{"id":459432,"date":"2025-09-29T03:33:10","date_gmt":"2025-09-29T03:33:10","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/459432\/"},"modified":"2025-09-29T03:33:10","modified_gmt":"2025-09-29T03:33:10","slug":"ireland-eyes-sea-as-major-market-for-grass-fed-dairy-protein-exports","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/459432\/","title":{"rendered":"Ireland eyes SEA as major market for grass-fed dairy, protein exports"},"content":{"rendered":"<p><b>Summary: Ireland targeting ASEAN for dairy growth<\/b><\/p>\n<ul class=\"b-article-body-skinny b-article-body-list\" style=\"margin-left:14px;list-style-type:disc\">\n<li>Bord Bia has launched a \u20ac3.2m (US$3.76m) campaign to boost Irish dairy exports in Asia<\/li>\n<li>South East Asia\u2019s dairy market is projected to grow at a 7.8% CAGR over five years, with continued reliance on imports.<\/li>\n<li>ASEAN dairy imports are expected to surpass China\u2019s by 2030, despite China\u2019s large domestic production.<\/li>\n<li>Rising populations, income growth, and a growing middle class in SEA are driving demand for premium dairy.<\/li>\n<li>By 2050, 20.3% of SEA\u2019s population will be elderly, increasing demand for high-protein dairy products.<\/li>\n<\/ul>\n<p class=\"c-paragraph b-article-body-skinny\">The Irish Food Board (Bord Bia) recently announced the launch of a three-year campaign valued at EUR3.2m (US$3.76m), focused on driving Irelands\u2019 dairy products in Asia, with Singapore, Vietnam and China at the heart of this initiative.<\/p>\n<p class=\"c-paragraph b-article-body-skinny\">Dairy is already Ireland\u2019s largest food export, valued at EUR6.3bn (US$7.4bn) in 2024 \u2013 but Asia makes up for just 11% of its total dairy exports behind the EU (38%), the United Kingdom (17%) and North America (14%).<\/p>\n<p class=\"c-paragraph b-article-body-skinny\">\u201cWe believe there is a lot more potential for Irish dairy to grow in Asia and particularly to South East Asia, as the dairy industry here is expected to grow at 7.8% CAGR in the coming five years \u2013 and importantly, this region will remain reliant on dairy imports to meet demand,\u201d Bord Bia Director for South East Asia and Australia Lisa Phelan told us.<\/p>\n<p class=\"c-paragraph b-article-body-skinny\">\u201cIndeed, expert consultancy firms such as GIRA have predicted that combined ASEAN dairy imports in this period are likely to surpass that of China by 2030.\u201d<\/p>\n<p class=\"c-paragraph b-article-body-skinny\">China would be one of the world\u2019s largest dairy markets due to population size and strong government support for the industry, but is unlikely to rely strongly on dairy imports due to the emergence of local dairy giants like Yili and Mengniu.<\/p>\n<p class=\"c-paragraph b-article-body-skinny\">\u201cNew opportunities in this region are also supported by macroeconomic trends such as an increasing population driving demand, and well as increased income leading to a growing middle class with better spending power, keen to purchase higher quality dairy products,\u201d she added.<\/p>\n<p class=\"c-paragraph b-article-body-skinny\">\u201cIt is also worthwhile to note that this region is going to be home to a large number of elderly consumers, a segment expected to make up 20.3% of the population here by 2050, and their needs tie in well with dairy\u2019s high protein content.\u201d<\/p>\n<p>Grass-fed protein<\/p>\n<p class=\"c-paragraph b-article-body-skinny\">Dairy growth is expected to be closely tied in with new product innovations focused on protein-fortified products.<\/p>\n<p class=\"c-paragraph b-article-body-skinny\">\u201cDairy research has advanced to the point where a very wide range of foods and beverages can contain dairy protein for various functions,\u201d Bord Bia SEA market specialist Patrick Lim added.<\/p>\n<p class=\"c-paragraph b-article-body-skinny\">\u201cThis can include dairy casein protein as a nutritional fortifier in bread and biscuits or an emulsifier in meat processing, or whey protein being used as a health supplement to meet specific nutritional needs, such as for athletes or seniors.\u201d<\/p>\n<p class=\"c-paragraph b-article-body-skinny\">The agency has also claimed that Irish dairy is one of the best in the world for both food and nutraceutical purposes due to the milk being certified under the Grass Fed Standard.<\/p>\n<p class=\"c-paragraph b-article-body-skinny\">\u201cThis standard is the world\u2019s first independently-verified grass-fed certification, and provides reassurance that these dairy products have been made with milk from Irish grass-fed cows,\u201d he said.<\/p>\n<p class=\"c-paragraph b-article-body-skinny\">\u201cDemand for grass-fed dairy is on the rise due to its many benefits, from sustainability to nutrition \u2013 Grass-fed dairy has been shown to have higher levels of beneficial nutrients compared to indoor-based dairy.\u201d<\/p>\n<p class=\"c-paragraph b-article-body-skinny\">Among the many beneficial nutrients in dairy are specialised ones that can target different demographics and health conditions.<\/p>\n<p class=\"c-paragraph b-article-body-skinny\">Examples include milk fat globule membrane (MFGM) for middle-aged and elderly individuals to support brain health; lactoferrin and \u03b1-lactalbumin to strengthen the immune system of young children; and the well-known colostrum for infants, popular as a fortification ingredient for infant formula in markets such Vietnam.<\/p>\n","protected":false},"excerpt":{"rendered":"Summary: Ireland targeting ASEAN for dairy growth Bord Bia has launched a \u20ac3.2m (US$3.76m) campaign to boost Irish&hellip;\n","protected":false},"author":2,"featured_media":459433,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3091],"tags":[3971,42839,952,12045,51,50009,69573,153948,4094,62397,26446,153949,153950,299,352,471,153951,67209,26338,11670,16976,2837,678,15458,153952,9696,38482,6179,88029,2441,38444,729,153953,96731,15003,153954,153955,197,24380,14299,68283,15973,5006,5195,183,16,15,65096,6507],"class_list":{"0":"post-459432","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-markets","8":"tag-agriculture","9":"tag-beautiful","10":"tag-beauty","11":"tag-blue","12":"tag-business","13":"tag-calm","14":"tag-clouds","15":"tag-coastline","16":"tag-country","17":"tag-countryside","18":"tag-crop","19":"tag-eire","20":"tag-emerald","21":"tag-europe","22":"tag-farm","23":"tag-farming","24":"tag-farmland","25":"tag-field","26":"tag-grass","27":"tag-green","28":"tag-harvest","29":"tag-holiday","30":"tag-ireland","31":"tag-irish","32":"tag-isle","33":"tag-journey","34":"tag-land","35":"tag-landscape","36":"tag-lush","37":"tag-markets","38":"tag-natural","39":"tag-nature","40":"tag-peaceful","41":"tag-remote","42":"tag-sea","43":"tag-secluded","44":"tag-sightseeing","45":"tag-sky","46":"tag-spring","47":"tag-summer","48":"tag-sunset","49":"tag-tour","50":"tag-tourism","51":"tag-tourist","52":"tag-travel","53":"tag-uk","54":"tag-united-kingdom","55":"tag-vacation","56":"tag-water"},"share_on_mastodon":{"url":"","error":"Validation 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