{"id":458119,"date":"2025-09-28T14:54:12","date_gmt":"2025-09-28T14:54:12","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/458119\/"},"modified":"2025-09-28T14:54:12","modified_gmt":"2025-09-28T14:54:12","slug":"british-car-brand-set-to-launch-worlds-most-advanced-ai-powered-electric-vehicle","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/458119\/","title":{"rendered":"British car brand set to launch ‘world\u2019s most advanced AI-powered electric vehicle’"},"content":{"rendered":"

A revolutionary new electric car could “reshape Europe’s EV landscape” as a British brand looks to launch an AI-powered vehicle.<\/p>\n

Perseus Motor Corporation has announced a landmark partnership with SODA.Auto, in a move towards creating “the world’s most advanced AI-powered Human\u2013Machine Interface”.<\/p>\n

The two companies said they wanted to take a decisive step towards “redefining the relationship” between humans and vehicles.<\/p>\n

Perseus is utilising artificial intelligence to shape every interaction between a driver and their car.<\/p>\n

As part of the partnership, both companies will look to create an AI-powered car that adapts to the driving style and habits of the motorist behind the wheel.<\/p>\n

It said that it does not want the AI to simply assist the driver, but rather to learn about them and understand them.<\/p>\n

The car will learn to understand the owner’s driving style and “adjust to itself to their emotional state” by improving safety.<\/p>\n

Mohammed Yehya El Bakkali, founder and CEO of Perseus Motor Corporation, said: “Perseus was founded through a realisation that today\u2019s car is passive and isolated, while I wanted a vehicle that could seamlessly partner with my busy day-to-day world. <\/p>\n

\"AI<\/p>\n

Perseus is looking to launch the world’s most advanced AI-powered car <\/p>\n

| <\/p>\n

GETTY<\/p>\n

“I envisioned a vehicle that thinks, adapts, and evolves around its driver.<\/p>\n

“This alliance with SODA.Auto transforms that vision into reality. Together, we are building the most advanced driver\u2013vehicle interface in the world.”<\/p>\n

Perseus will lead the design aspect of the car and embed AI as the core layer of the vehicle’s architecture.<\/p>\n

Research and development centres will be operated by both companies, with one in Bicester, Oxfordshire, and the other in Masdar City, Abu Dhabi, UAE.<\/p>\n

\"\\u200bPerseus<\/p>\n

Perseus Motor Corporation launched in March earlier this year <\/p>\n

| <\/p>\n

PERSEUS<\/p>\n

Perseus reported that the facilities would contain world-class AI engineers, software specialists and testing advanced environments.<\/p>\n

Commenting on the new project, Sergey Malygin, CEO of SODA.Auto, said: “Partnering with Perseus allows us to unite around a shared AI strategy and apply it in extraordinary new vehicles.<\/p>\n

“The outcome will be a step change in how humans interact with vehicles: intelligent, intuitive, and deeply personal. This is Europe setting the global benchmark.”<\/p>\n

The landmark development plans come just six months after Perseus Motor Corporation launched as a new British-headquartered premium EV brand.<\/p>\n

\"Founder<\/p>\n

Founder and CEO Mohammed Yehya El Bakkali praised the new partnership <\/p>\n

| <\/p>\n

PERSEUS<\/p>\n

The manufacturer’s first electric vehicle – a compact SUV – is set to hit the European market by late 2027.<\/p>\n

Perseus said it would license a proven EV platform from a European manufacturer, with an Italian brand working on the design of the interior and exterior styling.<\/p>\n

It aims to operate a direct-to-consumer sales model, in addition to an online platform, that will enable it to cut production costs.<\/p>\n

The senior team includes former senior executives from the likes of Jaguar Land Rover, Lotus, Bentley and Ineos Automotive.<\/p>\n","protected":false},"excerpt":{"rendered":"A revolutionary new electric car could “reshape Europe’s EV landscape” as a British brand looks to launch an…\n","protected":false},"author":2,"featured_media":458120,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3163],"tags":[323,1942,346,1305,388,326,53,16,15],"class_list":{"0":"post-458119","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artificial-intelligence","8":"tag-ai","9":"tag-artificial-intelligence","10":"tag-cars","11":"tag-electric-vehicles","12":"tag-lifestyle","13":"tag-tech","14":"tag-technology","15":"tag-uk","16":"tag-united-kingdom"},"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/458119","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=458119"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/458119\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/458120"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=458119"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=458119"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=458119"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}