![\"\"](\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/10\/652f.jpg\")
Reuters<\/p>\n\n By<\/b>
\n
Reuters\n <\/p>\n
\n Published<\/b>
\n <\/p>\n
October 15, 2025<\/p>\n
\n Walmart said on Tuesday it was partnering with OpenAI to enable customers and Sam’s Club members to shop directly within ChatGPT, using the AI chatbot’s Instant Checkout feature.<\/p>\n
Reuters<\/p>\n
Shares of the company rose 5% to $107.21 at market close following the announcement.<\/p>\n
The world’s largest retailer is expanding its use of artificial intelligence as companies across sectors adopt the technology to simplify tasks and cut costs.<\/p>\n
Walmart has announced AI tools, including generative AI-powered ‘Sparky,’ which is available on its app to assist customers with product suggestions or summarizing product reviews, among other options.<\/p>\n
The company’s growing investment in AI is also aimed at closing the gap with online behemoth Amazon<\/a>, which had a head start with its chatbot, Rufus, a Gen AI-powered shopping assistant that answers various shopping queries.<\/p>\n Walmart’s tie-up with the ChatGPT-maker follows a\u00a0similar partnership OpenAI announced last month\u00a0with Etsy<\/a> and Shopify<\/a>.<\/p>\n About 15% of total referral traffic for Walmart in September was from ChatGPT, up from 9.5% in August, data from SimilarWeb showed.<\/p>\n However, referrals are only a minor source of traffic and ChatGPT referrals accounted for less than 1% of total web traffic for Walmart, the research firm said.\n <\/p>\n \n \u00a9 Thomson Reuters 2025 All rights reserved.\n <\/p>\n","protected":false},"excerpt":{"rendered":"By Reuters Published October 15, 2025 Walmart said on Tuesday it was partnering with OpenAI to enable customers…\n","protected":false},"author":2,"featured_media":502808,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,4],"tags":[324,952,748,393,84713,2584,4884,15909,5775,1144,15910,712,46818,16,15,164792,1764],"class_list":{"0":"post-502807","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-uk","8":"category-united-kingdom","9":"tag-amazon","10":"tag-beauty","11":"tag-britain","12":"tag-england","13":"tag-etsy","14":"tag-fashion","15":"tag-great-britain","16":"tag-luxury","17":"tag-network","18":"tag-northern-ireland","19":"tag-professionals","20":"tag-scotland","21":"tag-shopify","22":"tag-uk","23":"tag-united-kingdom","24":"tag-wal-mart","25":"tag-wales"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/115381033103510270","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/502807","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=502807"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/502807\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/502808"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=502807"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=502807"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=502807"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}