A “rolling Super Thursday” is how booksellers have described the industry\u2019s heaviest publication day for 2025, with key autumn titles noticeably “more spread out” than in previous years.\u00a0<\/p>\n
In August,\u00a0The Bookseller<\/a> reported that this year\u2019s Super Thursday, which falls on 9th October, will be the lightest since the phenomenon was first identified in 2008 by the publication\u2019s former charts editor, Philip Stone. Just over 1,000 new titles will be published on the day, including 316 hardbacks, according to NielsenIQ BookData. By contrast, 1,900 books were published on Super Thursday last year, 457 of which were hardbacks.<\/p>\n Instead of just one big day, booksellers have reported multiple key publication dates in 2025, from August to October, with 11th September being the second biggest autumn publication date, with 299 hardbacks \u2013 including 201 trade titles \u2013 published on the day.\u00a0<\/p>\n Will Williams of The Cleeve Bookshop in Bishops Cleeve, Cheltenham, said that “there are probably four Super Thursdays” throughout the autumn this year. “It is noticeable that the key titles are more spread out this year and that\u2019s a good thing\u2026 because the more drawn out release schedule sustains footfall each and every week, rather than concentrating it into a shorter and more concentrated week,” he explained.\u00a0<\/p>\n This was echoed by Jess Allan, the store manager of Queen\u2019s Park Books in London, who said that there are “three of four big release days”, which are “more manageable for everyone”. This spread out publication schedule also offers customers “weeks of exciting new releases”.\u00a0<\/p>\n Allan highlighted key autumn titles such as Olga Tokarczuk<\/a>\u2019s House of Day, House of Night, translated by Antonia Lloyd-Jones (Fitzcarraldo Editions), and Mick Herron\u2019s Clown Town (Baskerville), which were released on 11th September. The September Super Thursday also became a key date for Sarah Dennis, the owner of Mostly Books in Abingdon and the Borzoi Bookshop in Cheltenham, and Muswell Hill\u2019s Children\u2019s Bookshop owner Sanchita Basu De Sarkar, who noted that “children\u2019s publishing has created its own Super Thursday” to coincide with back to school.<\/p>\n The “book of the season” for Children\u2019s Bookshop is Michael Rosen and Helen Oxenbury\u2019s Oh Dear, Look What I Got!<\/a> (Walker Books), which was released on 11th September, alongside other highlights such as Katherine Rundell\u2019s The Poisoned King (Bloomsbury Children\u2019s Books), Maz Evans\u2019 The Last Bard (Chicken House) and Mikey Please<\/a>\u2019s Cave Downwind of the Caf\u00e9 (HarperCollins Children\u2019s Books).<\/p>\n Continues\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"A “rolling Super Thursday” is how booksellers have described the industry\u2019s heaviest publication day for 2025, with key…\n","protected":false},"author":2,"featured_media":459889,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3938],"tags":[3444,77,16,15],"class_list":{"0":"post-459888","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-books","8":"tag-books","9":"tag-entertainment","10":"tag-uk","11":"tag-united-kingdom"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/115286488374947798","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/459888","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=459888"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/459888\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/459889"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=459888"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=459888"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=459888"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}