![\"headshot](\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/04\/Erin_Kayata_001-copy-scaled-e1692651173931.jpg\")
<\/p>\nMarkle recently launched a brand and Netflix series around hosting, taking viewers into the kitchen with her.<\/p>\n
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![\"Meghan](\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/04\/MeganMarkle1400.jpg\")
Meghan, Duchess of Sussex in an episode of With Love, Meghan. Netflix<\/p>\n
If you are in need of some edible flower sprinkles to top your baked goods or a quick and easy pasta recipe, Meghan Markle\u2019s got you.<\/p>\n
The Duchess of Sussex recently launched \u201cAs ever,\u201d a brand selling specialty food products like wildflower honey and fruit spreads. The launch coincides with the premiere of Markle\u2019s new Netflix series, \u201cWith Love, Meghan,\u201d where she shows viewers how to make their own candles and homemade dog treats, among other hosting and culinary activities.<\/p>\n
From the outside, it may seem like Markle is trying to shed her royal background in order to become \u201cthe millennial Martha Stewart of Montecito.\u201d<\/a> But is it possible for her to rebrand?\u00a0<\/p>\n \u201cThis is where the big challenge comes in,\u201d said Alex DePaoli<\/a>, an associate teaching professor of marketing at Northeastern University. \u201cIf the first thing people think of when they hear Meghan Markle is the royal family, then that absolutely creates this sort of shadow that she has to pull herself out of.\u201d<\/p>\n However, creating a new chapter for her brand is possible, even if she cannot shed her association with the British royal family<\/a>.\u00a0<\/p>\n Northeastern lecturer of marketing Sean M. Gallagher<\/a> points back to the original Martha Stewart as an example of a person whose brand has evolved as she went from stockbroker to food and hosting media mogul to felon and back again.<\/p>\n \u201cMartha kept at it, persistently trying to figure out how she was going to develop an attractive brand experience, and she was able to do that,\u201d Gallagher said. \u201cShe\u2019s been up and down over time. She\u2019s got both favorables and negatives and the favorables over her career have outweighed the negatives.\u201d<\/p>\n Like Stewart, Markle\u2019s career has already had different phases.<\/a> She originally rose to fame as an actress on \u201cSuits\u201d and also had a lifestyle blog called The Tig where she ran stories on travel, food, fashion and beauty.<\/p>\n The Tig shut down around the time Markle was linked to Prince Harry<\/a>. She wed the heir to the British throne in 2018<\/a>. The pair made waves when they stepped down as senior royals in 2020. They launched their own charitable fund, Archewell, and announced a deal with Netflix later that year.\u00a0<\/p>\n The couple went on to release four docuseries<\/a> with the streaming service before coming out with \u201cWith Love, Meghan\u201d this year and Markle\u2019s new brand (which was announced last year as \u201cAmerican Riviera Orchard\u201d<\/a>).<\/p>\n As ever is touted as being \u201ccreated by Meghan, Duchess of Sussex,\u201d while the series makes a few references to Markle\u2019s connections to the royals (including a scene where she tells guest Mindy Kaling that her last name is now Sussex).\u00a0<\/p>\n The couple\u2019s decision to step down as senior royals led to some controversy. But Northeastern experts said Markle might benefit from channeling her royal family association as she seems to have done to some extent with using the Sussex name with her brand.\u00a0<\/p>\n \u201cI think that it would be difficult to separate herself from the British royal family,\u201d added Gallagher. \u201cNor would I suggest she should \u2026 (she) can turn (this association) into an effective lifestyle brand with proper execution.\u201d<\/p>\n DePaoli said that sometimes, when a public figure is making a pivot like this, what matters is the name recognition, no matter the association.\u00a0<\/p>\n Additionally, incorporating some reminders of her royal status may fuel intrigue for people who\u2019ve followed Markle because of her association with and departure from the royal family.<\/p>\n \u201cIt\u2019s not necessarily that we are abandoning this association, it is that we are leaning into this continued narrative arc of trying to pivot away from the family,\u201d DePaoli said. \u201cThat is fodder, potentially, for people to watch. It\u2019s fodder for people to argue about it online. She\u2019s a controversial figure by social media standards, but that\u2019s the reason why you get a TV deal. The social media marketing basically does itself because of the reputation. \u2026 The royal family stuff is not necessarily going anywhere, and that\u2019s part of the appeal of having it always dangling there in the background.\u201d<\/p>\n tbody > tr > td.ng-block-td { padding: 15px 20px 15px 20px !important; }table.wp-block-newsletterglue-quote td.ng-block-td { font-size: 18px; }table.wp-block-newsletterglue-quote td.ng-block-td p { font-size: 18px !important; }table.wp-block-newsletterglue-quote td.ng-block-cite span { font-size: 15px !important; }table.wp-block-newsletterglue-image td { padding: 0 !important; }table.wp-block-newsletterglue-image td.ng-block-caption { padding-top: 10px !important; }table.wp-block-newsletterglue-image img { max-width: 100%; height: auto; }table.wp-block-newsletterglue-image td.ng-block-caption span { font-size: 12px !important; }table.wp-block-newsletterglue-sections td.ng-columns-wrap { padding: 10px 0 !important; }td.wp-block-newsletterglue-section { padding: 10px 0 !important; }.ngl-table-latest-posts .ngl-lp-labels, *{margin-block-start:0;margin-block-end:0;}.wp-container-core-group-is-layout-0f4c6871 > * + *{margin-block-start:var(–wp–preset–spacing–40);margin-block-end:0;}.wp-block-gallery.wp-block-gallery-3{–wp–style–unstable-gallery-gap:var( –wp–style–gallery-gap-default, var( –gallery-block–gutter-size, var( –wp–style–block-gap, 0.5em ) ) );gap:var( –wp–style–gallery-gap-default, var( –gallery-block–gutter-size, var( –wp–style–block-gap, 0.5em ) ) );}.wp-container-core-group-is-layout-aaffb961 > :where(:not(.alignleft):not(.alignright):not(.alignfull)){max-width:832px;margin-left:auto !important;margin-right:auto !important;}.wp-container-core-group-is-layout-aaffb961 > .alignwide{max-width:832px;}.wp-container-core-group-is-layout-aaffb961 .alignfull{max-width:none;}.wp-container-core-post-content-is-layout-575ec271 > :where(:not(.alignleft):not(.alignright):not(.alignfull)){margin-left:auto !important;margin-right:auto !important;}.wp-container-core-post-content-is-layout-575ec271 .alignfull{max-width:none;}![\"Sean](\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/04\/Gallagher.jpg\")
04\/11\/25 \u2013 Boston, MA \u2013 Sean M. Gallagher, a marketing lecturer and Northeastern, poses for a portrait on Friday, April 11,2025. Photo by Alyssa Stone\/Northeastern University<\/p>\n![\"Alexander](\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/04\/AlexanderDePaoli400-copy.jpg\")
Alexander DePaoli is an associate teaching professor of marketing at Northeastern. Photo by Ruby Wallau\/Northeastern University
\nSean M. Gallagher, a marketing lecturer and Northeastern, and Alexander DePaoli, an associate teaching professor of marketing at Northeastern, both said Meghan Markle may benefit from her association with the royal family as she enters a new chapter of her career. Photo by Alyssa Stone\/Northeastern University and Ruby Wallau\/Northeastern University<\/p>\n
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