{"id":496975,"date":"2025-10-13T20:03:16","date_gmt":"2025-10-13T20:03:16","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/496975\/"},"modified":"2025-10-13T20:03:16","modified_gmt":"2025-10-13T20:03:16","slug":"chip-shop-boss-builds-ai-service-that-so-good-it-batters-away-fishy-phone-orders","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/496975\/","title":{"rendered":"Chip shop boss builds AI service that so good it batters away fishy phone orders"},"content":{"rendered":"

Brad-Lee Navruz, manager of The Nippy Chippy in Stonehouse, Gloucestershire, created the technology which is now operating across the countryPhil Norris<\/strong><\/a> Editor, Gloucestershire Live and SWNSFilipaGaspar (Filipa Gaspar)<\/strong><\/p>\n

16:15, 13 Oct 2025<\/p>\n

\"Brad-LeeBrad-Lee Navruz, manager at The Nippy Chippy in Stonehouse, Stroud<\/p>\n

A manager of a Gloucestershire chippy has developed an AI answering service that not only takes phone orders but also cracks jokes.<\/p>\n

Brad-Lee Navruz, who runs The Nippy Chippy<\/a> in Stonehouse, Stroud, is the brains behind the technology which is now being used nationwide.<\/p>\n

With the cost of fish and living expenses on the rise, he decided to create the AI tool.<\/p>\n

The AI assistant, named Sophie, has been programmed to answer a variety of common queries, confirm orders, and even share a joke or two.<\/p>\n

Brad explained that Sophie also saves time by responding to frequently asked questions, such as what type of oil they use, their food recommendations, and their opening hours.<\/p>\n

He said: “It gets weird questions from customers asking if she has a body or if she is a robot in a room taking orders.<\/p>\n

“There has been some strange ones asking if they could have a piece of poo with their chips.<\/p>\n

“Clients are pushing it to its limit and see what it can do.<\/p>\n

“But it will just politely carry on and take the order.<\/p>\n

“People ask her for jokes and she will laugh and reply with a joke based on the takeaway in question.”<\/p>\n

“People ask her for jokes and she will laugh and reply with a joke based on the takeaway in question.”<\/p>\n

\"AA new AI assistant is helping at The Nippy Chippy<\/p>\n

The AI system, known as ServeMate, has been in development for over a year and a half and is now operating in 100 different takeaways from Scotland to Devon.<\/p>\n

The AI assistant, named Sophie, has been programmed to handle a broad spectrum of typical customer enquiries, verify order information, confirm delivery addresses, and even conduct price checks before completing a purchase.<\/p>\n

The concept developed by Brad represents the first and only enterprise in the UK to implement such technology.<\/p>\n

He explained: “She [Sophie] takes every order at any time and she can take orders up to detail. Anything staff can do but more streamlined.<\/p>\n

“It’s just like a member of staff. If you ask her what to do she will do it.”<\/p>\n

\"TheThe AI assistant is proving a huge help for Brad-Lee(Image: Emma Trimble \/ SWNS)<\/p>\n

Brad noted that businesses often overlook how frustrated customers become when their local establishments fail to answer calls and repeatedly place them on hold whilst attempting to place telephone orders.<\/p>\n

He said the AI technology has enhanced operations “so much”.<\/p>\n

He added: “Every customer felt like they were rushed on the phone whenever they called.<\/p>\n

“I have taken thousands of calls on my time while making orders – it was chaos because it is a fast paced business.”<\/p>\n

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