{"id":482639,"date":"2025-10-08T09:55:11","date_gmt":"2025-10-08T09:55:11","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/482639\/"},"modified":"2025-10-08T09:55:11","modified_gmt":"2025-10-08T09:55:11","slug":"ds-smith-creates-impactful-display-for-carlsbergs-1664-blanc-launch-in-germany","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/482639\/","title":{"rendered":"DS Smith creates impactful display for Carlsberg\u2019s 1664 Blanc launch in Germany"},"content":{"rendered":"<p>DS Smith has worked with the Carlsberg Group to develop a recyclable display solution as a part of the launch of Carlberg`s premium beer brand, Kronenbourg 1664 Blanc in Germany.<\/p>\n<p>The fibre-based corrugated cardboard point-of-sale (POS) display features a contour-cut bottle silhouette, refined offset printing with varnish finishing, and a printed inner cover that enhances the premium look and feel of the brand.<\/p>\n<p>DS Smith said the use of coated kraft liner paper \u2018ensures durability\u2019 and reduces the need for plastic or composite materials.<\/p>\n<p>\u201cThe launch of 1664 BLANC in Germany was a key milestone for us, and DS Smith\u2019s display played a crucial role in bringing the brand to life at the point of sale,\u201d said Franz Engelhardt, channel marketing manager 1664 Blanc, from Carlsberg Group, Germany. \u201cIts premium look and eye-catching appearance, combined with sustainable materials, helped us create a memorable first impression and a successful market entry.\u201d<\/p>\n<p>Ronny Paassen, strategic account manager, DS Smith, said: \u201cThis project with Carlsberg is a great example of how sustainable design and material innovation can deliver both performance and environmental responsibility.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"DS Smith has worked with the Carlsberg Group to develop a recyclable display solution as a part of&hellip;\n","protected":false},"author":2,"featured_media":482640,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5310],"tags":[160059,160060,160061,160062,2000,299,1824,53308],"class_list":{"0":"post-482639","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-germany","8":"tag-carlsberg","9":"tag-corrugated","10":"tag-display-packaging","11":"tag-ds-smith","12":"tag-eu","13":"tag-europe","14":"tag-germany","15":"tag-pos"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/115337948301500578","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/482639","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=482639"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/482639\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/482640"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=482639"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=482639"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=482639"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}