{"id":467996,"date":"2025-10-02T08:30:24","date_gmt":"2025-10-02T08:30:24","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/467996\/"},"modified":"2025-10-02T08:30:24","modified_gmt":"2025-10-02T08:30:24","slug":"joe-wicks-the-protein-industry-is-laughable-thats-why-i-created-my-killer-bar-london-evening-standard","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/467996\/","title":{"rendered":"Joe Wicks: The protein industry is laughable. That&#039;s why I created my Killer bar &#8211; London Evening Standard"},"content":{"rendered":"<ol>\n<li><a href=\"https:\/\/news.google.com\/rss\/articles\/CBMinwFBVV95cUxNRmF0QjJ2QXM1cGpYOHEzSERYSzNoenNLTzRXUXRiTnVxNmR6U2pUZTRDM3ZiNDZ3RlVNRWg3MTdIT080ajg1Y0drS0t6eExqc3dNeV91R1g5a3dPbkFheDk5VkdKSUJPNWdoZ3U5LTVQLUVIMFhkN3NOc1VxaTd4RW9Pek81NmcyZDdBWmR0ZVBWRjNHT3pOTC1URlZXN3M?oc=5\" target=\"_blank\" rel=\"noopener\">Joe Wicks: The protein industry is laughable. That&#8217;s why I created my Killer bar<\/a>&nbsp;&nbsp;London Evening Standard<\/li>\n<li><a href=\"https:\/\/news.google.com\/rss\/articles\/CBMiwAFBVV95cUxNc3RZdUFwTHhIZFNJSUpRTV9jakV5RDJvWU5tcHM0X0tWUWo3bVJ6VnpVbnl0dWRYbUo1bHpTa0xLb3JaS1lla3dSVC1HN1hDQWpLOE1SOEkxbjVqdkM0cTNzWW9tUEJMRHFQeU1RLWRPdkJpbjlwVWt0N2tPbDhKakhjT0syWWh6OTk1NTViVlB4NEtrT1ItOVI1bHg2czlyb1ctQjJ0UjZjdmRkOE9Gczk5eWgzNkZvazhERm8tazM?oc=5\" target=\"_blank\" rel=\"noopener\">Channel 4 follows Joe Wicks as he develops \u201cKILLER\u201d protein bar to expose the truth of ultra-processed food<\/a>&nbsp;&nbsp;Channel 4<\/li>\n<li><a href=\"https:\/\/news.google.com\/rss\/articles\/CBMidEFVX3lxTE8zbV8tYkN3Znh2OGlXbDhxM0VKclM5cEhjeVZIVU05VXNsemVGcGFEUGxsdUZ5bURwcGZidjBBMlZ4S25XRXhYVXBwV2hrRzZMZEl1T1lvamhldjEyUFVXZVZIeGxQN19lY3d1bjUyWnVhWjI3?oc=5\" target=\"_blank\" rel=\"noopener\">Why is fitness coach Joe Wicks selling a protein bar that could be hazardous to your health?<\/a>&nbsp;&nbsp;Radio Times<\/li>\n<li><a href=\"https:\/\/news.google.com\/rss\/articles\/CBMie0FVX3lxTE44SjBaOVpDLTZMTVBkVGZiaElRbjhwcWZ6cHlsVGVrZGhwWjZXWXFxcFJ2akpRSUpLUHpVa3Y1em5TdUhiSWZKWGNVbkdPUEhrZVQ4bUZ2R1ptY29XMEJHeDBhQ1FIRUJCOGxTRU9YaUR5Y0ZIWmowQXlYQQ?oc=5\" target=\"_blank\" rel=\"noopener\">Food for thought &#8211; 30 Sep 2025 &#8211; New! Magazine<\/a>&nbsp;&nbsp;Readly | All magazines &#8211; one magazine app subscription<\/li>\n<li><a href=\"https:\/\/news.google.com\/rss\/articles\/CBMikAFBVV95cUxOekV4ellweGsybThOR1ZQcW40R28ydXY2bnRaU1BPaG4zRU8zMVFtd0tYY21zNUVDWlg3d1FveDl4ZFBvQW1VLTZzVUI0UlFzZFVUaFRLMWRJc3hqTXp6aXFOaTBHcnF0ZnV6QnJDT2RhRVhaWnlHbG9yTHFHeDliczh2djZlX3dxczZ1NE83aHrSAZYBQVVfeXFMTWtvWEo5dWlqdzVFc1pQSS1Ncy1zQlhhT21KNnc5bVM3dFVMX2p2Q3E2SGxwS2NZNmlCM2I1emVaQzNldENjbWQ4WUJWdkZDSm9KLTVySTFkYi1IMWN5dHVhUU1tTXBucEYzNU5GSXdwaHVhaWVOWWVmNDNLbEh0eG50d2Z3MGNid1YwVjhEVWl0b3NHZl9R?oc=5\" target=\"_blank\" rel=\"noopener\">Joe Wicks declares &#8216;we shouldn&#8217;t accept this&#8217; as new series promises to &#8216;expose the truth&#8217;<\/a>&nbsp;&nbsp;Manchester Evening News<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"Joe Wicks: The protein industry is laughable. That&#8217;s why I created my Killer bar&nbsp;&nbsp;London Evening Standard Channel 4&hellip;\n","protected":false},"author":2,"featured_media":467997,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4318],"tags":[105,33152,4434,6661,16,15],"class_list":{"0":"post-467996","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-nutrition","8":"tag-health","9":"tag-joe-wicks","10":"tag-nutrition","11":"tag-protein","12":"tag-uk","13":"tag-united-kingdom"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/115303640271501685","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/467996","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=467996"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/467996\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/467997"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=467996"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=467996"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=467996"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}