{"id":489172,"date":"2025-10-10T20:06:15","date_gmt":"2025-10-10T20:06:15","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/489172\/"},"modified":"2025-10-10T20:06:15","modified_gmt":"2025-10-10T20:06:15","slug":"toms-names-former-crocs-veteran-new-ceo","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/489172\/","title":{"rendered":"Toms names former Crocs veteran new CEO"},"content":{"rendered":"<p>\n                                    <b>Published<\/b><br \/>\n                                    <\/p>\n<p>                                        October 10, 2025<\/p>\n<p class=\"article-content col-md-8 offset-md-1\">\n                                Social impact footwear brand Toms has announced the appointment of\u00a0Jessica Alsing as its new chief executive officer, effective October 8.<\/p>\n<p><img decoding=\"async\" class=\"news-image\" style=\"width:100%;max-width:620px;\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/10\/f020.jpeg\" alt=\"Jessica Alsing\" loading=\"lazy\"\/>Jessica Alsing &#8211; Toms<\/p>\n<p class=\"col-md-8 offset-md-1 article-content--texte\">Alsing has been consulting with the Los Angeles-based company in recent months, and brings to her new role as CEO expertise across<br \/>footwear, digital marketing, and global brand building.<\/p>\n<p>She will be charged with\u00a0guiding Toms through its next phase of growth and reinforcing its position as a footwear leader, according to a press release.<\/p>\n<p class=\"col-md-8 offset-md-1 article-content--texte\">\u201cIn 2026, Toms celebrates twenty years since its now<br \/>iconic alpargatas first became a sensation,&#8221;\u00a0\u200bsaid Alsing.<\/p>\n<p>&#8220;With nostalgia trending and slip-ons being so popular today, I<br \/>believe there\u2019s never been a better time to reintroduce our signature alpargatas and deepen our leadership in espadrilles building off the Toms essence of endless summer.\u201d<\/p>\n<p>Prior to Toms, the Alsing spent nearly a decade at fellow U.S. footwear giant <a class=\"fnwAddLinks\" href=\"https:\/\/uk.fashionnetwork.com\/tags-crocs\" title=\"Crocs\" target=\"_blank\" rel=\"noopener\">Crocs<\/a> Inc.,\u00a0where she served as vice president of international digital commerce.\u00a0<\/p>\n<p>Most recently, she served as chief digital officer at Grendene <a class=\"fnwAddLinks\" href=\"https:\/\/uk.fashionnetwork.com\/tags-global-brands\" title=\"Global Brands\" target=\"_blank\" rel=\"noopener\">Global Brands<\/a>, owner of Melissa Shoes, <a class=\"fnwAddLinks\" href=\"https:\/\/uk.fashionnetwork.com\/tags-ipanema\" title=\"Ipanema\" target=\"_blank\" rel=\"noopener\">Ipanema<\/a>, and Rider brands.<\/p>\n<p>\u201cToms is an iconic brand that has inspired millions and set the standard for purpose in business,\u201d said Thomas Brady, board member, Toms.<\/p>\n<p>\u201cWith Jessica\u2019s extensive experience leading globally relevant footwear<br \/>companies and her proven ability to drive both growth and impact, we\u2019re confident she is the right leader to propel Toms into its next generation.\u201d<\/p>\n<p>Founded in 2006, Toms has given more than $200M in the form of shoe donations and monetary grants to nonprofits across the globe.\u00a0Today, every purchase helps support children\u2019s education, health and well- being.\n                            <\/p>\n<p>\n                                Copyright \u00a9 2025 FashionNetwork.com All rights reserved.\n                            <\/p>\n","protected":false},"excerpt":{"rendered":"Published October 10, 2025 Social impact footwear brand Toms has announced the appointment of\u00a0Jessica Alsing as its new&hellip;\n","protected":false},"author":2,"featured_media":489173,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,4],"tags":[952,748,119708,393,2584,161491,4884,161492,15909,5775,1144,15910,712,161490,16,15,1764],"class_list":{"0":"post-489172","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-uk","8":"category-united-kingdom","9":"tag-beauty","10":"tag-britain","11":"tag-crocs","12":"tag-england","13":"tag-fashion","14":"tag-global-brands","15":"tag-great-britain","16":"tag-ipanema","17":"tag-luxury","18":"tag-network","19":"tag-northern-ireland","20":"tag-professionals","21":"tag-scotland","22":"tag-toms","23":"tag-uk","24":"tag-united-kingdom","25":"tag-wales"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/115351675869254322","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/489172","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=489172"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/489172\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/489173"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=489172"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=489172"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=489172"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}