{"id":471319,"date":"2025-10-03T14:47:15","date_gmt":"2025-10-03T14:47:15","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/471319\/"},"modified":"2025-10-03T14:47:15","modified_gmt":"2025-10-03T14:47:15","slug":"migo-pears-european-expansion-exceptional-harvest-quality-belgian-brand-efc","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/471319\/","title":{"rendered":"Migo pears European expansion exceptional harvest quality Belgian brand EFC"},"content":{"rendered":"<p>Variety owner EFC plans to expand its marketing campaign across Europe this autumn, underlining the product\u2019s convenience and flavour<\/p>\n<p class=\"picture\"><img fetchpriority=\"high\" decoding=\"async\" alt=\"Migo pear sampling promotion\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/10\/143681_migopearsamplingpromotion_690053.jpg\"  loading=\"eager\" class=\"lazyloaded\" width=\"3500\" height=\"2336\"\/><\/p>\n<p>The crunch of an apple, with the taste of a pear. That\u2019s one of many unique characteristics that Belgian pear brand Migo will offer consumers this autumn onwards, as variety owner EFC continues to raise awareness of the product in across Europe.<\/p>\n<p>Recent sunshine and warm temperatures have reportedly resulted in a bigger and \u201cexceptional quality\u201d harvest this season, which gives the group more chance to market Migo\u2019s crispness, refreshingly sweet flavour, and attractive green appearance.<\/p>\n<p>Migo pears are sold as an ideal, healthy snack on the go, at work, or at home \u2013 hence the use of marketing messages like: \u201cGood for the office: doesn\u2019t drip on the keyboard\u201d which highlight their convenience and taste.<\/p>\n<p>In several German cities, consumers will be invited to sample the fruit at supermarket entrances. And in other key markets, the focus will be on sales-driven activities and point-of-sale communications to support retail sales and encourage shoppers to discover the brand.<\/p>\n<p>\u201cWith this integrated approach, Migo ensures visibility and consumer experience right at the moment of purchase,\u201d the group said.<\/p>\n","protected":false},"excerpt":{"rendered":"Variety owner EFC plans to expand its marketing campaign across Europe this autumn, underlining the product\u2019s convenience and&hellip;\n","protected":false},"author":2,"featured_media":471320,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5174],"tags":[2000,299,5187],"class_list":{"0":"post-471319","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-eu","8":"tag-eu","9":"tag-europe","10":"tag-european"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/115310785183215738","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/471319","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=471319"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/471319\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/471320"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=471319"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=471319"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=471319"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}