When Big Brother contestant Jenny Baird told friends and colleagues she was heading to Australia \u201cfor a while,\u201d nobody guessed what she was really up to.\u00a0<\/p>\n
Just two days before entering the Big Brother UK house, the popular Derry-born TikTok star secretly filmed a full-blown rap video \u2014 complete with gold tracksuit, bling, and attitude \u2014 for City Competitions, a newly launched online raffle site.\u00a0<\/p>\n
Jenny had been working with the company on content for their upcoming launch campaign \u2014 but it wasn\u2019t until she appeared on national TV that the team realised where she had really gone.\u00a0<\/p>\n
City Competitions spokesman Keith Deehan said: \u201cJenny totally fooled us \u2014 she told everyone she was heading to Australia and didn\u2019t know when she\u2019d be back! So you can imagine our surprise when we got a call that Friday night saying she was on Big Brother. We were gobsmacked! But we couldn\u2019t be happier for her, and with how the song and video turned out. She absolutely nailed it. She\u2019s so natural and confident.\u201d\u00a0<\/p>\n
In the video, titled \u201cGet Your Tickets Now,\u201d Jenny goes full rap-star mode, travelling across Northern Ireland on a mission to spread good luck and good fortune \u2014 revealing a side of her personality that Big Brother viewers might not have expected.\u00a0<\/p>\n
Director Ciaran Murray, best known for his work with Pure Derry & The Ulster Fry, praised Jenny\u2019s performance: \u201cShe\u2019s got fantastic comedy instincts. I was really impressed with her. The suggestions she made throughout production were first class. We had already planned this massive production on the strength of Jenny\u2019s TikTok content, so for her to suddenly be on the biggest TV show around is a crazy turn of events. But she totally deserves it.\u201d\u00a0<\/p>\n
Jenny even recorded a short personal video to apologise to her colleagues for \u201clying to them,\u201d which City Competitions only discovered about after being contacted by Jenny\u2019s mother, Breege Gormley.<\/p>\n
\u201cJenny couldn\u2019t tell anyone she was going into the Big Brother house obviously, so she was telling people she was going to Australia with her boyfriend.\u201d explained Breege.\u00a0<\/p>\n
\u201cShe felt so bad about it she made a video apologising that she had to keep it a secret. The whole team has been so supportive though. Billboards, posters, I can\u2019t thank them enough for their support.\u201d\u00a0<\/p>\n
As part of its nationwide launch, City Competitions unveiled giant billboards in Derry and Belfast, featuring Jenny in her signature red dress alongside the message: \u201cSupport Jenny B\u201d\u00a0<\/p>\n
The installations \u2014 beside Derry\u2019s Peace Bridge and at Boucher Road, Belfast \u2014 are visible to thousands of commuters and mark a proud tribute to Jenny\u2019s rise from local TikTok star to national TV personality.\u00a0<\/p>\n
Marketing Manager Joanne Coyle said:\u00a0\u201cWe were already planning a large outdoor campaign across NI, but when Jenny entered Big Brother, we decided to change some of the installations to support her.\u00a0<\/p>\n
She\u2019s a brilliant ambassador for what our brand is about \u2014 fun, confidence, and community spirit. Having her up on billboards in both Derry and Belfast is our way of saying we\u2019re proud of her and we hope everyone gets behind her.\u201d\u00a0<\/p>\n
Jenny\u2019s rap video \u201cGet Your Tickets Now\u201d will be available watch via City Competitions\u2019 Facebook, Instagram, and TikTok accounts from Friday, October 17.\u00a0<\/p>\n
You can catch Jenny Baird on Big Brother, airing nightly at 9pm on ITV2.<\/p>\n
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