The company has joined the ranks of other well-known companies, including Cracker Barrel<\/a>, MSNBC<\/a> and HBO Max<\/a> which have unveiled revamped logos<\/a> or imagery in the last year.<\/p>\n Representatives for Apple TV did not immediately respond to USA TODAY\u2019s inquiry about what inspired the decision or whether it would in any way affect current Apple TV subscribers.<\/p>\n The Apple TV+ logo is the backdrop for red carpet arrivals of “The Last Days of Ptolemy Grey” premiere on March 7, 2022.<\/p>\n Will the name change affect current Apple TV+ subscribers?<\/p>\n While it\u2019s not immediately clear what will come of the rebrand, it\u2019s unlikely (but possible) that current Apple TV subscribers will be affected by the change.<\/p>\n When HBO Max rebranded as Max for the first time, users had to download a new app. The second time, the company promised users the app would change all on its own.<\/a><\/p>\n Any price change?<\/p>\n Apple TV+, known for hit series like “Severance,” “Ted Lasso,” and “The Morning Show,” raised its monthly subscription<\/a> price by $3 starting August 21.<\/p>\n New U.S. subscribers are now paying $12.99 per month, up from $9.99, for the streaming service,\u00a0according to a statement from Apple<\/a>. For now, the annual\u00a0subscription\u00a0price will remain at $99.<\/p>\n Contributing: Kelly Lawler, USA TODAY <\/p>\n![\"The](\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/10\/4db5a9e9d33146c40a32b63e463fdac0.jpeg\"\/)
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