennai-based technology firm Zoho Corporation.(X)\" title=\"The Arattai app is built by Chennai-based technology firm Zoho Corporation.(X)\"\/>   The Arattai app is built by Chennai-based technology firm Zoho Corporation.(X)    <\/p>\n<p>Arattai, built by Chennai-based technology firm Zoho Corporation, is making waves with its &#8220;free, easy-to-use, secure, and safe&#8221; user interface.<\/p>\n<p>       <img decoding=\"async\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/09\/Screenshot_2025-09-28_112800_1759039033975.png\" class=\"lazy\" alt=\"Union minister Dharmendra Pradhan on the Arattai app.(X)\" title=\"Union minister Dharmendra Pradhan on the Arattai app.(X)\"\/> Union minister Dharmendra Pradhan on the Arattai app.(X)  <\/p>\n<p>&#8220;Arattai instant messaging app developed by @Zoho is free, easy-to-use, secure, safe and &#8216;Made in India&#8217;. Guided by Honourable PM Shri @narendramodi ji&#8217;s call to adopt Swadeshi, I appeal to everyone to switch to India-made apps to stay connected with friends and family,&#8221; Pradhan wrote on X.<\/p>\n<p>Also Read | <a class=\"backlink\" target=\"_blank\" href=\"https:\/\/www.hindustantimes.com\/cities\/bengaluru-news\/bengaluru-to-launch-mobile-app-for-e-khata-promises-faster-property-services-report-101758792111082.html\" data-vars-page-type=\"story\" data-vars-link-type=\"Manual\" data-vars-anchor-text=\"Bengaluru to launch mobile app for e-Khata, promises faster property services: Report\" rel=\"noopener\">Bengaluru to launch mobile app for e-Khata, promises faster property services: Report<\/a><\/p>\n<p> What is Arattai?<\/p>\n<p>Arattai, which means &#8220;casual chat&#8221; in Tamil, is a messaging app similar to WhatsApp designed for simple, everyday communication.<\/p>\n<p>Launched by Zoho, Arattai enables people to send messages, images, videos, and documents, initiate voice and video calls, share stories, and manage channels.<\/p>\n<p>Also Read | <a class=\"backlink\" target=\"_blank\" href=\"https:\/\/www.hindustantimes.com\/technology\/whatsapp-now-lets-you-translate-messages-without-leaving-the-app-on-iphone-and-android-devices-101758699074837.html\" data-vars-page-type=\"story\" data-vars-link-type=\"Manual\" data-vars-anchor-text=\"WhatsApp now lets you translate messages without leaving the app on iPhone and Android devices\" rel=\"noopener\">WhatsApp now lets you translate messages without leaving the app on iPhone and Android devices<\/a><\/p>\n<p>It&#8217;s designed for personal use as well as business communication, with features for sharing content and engaging with the audience.<\/p>\n<p> What are its key features:<\/p>\n<ul>\n<li>One-on-one and group messaging<\/li>\n<li>Voice and video calls (with end-to-end encryption)<\/li>\n<li>File and media sharing<\/li>\n<li>Stories and broadcast channels<\/li>\n<li>Business-friendly tools for audience engagement<\/li>\n<\/ul>\n<p>How is Arattai different from WhatsApp<\/p>\n<p>Arattai provides end-to-end encrypted calling but not end-to-end encrypted messaging, which might be a turn-off for users who value their privacy.<\/p>\n<p>Also Read | <a class=\"backlink\" target=\"_blank\" href=\"https:\/\/www.hindustantimes.com\/india-news\/digital-age-reshaping-art-literature-and-media-sco-young-authors-meet-in-delhi-101758997504367.html\" data-vars-page-type=\"story\" data-vars-link-type=\"Manual\" data-vars-anchor-text=\"India hosts SCO Young Authors\u2019 Conference on cultural bonds in digital age\" rel=\"noopener\">India hosts SCO Young Authors\u2019 Conference on cultural bonds in digital age<\/a><\/p>\n<p>This is still one of the major differences between Arattai and the likes of WhatsApp, which encrypts both calls and messages by default.<\/p>\n<p> Why is Arattai making headlines?<\/p>\n<p>The app gained attention following Union minister Pradhan&#8217;s social media post on platform X, connecting Arattai to the government&#8217;s &#8220;Swadeshi&#8221; drive and Prime Minister Narendra Modi&#8217;s appeal to promote Indian-made goods.<\/p>\n<p>Separately, Union IT and Railways Minister Ashwini Vaishnaw also mentioned Zoho&#8217;s products in a Cabinet briefing, citing a government presentation created using Zoho Show rather than Microsoft PowerPoint.<\/p>\n","protected":false},"excerpt":{"rendered":"In the wake of India&#8217;s effort to push indigenous &#8216;swadeshi&#8217; platforms and products, Union education minister Dharmendra Pradhan&hellip;\n","protected":false},"author":2,"featured_media":457470,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3159],"tags":[153367,153364,153366,153365,111649,547,153363,53,16,15],"class_list":{"0":"post-457469","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-mobile","8":"tag-all-about-arattai-app","9":"tag-arattai-app","10":"tag-dharmendra-pradhan","11":"tag-instant-messaging-app","12":"tag-made-in-india","13":"tag-mobile","14":"tag-swadeshi-platforms","15":"tag-technology","16":"tag-uk","17":"tag-united-kingdom"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/115281042907528646","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/457469","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=457469"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/457469\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/457470"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=457469"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=457469"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=457469"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}