![\"Shein\u00a0had](\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/10\/cc9bc30f31d33cf98ff55776db40d9dca5ae41727423d68297d7151598821a6b\")
<\/a><\/p>\n\u201cShein\u2019s arrival goes against our convictions,\u201d former French environmental transition minister Christophe Bechu told AFP.<\/p>\n
\u2018Honouring\u2019 the fashion capital<\/p>\n
Shein has spun its entry into physical retail in France as a homage to the country and its central place in fashion.<\/p>\n
\u201cBy choosing France as the place to trial physical retail, we are honouring its position as a key fashion capital and embracing its spirit of creativity and excellence,\u201d said Donald Tang, Shein\u2019s executive chairman.<\/p>\n
\u201cIt is fitting that this journey starts in Paris, at BHV \u2013 the birthplace of modern retail,\u201d he added.<\/p>\n
The company also plans to open shops at Galeries Lafayette department stores in the cities of Dijon, Reims, Grenoble, Angers and Limoges.<\/p>\n
BHV Marais and the five Galeries Lafayette locations are operated by retail property group Societe des Grands Magasins (SGM).<\/p>\n
SGM is seeking to buy the BHV Marais building from Galeries Lafayette, but the state-owned bank it hoped would help finance the purchase decided to pull out over the Shein partnership.<\/p>\n
\u201cThe Bank of Territories learned about this partnership through the press, without any prior notification, resulting in a breakdown of trust between the two parties,\u201d it said in a statement.<\/p>\n
SGM denounced \u201cpolitical pressure\u201d behind the move but insisted it could still carry out its purchase of the building.<\/p>\n
Galeries Lafayette also voiced its opposition to Shein boutiques opening in the five locations bearing its name, although it no longer operates those locations.<\/p>\n
\u201cGaleries Lafayette expresses its profound disagreement with this decision in light of the positioning and practices of this ultra-fast-fashion brand that are in contradiction to its own offering and values,\u201d it said in a statement following the announcement.<\/p>\n
Exodus<\/p>\n
SGM already had a number of luxury brands quit BHV Marais over payment delays prior to Shein\u2019s arrival.<\/p>\n
SGM said the multi-million-euro payment delays are temporary, blaming the rollout of a new automated accounting system, and denied any cash flow problems, noting BHV returned to profitability in 2024.<\/p>\n
Still, the effects are visible in empty shelves and sparse aisles at BHV, which directly employs 750 people, particularly in DIY and stationery departments.<\/p>\n
French underwear firm Slip Francais said it had to launch legal proceedings against SGM over the delays in transferring revenues from sales made at BHV.<\/p>\n
\u201cIt\u2019s a partner in which we no longer have confidence,\u201d Slip Francais founder Guillaume Gibault told AFP.<\/p>\n
The Shein deal \u201conly confirmed that we had taken the right decision\u201d to leave BHV Marais, he added. AFP<\/p>\n","protected":false},"excerpt":{"rendered":"Anger has mounted after Shein announced plans to open its first permanent store at BHV Marais [PARIS] Singapore-based…\n","protected":false},"author":2,"featured_media":485722,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5309],"tags":[2000,299,36],"class_list":{"0":"post-485721","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-france","8":"tag-eu","9":"tag-europe","10":"tag-france"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/115344408929097151","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/485721","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=485721"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/485721\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/485722"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=485721"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=485721"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=485721"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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