{"id":461578,"date":"2025-09-29T23:03:11","date_gmt":"2025-09-29T23:03:11","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/461578\/"},"modified":"2025-09-29T23:03:11","modified_gmt":"2025-09-29T23:03:11","slug":"book-on-chinni-krishnan-visionary-behind-the-sachet-revolution-launched","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/461578\/","title":{"rendered":"Book on Chinni Krishnan, visionary behind \u2018The Sachet Revolution\u2019, launched"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/08\/1x1_spacer.png\" alt=\"N. Ram, Director, The Hindu Group Publishing Private Limited, and others at the book launch held in the city on Monday.\u00a0\" title=\"N. Ram, Director, The Hindu Group Publishing Private Limited, and others at the book launch held in the city on Monday.\u00a0\" data-original=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/08\/1x1_spacer.png\" class=\"lead-img\" fetchpriority=\"high\"\/><\/p>\n<p class=\"caption\">\n                    N. Ram, Director, The Hindu Group Publishing Private Limited, and others at the book launch held in the city on Monday.\u00a0<br \/>\n                                          | Photo Credit: JOTHI RAMALINGAM B\n                                      <\/p>\n<p>Entrepreneurship is about using minimum resources and achieving big dreams, C.K. Kumaravel, co-founder, Naturals Salon, said here on Monday.<\/p>\n<p>He was speaking at the launch of the book,\u00a0The One Rupee Indian Startup Engine: Decoding the Sachet Revolution,\u00a0authored by him, along with his brother C.K. Ashok Kumar, Chairman of First World Community.<\/p>\n<p>\u201cResourcefulness is much more than money; this is what we saw in our father [Chinni Krishnan] \u2014 how he tried again and again with minimum resources until the seed for [establishing] Velvette shampoo was sown. There are a lot of little lessons we have picked up from our father,\u201d he added.<\/p>\n<p>The book pays tribute to their father, the visionary Chinni Krishnan, who is known for ushering in \u2018The Sachet Revolution\u2019.<\/p>\n<p>\u2018Rich content\u2019<\/p>\n<p>After releasing the book, N. Ram, Director, The Hindu Group Publishing Private Limited, said this book, which has an interesting and rich content, is a story of an unusually thoughtful and gifted person.<\/p>\n<p>\u201cThere is a democratic aspect that underwrites the whole book; that is what we saw in the statement by Chinni Krishnan: \u2018What a rich man enjoys, the common man should be able to afford too\u2019. \u2018The Sachet Revolution\u2019 \u2014 it has brought about a major change, and Chinni Krishnan, who began it all, will be remembered for a long time to come,\u201d he further said.<\/p>\n<p>C. Sivasankaran, mentor, AIWO, said Chinni Krishnan was a visionary who transformed the way India consumed everyday products.<\/p>\n<p>Affordable care<\/p>\n<p>He pioneered the revolution, making quality personal care affordable to all of India, he said.<\/p>\n<p>K. Pandiarajan, founder of the Ma Foi Group, said there were two facets to Chinni Krishnan; one was innovation, and the other, giving without asking \u2018what\u2019s in it for me\u2019.<\/p>\n<p>Suresh Sambandam, Founder and CEO of Kissflow; R. Balachandar, Executive Director, Junior Kuppanna; Latha Pandiarajan, co-founder, Ma Foi; V.M. Muralidharan, Chairman, Ethiraj College for Women; C.K. Ranganathan, Chairman and Managing Director, CavinKare Private Limited, were among those who spoke.<\/p>\n<p>There was a panel discussion which was moderated by Sujith Kumar, founder of Maatram Foundation.<\/p>\n<p class=\"publish-time-new\"> Published &#8211; September 30, 2025 01:18 am IST<\/p>\n","protected":false},"excerpt":{"rendered":"N. Ram, Director, The Hindu Group Publishing Private Limited, and others at the book launch held in the&hellip;\n","protected":false},"author":2,"featured_media":461579,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3938],"tags":[3444,77,16,15],"class_list":{"0":"post-461578","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-books","8":"tag-books","9":"tag-entertainment","10":"tag-uk","11":"tag-united-kingdom"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/115290086617980789","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/461578","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=461578"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/461578\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/461579"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=461578"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=461578"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=461578"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}