![\"The](\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/04\/1745530687_99_favicon-surf.png\")
<\/p>\n <\/p>\n
Apple released a new commercial this month<\/strong>\u00a0in which a bodysurfer is rescued in the open ocean thanks to an SOS feature on the company\u2019s smartwatch.\u00a0<\/strong>It\u2019s a true story, retelling how an Australian bodysurfer found himself sucked out to sea and used the feature out of desperation.<\/p>\n \u201cI\u2019m in very rough seas,\u201d Rick Shearman tells a police emergency dispatcher. \u201cI was bodysurfing but I got sucked right out to sea in Byron Bay. The swell is so big, I\u2019m cramping up. I\u2019m swimming. I\u2019m too tired.\u201d<\/p>\n Speaking to <\/a>9 News Australia,\u00a0Shearman recalled he\u2019d only been out about 15 minutes when he noticed the swell was picking up and he found himself further and further away from shore. He assumed he\u2019d be swimming for at least an hour and was surprised to find that his emergency call actually went through. Shearman ended up only having to wait about 20 minutes, he estimates, instead of the hour he was dreading. Emergency response stayed on the call with him while waiting for rescuers to arrive with a helicopter and a winch. They scooped him up a little more than 1.5 kilometers out to sea, and just like that, Apple <\/a>had some PR it couldn\u2019t pass up.<\/p>\n \u201cTo Apple\u2019s credit, they were insistent on the story remaining true to my story,\u201d he says.<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"Apple released a new commercial this month\u00a0in which a bodysurfer is rescued in the open ocean thanks to…\n","protected":false},"author":2,"featured_media":47646,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3160],"tags":[26007,1662,26008,1685,53,16,15],"class_list":{"0":"post-47645","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-gadgets","8":"tag-2012-mavericks-invitational","9":"tag-apple","10":"tag-apple-smartwatch","11":"tag-gadgets","12":"tag-technology","13":"tag-uk","14":"tag-united-kingdom"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/114395106969799493","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/47645","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=47645"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/47645\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/47646"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=47645"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=47645"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=47645"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}