{"id":496192,"date":"2025-10-13T13:11:13","date_gmt":"2025-10-13T13:11:13","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/496192\/"},"modified":"2025-10-13T13:11:13","modified_gmt":"2025-10-13T13:11:13","slug":"parrot-analytics-icex-reveal-spanish-content-dominance","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/496192\/","title":{"rendered":"Parrot Analytics, ICEX Reveal Spanish Content Dominance"},"content":{"rendered":"

\n\tSpain has figured out how to turn its creative talent into serious global business. In a joint presentation at Mipcom<\/a>, leading entertainment research company Parrot Analytics<\/a> and Spanish Trade & Investment entity ICEX<\/a>, revealed new data that shows the Southern European country as one of the most efficient and reliable sources of hit content in the world.<\/p>\n

\n\tSpurred by generous federal and regional incentives, production has boomed in Spain, with more shows increasing in terms of both quality and volume. The Spanish government\u2019s active investment in the TV and film industry has bolstered local creators and also attracted foreign productions to shoot in Spain. A growing number of Latin American producers are also setting up outposts in Madrid in a bid to tap the country\u2019s incentives, cach\u00e9 and co-production treaties with a number of countries.<\/p>\n

\n\tSpain even opened a support office in Singapore to boost their presence in Asia where demand is up 63% from last year, accring to a report to be revealed at the annual confab in Cannes. The surge in Asia includes standout gains in Singapore (+127%), China (+75%) and India (+61%).<\/p>\n

\n\t\u201cStreamers need reliable bets,\u201d said Jaime Otero<\/a>, VP Partnerships, Parrot Analytics. \u201cSpain\u2019s 26.1% hit-rate \u2013 highest in Europe and Latin America, second only to Korea \u2013 combined with +63% Asia demand and clear subscriber impact across all major streaming services, shows a slate that is both broad and bankable. This level of insight-re-risks investment, increases financial upside and separates the leaders from the rest.\u201d<\/p>\n

\n\t\u201cThis data is the definitive proof that our strategic investment in the audiovisual sector is delivering a remarkable return for Spain,\u201d said Luis Mayoral Gabald\u00f3n, director for creative industries at ICEX. <\/p>\n

\n\t\u201cA world-class hit-rate isn\u2019t an accident; it reflects a deliberate national focus on excellence and innovation. A few years ago, we proved that our productions could scale and travel beyond our local market; we are now demonstrating a connection of our content across audiences, platforms, territories and genres that our global partners can bank on.\u201d<\/p>\n

\n\tOtero pointed out that the Spanish audiovisual industry no longer relies on a few tentpole hits as some years ago but offers a broader diversity of content that performs well across all platforms and regions. Last year, J.A. Bayona\u2019s Oscar-nominated \u201cSociety of the Snow,\u201d Netflix<\/a> series hit \u201cMoney Heist\u201d and Prime Video<\/a>\u2019s \u201cRed Queen\u201d turbocharged the success of Spanish content globally.<\/p>\n

\t\t\t\t\t\t\"\"<\/p>\n

\t\t\t\t\tJaime Otero, VP Partnerships, Parrot Analytics<\/p>\n

\n\t\u201cThe share of Spanish titles accounting for 80% of Spain\u2019s global streaming revenue, has nearly doubled since 2020 (from 7.0% to 13.5% in H1 2025),\u201d per the report.<\/p>\n

\n\tDetails unveiled at Mipcom on Oct. 13, included the following:<\/p>\n