{"id":460672,"date":"2025-09-29T14:56:11","date_gmt":"2025-09-29T14:56:11","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/460672\/"},"modified":"2025-09-29T14:56:11","modified_gmt":"2025-09-29T14:56:11","slug":"hnwis-lead-deal-volume-in-europe","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/460672\/","title":{"rendered":"HNWIs lead deal volume in Europe"},"content":{"rendered":"<p class=\"headline\">Inflation-hedging, diversification, real estate appreciation<br \/>\nand strong asset management convince affluent investors to spend nearly\u20ac1<br \/>\nbillion in H1 2025.<\/p>\n<p>EUROPE \u2013 A 21% year-over-year increase in single-asset deals<br \/>\ndriven by high-net-worth-individuals (HNWIs) targeting upscale and<br \/>\nupper-upscale properties highlighted \u20ac10.4 billion in transactions volume in<br \/>\nEurope during the first half of 2025, according to HVS. In a matter of six<br \/>\nyears, HNWIs went from being the third smallest net buyer among the other<br \/>\ninvestor classes in Europe to being the largest net buyer in H1 2025.<\/p>\n<p>The largest net buyers over the first semester were HNWIs<br \/>\n(\u20ac967 million) and real estate investment companies (\u20ac298 million). HNWIs also led<br \/>\nall other investor classes in average price per room on acquisitions (\u20ac581,000<br \/>\nversus an average of \u20ac228,000).<\/p>\n<p>Notable HNWI acquisitions in H1 2025 included the 20% stake<br \/>\nacquisition of Firmdale Hotels by Swedish pharmaceutical entrepreneur Lennart<br \/>\nPerlhagen for a reported \u00a3300 million (\u20ac364 million), the acquisition of the<br \/>\nremaining 67% shares in the Four Seasons Astir Palace Hotel Athens by George<br \/>\nProcopiou (a few months after having acquired the initial 33% shares), and the<br \/>\nacquisition of the luxury Alpina Gstaad\u00a0in Switzerland by an undisclosed U.S.<br \/>\ninvestor for a reported SFr200 million (\u20ac210 million).<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/ik.imgkit.net\/3vlqs5axxjf\/HIT\/dist\/images\/icon-quote.svg?tr=w-70%2Ch-45%2Cfo-auto\" class=\"img-responsive\" alt=\"Quote\" title=\"Quote\"\/><\/p>\n<p>The largest net sellers were institutional investors (\u20ac424 million) and Real Estate Investment Trusts (\u20ac242 million).<\/p>\n<p>HVS<\/p>\n<p>The largest net sellers were institutional investors (\u20ac424<br \/>\nmillion) and Real Estate Investment Trusts (\u20ac242 million).<\/p>\n<p>HVS co-authors Maxime Gauthier and Sophie Perret posited<br \/>\nthat hotels have long been perceived as a highly specialist investment market,<br \/>\nwhere both time and industry knowledge were necessary to reach a certain level<br \/>\nof returns, often discouraging HNWIs from entering the market. Nonetheless,<br \/>\nthey said, the industry\u2019s strong potential for inflation-hedging,<br \/>\ndiversification and real estate appreciation, as well as the increasing<br \/>\nsophistication of the industry, where dedicated professional operations and<br \/>\nasset management capabilities are present, increasingly convince affluent<br \/>\ninvestors to consider hotels in parallel to other types of direct property<br \/>\ninvestments.<\/p>\n<p>H1 2025 deal data<\/p>\n<p>Spain was the most sought-after market, leading the U.K.,<br \/>\nFrance and Germany, according to co-authors Maxime Gauthier and Sophie Perret,<br \/>\nwith overall deal volume slightly below H1 2024 levels.<\/p>\n<p>An increase of\u00a09%\u00a0in the average number of rooms<br \/>\nper hotel transacted led to a decrease in the average price per room<br \/>\nof\u00a08%\u00a0compared to H1 2024.<\/p>\n<p>Single-asset deals in Europe accounted for a record \u20ac7.1<br \/>\nbillion of H1 2025, 12% higher than 2019 levels in real terms. Notable<br \/>\ntransactions included the sale of the 1,037-room Mare Nostrum Resort\u00a0in<br \/>\nTenerife, acquired for \u20ac430\u00a0million by Spring Hotel Group from Brookfield<br \/>\nAM. It also included the acquisition of the remaining shares of the Four<br \/>\nSeasons Astir Palace Hotel Athens by George Procopiou from AGC Equity Partners.<\/p>\n<p>After having soared in H1 2024, portfolio transaction<br \/>\nactivity contracted in H1 2025, decreasing by 30% to \u20ac3.3 billion. With the<br \/>\nsame number of transactions (24) as in H1 2024, portfolios included on average<br \/>\nfewer hotels (6.1 hotels per portfolio in H1 2025 vs 7.8 in H1 2024) and fewer<br \/>\nrooms (807 vs 973). Notable portfolio transactions included the acquisition of<br \/>\n28 hotels in the Nordics by CapMan Real Estate from Midstar Fastigheter AB\u00a0and<br \/>\na 20% stake acquisition in Firmdale Hotels\u00a0by Swedish businessman Lennart<br \/>\nPerlhagen, both occurring\u00a0in February, and Brookfield AM\u2019s acquisition of<br \/>\nGenerator Hostels from Queensgate for \u20ac776 million in May.<\/p>\n<p>More than half of the total transaction volume occurred in<br \/>\nfour countries: Spain (17%),\u00a0the U.K. (16%), France (12%) and Germany<br \/>\n(11%). London retains the title of most active city in the first semester (\u20ac827<br \/>\nmillion), well ahead of Paris (\u20ac537 million) and Berlin (\u20ac459 million).<\/p>\n","protected":false},"excerpt":{"rendered":"Inflation-hedging, diversification, real estate appreciation and strong asset management convince affluent investors to spend nearly\u20ac1 billion in H1&hellip;\n","protected":false},"author":2,"featured_media":460673,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5174],"tags":[17466,19915,26722,26731,26725,26723,1700,12920,2000,299,5187,26732,18192,26730,26716,388,15909,5642,152269,26729,26720,47051,26717,26724,26728,26726,26727,26718],"class_list":{"0":"post-460672","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-eu","8":"tag-asset-management","9":"tag-brands","10":"tag-c-corps","11":"tag-condo-hotels","12":"tag-data-and-lists","13":"tag-debt-and-equity","14":"tag-economy","15":"tag-emea","16":"tag-eu","17":"tag-europe","18":"tag-european","19":"tag-extended-stay","20":"tag-financing","21":"tag-independents","22":"tag-insights","23":"tag-lifestyle","24":"tag-luxury","25":"tag-management","26":"tag-mergers-and-acquistions","27":"tag-midscale","28":"tag-owners","29":"tag-profile-places","30":"tag-regions","31":"tag-reits","32":"tag-upper-midscale","33":"tag-upper-upscale","34":"tag-upscale","35":"tag-whats-hot-trending"},"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/460672","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=460672"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/460672\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/460673"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=460672"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=460672"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=460672"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}