{"id":477584,"date":"2025-10-06T06:46:24","date_gmt":"2025-10-06T06:46:24","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/477584\/"},"modified":"2025-10-06T06:46:24","modified_gmt":"2025-10-06T06:46:24","slug":"theres-a-reason-tourists-are-flocking-here-us-brits-need-to-get-on-board","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/477584\/","title":{"rendered":"There\u2019s a reason tourists are flocking here \u2013 us Brits need to get on board"},"content":{"rendered":"<p>In a Liverpool shopping centre, there\u2019s an upside-down house \u2013 a two-storey house that looks like it fell out of a Pixar film, but upside down. Its website promises that it is \u201cdesigned to amuse and challenge visitors\u2019 perceptions of space and gravity, leaving customers questioning their judgement\u201d. After paying \u00a37 to take some photos where it looks like you\u2019re in a house (but upside down), you can at least expect that last promise to be fulfilled.<\/p>\n<p>Recently, I got stuck behind some tourists meandering towards it. It was a Saturday morning, early in the school holidays, and it was busy. I\u2019m not sure what it was that gave these four Americans away \u2013 the clompy tennis shoes and polo shirt tucked into belted shorts invited a wild stab<strong> <\/strong>\u2013 but it was obvious they were new in town, fresh from the cruise ship buffet and ready to noodle around to their hearts\u2019 content. They stopped to look at the upside-down house.<\/p>\n<p>\u201cSome kinda\u2026 upside-down house,\u201d one of them said in a Southern croak.<\/p>\n<p>\u201cHow cuuuute,\u201d said another.<\/p>\n<p>I wanted to turn them 180 degrees and point them back at their liner. It\u2019s not cute. It\u2019s a load of old guff. We\u2019ve got genuinely good stuff in Liverpool, stuff that\u2019s not upside down. Don\u2019t fancy that? Off to Madeira with you.<\/p>\n<p>They were not the only day trippers in town though. Nearby, a queue of about 30 people deep had formed to take pictures in front of the massive letters spelling LIVERPOOL. The Albert Docks were heaving, the Beatles\u2019 statue at Pier Head even more so. A small clique of international high-fashion types organised a photoshoot with the Three Graces as a backdrop.<\/p>\n<p>This summer, <a class=\"post_in-line_link\" href=\"https:\/\/inews.co.uk\/opinion\/got-back-france-heat-making-holidays-europe-impossible-3786323?ico=in-line_link\" target=\"_blank\" rel=\"noopener\">tourists are everywhere<\/a>, especially at home in London. Even near me in Turnpike Lane \u2013 which I don\u2019t think Lonely Planet has ever pitched as a must-see destination \u2013 you\u2019ll often see families with massive suitcases fiddling with Airbnb lockboxes. It\u2019s easy to mock them: their gigantic backpacks, chest-straps trussed up tight, worn while standing just inside the door of a rapidly filling Tube carriage; their guileless staring at town centre maps; their general air of bafflement. It\u2019s easy to resent them, too. They look daft, and they get in the way, and if you try to get round them, they panic and get even more in the way.<\/p>\n<p>This tourist deluge isn\u2019t just a feeling \u2013 the stats back it up. Last year saw 41.2 million visits to the UK, the most ever recorded, and together those tourists spent a record \u00a331.5bn while they were here. And according to <a href=\"https:\/\/www.visitbritain.org\/research-insights\/inbound-tourism-forecast\" target=\"_blank\" rel=\"noopener\">Visit Britain\u2019s forecasts<\/a>, this summer will be another record-breaker: 43.4 million visits, and \u00a333.7bn spent. Even more remarkably, <a href=\"https:\/\/www.unwto.org\/tourism-data\/un-tourism-tourism-dashboard\" target=\"_blank\" rel=\"noopener\">the UN\u2019s data<\/a> says we\u2019ve overtaken France and Italy for international tourism receipts. <a href=\"https:\/\/www.thetimes.com\/business-money\/economics\/article\/tourist-spending-in-uk-subdued-by-inflation-and-strong-pound-tx88wvmsq\" target=\"_blank\" rel=\"noopener\">Other reports<\/a> are more doomy, generally en route to a call for various levy and tax cuts. Yet our tourism sector is, however you slice it, a huge win.<\/p>\n<p>It\u2019s also very much at odds with how we feel about ourselves right now. We\u2019ve never been more popular with the rest of the world. Yet the idea that<a class=\"post_in-line_link\" href=\"https:\/\/inews.co.uk\/opinion\/ignore-the-narratives-ive-never-been-prouder-to-be-british-3868644?ico=in-line_link\" target=\"_blank\" rel=\"noopener\"> the UK is finished as a serious country<\/a><strong> <\/strong>has taken root in right-wing circles.<\/p>\n<p>The catastrophising and miserablism is widespread. But it\u2019s not the whole truth. Could things be better? Yes. Could they be worse? Oh boy, could they ever. Britain\u2019s tourism boom is proof of that. <\/p>\n<p>Flip through guide books from the 1980s and 1990s and you get a pretty tweedy picture of Britain. If you\u2019ve time, dig out the <a href=\"https:\/\/archive.org\/details\/explorebritain100000unse\/page\/64\/mode\/2up\" target=\"_blank\" rel=\"noopener\">1986 edition of Explore Britain: 1001 Places to Visit<\/a> to get a sense of what we used to present to the world. It\u2019s page after page of unutterable tedium. I don\u2019t want to slag off the Rutland County Museum in Oakham, for instance, but the prospect of a \u201cfascinating collection of Rutland bygones including trade tools, farm wagons and agricultural implements\u201d isn\u2019t going to get many people on a plane at JFK.<\/p>\n<p>But tourism has changed, and it turns out the UK is incredibly well suited to the vibes-based experience visitors want. From the Isle of Skye to Durdle Door, from Northern Ireland\u2019s Wild Atlantic Way to Northumberland\u2019s castle-studded coast, we\u2019re very Instagrammable and pretty easy to get around. And most importantly, in the past 30 years we\u2019ve learned to turn our history and pop culture into something the world wanted to buy.<\/p>\n<p>We don\u2019t sell cotton and ships these days; we sell Harry Potter and Bridgerton and the Premier League. And we\u2019re going bigger: Universal Studios Great Britain is slated to open in Bedfordshire in 2031, with James Bond, Paddington and Lord of the Rings as possible tentpoles. As the workshop of the world closed, the gift shop of the world opened.<\/p>\n<p>We do big events well, too: in 2019, 18 per cent of all visits to the north-west included a trip to watch football, mostly at Old Trafford and Anfield; and huge gigs like Oasis, Blackpink and Dua Lipa this summer, or Taylor Swift last year, draw in people from all over the world.<\/p>\n<p>Our food is good. Our cities are walkable. Our pop culture is legendary. Our landscapes are beautiful. Our climate is (for the time being) basically fine,  heatwaves excepted. It\u2019s expensive, but people still want to spend their hard-earned hols in Britain.<\/p>\n<p>Yet for some reason, there\u2019s still some reticence to accept this is something we do well, and a squeamishness about consciously trying to take tourists\u2019 money. <\/p>\n<p>But this is who we are now. The UK is prime tourist real estate. If it feels slightly galling to think of our home as a theme park for well-to-do retirees to shuffle round, think of it another way: people from all over the world spend years of savings and travel thousands of miles to get a brief glimpse of what we have here. It\u2019s not demeaning \u2013 it\u2019s a huge compliment.<\/p>\n<p>We\u2019ve managed to show off the best bits of our national life to the world \u2013 music, art, history, nature, sport \u2013 and we\u2019ve done it without making any of them demonstrably worse.<\/p>\n<p>If tourists turn up expecting to walk onto the set of My Oxford Year, they\u2019ll probably be disappointed. But there is more to Britain than grousing about bin collections, arguments about mansion taxes, and a vague sense that things were better back in the day. It\u2019s not perfect. But it\u2019s all ours. And we could all stand to see ourselves like tourists do, from time to time.<\/p>\n","protected":false},"excerpt":{"rendered":"In a Liverpool shopping centre, there\u2019s an upside-down house \u2013 a two-storey house that looks like it fell&hellip;\n","protected":false},"author":2,"featured_media":477585,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5018,3,4],"tags":[748,393,4884,1144,712,5006,16,15,1764],"class_list":{"0":"post-477584","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-britain","8":"category-uk","9":"category-united-kingdom","10":"tag-britain","11":"tag-england","12":"tag-great-britain","13":"tag-northern-ireland","14":"tag-scotland","15":"tag-tourism","16":"tag-uk","17":"tag-united-kingdom","18":"tag-wales"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/115325880524075783","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/477584","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=477584"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/477584\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/477585"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=477584"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=477584"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=477584"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}