{"id":502615,"date":"2025-10-15T22:44:15","date_gmt":"2025-10-15T22:44:15","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/502615\/"},"modified":"2025-10-15T22:44:15","modified_gmt":"2025-10-15T22:44:15","slug":"u-s-and-spain-look-to-live-tourism-to-drive-travel-in-2026","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/502615\/","title":{"rendered":"U.S. and Spain Look to Live Tourism to Drive Travel in 2026"},"content":{"rendered":"<p>International travel to the U.S. and Spain are trending in different directions this year, with Spain seeing a record-high 66.8 million international tourists in the first eight months of the year while the U.S. inbound travel this year is expected to fall for the first time since 2020.<\/p>\n<p>One major trend the destinations do have in common: Both Brand USA and the Spanish Tourism Institute are going all-in on live tourism, with events like Bad Bunny concerts in Spain and the FIFA World Cup in the U.S. expected to drive visitors in 2026.\u00a0<\/p>\n<p>\u201cThese cultural forces are so big, and they&#8217;re going to continue to be big,\u201d Fred Dixon, president and CEO of Brand USA, said at the Skift Transatlantic Summit.<\/p>\n<p>How the U.S. Is Staying Competitive<\/p>\n<p>The U.S. Travel Association projects roughly 68 million international visitors to the U.S. this year, down from 72.4 million in 2024.\u00a0<\/p>\n<p>Despite the sl<\/p>\n","protected":false},"excerpt":{"rendered":"International travel to the U.S. and Spain are trending in different directions this year, with Spain seeing a&hellip;\n","protected":false},"author":2,"featured_media":502616,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5312],"tags":[57967,2000,299,104,164717],"class_list":{"0":"post-502615","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-spain","8":"tag-brand-usa","9":"tag-eu","10":"tag-europe","11":"tag-spain","12":"tag-tas2025"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/115380608411211199","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/502615","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=502615"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/502615\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/502616"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=502615"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=502615"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=502615"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}