{"id":51037,"date":"2025-04-26T02:59:09","date_gmt":"2025-04-26T02:59:09","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/51037\/"},"modified":"2025-04-26T02:59:09","modified_gmt":"2025-04-26T02:59:09","slug":"the-new-jacquemus-los-angeles-flagship-brings-the-south-of-france-to-the-west-coast","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/51037\/","title":{"rendered":"The New Jacquemus Los Angeles Flagship Brings the South of France to the West Coast"},"content":{"rendered":"

\u201cAmerica was my big ambition.\u201d So says Simon Porte Jacquemus<\/a>, standing inside his brand-new Los Angeles flagship store. It\u2019s his second brick-and-mortar site in the United States, following the opening of his two-floor town-house retail space<\/a> in New York City\u2019s SoHo neighborhood back in October. \u201cJacquemus really connected with America since the beginning,\u201d he says. \u201cOur first stockist was in California\u2014Opening Ceremony<\/a> was the first to buy my brand. They sold it in New York and LA, it just clicked.\u201d<\/p>\n

The almost 2,800-square-foot space, with its vaulted ceiling, is so light and airy that, although it\u2019s right in the city\u2019s busy Melrose Avenue, you\u2019d be forgiven if, for a second, you thought you were in a quiet farmhouse somewhere in the South of France. \u201cWe started looking for a place two years ago,\u201d Porte Jacquemus explains. \u201cI was obsessed with the idea of doing a grand salon, like a grand fitting room\u2014something that was super welcoming and [where] you just want to hang out there with this feeling of Provence.\u201d The herringbone floors are unmistakably French, albeit with a twist. They\u2019re inspired by classic Parisian parquet floors but \u201cdone in stone\u2014and voil\u00e0! We have both worlds.\u201d<\/p>\n

A view inside the new Jacquemus store on Melrose Avenue<\/p>\n

Photo: Yoann & Marco \/ Courtesy of Jacquemus<\/p>\n

Anchoring the room are two extra-long couches upholstered in sunny yellow linen, which, just a few hours after the store\u2019s grand opening, are now populated by people hanging out\u2014some waiting for shoes, others making content, or those simply enjoying the beautiful day. Throughout the store, accessories are displayed in sleek stone-and-metal tables designed by Porte Jacquemus and the team. \u201cThey\u2019re almost the same ones I have at my house,\u201d he says, looking down at the handsome tables and laughing. \u201cSometimes I am like, \u2018Why are my shops better than my house?\u2019 I said that to my husband yesterday!\u201d But the tables are not the only things borrowed from the designer\u2019s own home. The space is filled with art treasures that come from his private collection: a topsy-turvy photograph of David Hockney<\/a> by Peggy Sirota (\u201cIt just made sense to have him in the city\u201d), fleshy nudes by the French painter Maurice Savin (\u201cHe is not very well known, but I just love him\u201d), and two pieces by Renoir, a small engraving and a bronze bather. \u201cIt\u2019s always important to have objects,\u201d he says. \u201cIt gives another vibe to the store.\u201d<\/p>\n

A selection of vintage silver jewelry and small housewares, like a devastatingly chic tabletop cigarette case, is a bridge between the menswear and womenswear and the priceless artworks. Still, perhaps the vibiest objects are part of the health capsule collection he created exclusively for the store. For a limited time only\u2014until they run out, so run\u2014you can get a Jacquemus-branded yoga mat, jump rope, or an insulated beverage cup. The pi\u00e8ce de r\u00e9sistance is a set of silver barbells with a cube and sphere on either end. \u201cI\u2019m obsessed with Muscle Beach,\u201d he explains, referring to the iconic Venice Beach outdoor gym.<\/p>\n

Vintage jewelry and small housewares add a personal touch to the store\u2014and are available for sale.<\/p>\n

Photo: Yoann & Marco \/ Courtesy of Jacquemus<\/p>\n

The fitting rooms are divided by lush fabric curtains.<\/p>\n

Photo: Yoann & Marco \/ Courtesy of Jacquemus<\/p>\n

Up next for the designer is a store in Miami<\/a> and summer shops in Ibiza<\/a>, Monaco<\/a>, and Mykonos<\/a>. \u201cI love summer stores,\u201d he explains. \u201cPeople just get out of the pool or beach and want to grab something. They\u2019re in the mood to feel good. I want to express myself in my store.\u201d<\/p>\n

As Porte Jacquemus walks around the space, young customers come up to take selfies or get their Jacquemus books<\/a> (also sold at the store) signed. Outside, the small parking lot has been converted into a \u201cvery French\u201d monochromatic market with bananas, lemons, and all manner of flowers. There is indeed a sense that he is welcoming people into his home. \u201cI always dreamt of having many people together, everyone sharing the same big couch,\u201d he says. In a quaint storefront on Melrose Avenue, his dream has come true.<\/p>\n

A view inside the new Jacquemus Los Angeles space<\/p>\n

Video: Courtesy of Jacquemus<\/p>\n","protected":false},"excerpt":{"rendered":"\u201cAmerica was my big ambition.\u201d So says Simon Porte Jacquemus, standing inside his brand-new Los Angeles flagship store.…\n","protected":false},"author":2,"featured_media":51038,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5309],"tags":[2000,299,36,27307],"class_list":{"0":"post-51037","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-france","8":"tag-eu","9":"tag-europe","10":"tag-france","11":"tag-jacquemus"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/114402031259434780","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/51037","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=51037"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/51037\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/51038"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=51037"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=51037"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=51037"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}