The unique partnership was brokered by Paramount International Advertising and WPP Media\u2019s EssenceMediacom. The campaign focuses on emotional storytelling and aims to broaden awareness of Help for Heroes, showcasing the breadth of support it offers to veterans, reservists, their relatives, and civilians who worked under UK command.<\/p>\n
Drachan Forster, VP of UK Sponsorships, Paramount International Advertising said: \u201cWe\u2019re really proud that Help for Heroes selected 5 for their first ever TV sponsorship – a partnership that shows how purposeful storytelling can deliver real brand impact. Great British Stories is rooted in national pride and lived experience, making it a powerful platform for Help for Heroes to share authentic voices. Sponsoring the strand enables the charity to build meaningful visibility and emotional connection at scale, using 5\u2019s national reach to deepen audience understanding and engagement.\u201d<\/p>\n
Rebecca Davies, Head of Marketing & Brand at Help for Heroes, said: \u201cThis partnership is especially meaningful because it has been shaped with veterans themselves. Each ident features men and women who have received support from Help for Heroes. Life after service can bring real difficulties for some veterans and their families. But with the right support, we see them overcome challenges with strength, dignity and determination. This campaign puts their voices and experiences front and centre \u2013 from getting back to family life, to rediscovering confidence and resilience. 5\u2019s Great British Stories gives us the perfect platform to celebrate those everyday victories and the pride we all share in our Armed Forces.\u201d<\/p>\n
\u00a0Charlotte Beech, Partner, Head of Creative Futures at WPP Media\u2019s EssenceMediacom said: \u201cFor a brilliant cause like Help for Heroes, the emotional resonance and broad reach of TV are indispensable.\u00a0 5\u2019s \u2018Great British Stories\u2019 offers an authentic and powerful environment to bring their vital work and the inspiring resilience of the veterans they support to life, ensuring their message reaches a broad and engaged audience. We are incredibly proud to have secured this partnership.”<\/p>\n
Paramount International Advertising recently announced it is handling all creative brand partnership opportunities, including sponsorship, in house \u2014 helping brands get even closer to Paramount\u2019s mountain of premium, globally recognised content across its entire linear and streaming portfolio. This includes free-to-air PSB network 5<\/a>, Paramount+ – one of the UK\u2019s fastest growing SVODs, now with an ad tier, leading\u202fFAST service Pluto TV and globally recognised brands including MTV, Nickelodeon and Comedy Central.<\/p>\n","protected":false},"excerpt":{"rendered":"The unique partnership was brokered by Paramount International Advertising and WPP Media\u2019s EssenceMediacom. The campaign focuses on emotional…\n","protected":false},"author":2,"featured_media":468444,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7708],"tags":[5105,7710,519,448],"class_list":{"0":"post-468443","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-royals","8":"tag-royal","9":"tag-royal-families","10":"tag-royal-family","11":"tag-royals"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/115304646963252505","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/468443","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=468443"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/468443\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/468444"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=468443"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=468443"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=468443"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}