{"id":514058,"date":"2025-10-20T09:46:30","date_gmt":"2025-10-20T09:46:30","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/514058\/"},"modified":"2025-10-20T09:46:30","modified_gmt":"2025-10-20T09:46:30","slug":"bristol-based-womens-urinal-startup-raises-1m-for-worldwide-expansion","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/514058\/","title":{"rendered":"Bristol-based women\u2019s urinal startup raises \u00a31m for worldwide expansion"},"content":{"rendered":"<p>They will soon be used at events around the world<img decoding=\"async\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/10\/0_Peequal-co-founders-Hazel-McShane-left-and-Amber-Probyn-with-their-female-urinals-PeequalPA.jpg\" alt=\"PeequalL co-founders Hazel McShane (left) and Amber Probyn with their female urinals (PEEQUAL\/PA)\" loading=\"eager\"  \/>Peequal co-founders Hazel McShane (left) and Amber Probyn with their female urinals<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\" publication=\"bristolpost\">Women&#8217;s urinals will soon be at events in Europe, the US and Australia after a Bristol-based startup raised nearly \u00a31 million. The expansion of Peequal was sparked by demand from events companies around the world.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\" publication=\"bristolpost\">The investment at the Bristol-based start-up will be used to manufacture the next-generation urinals, which can be flatpacked and exported around the world.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\" publication=\"bristolpost\">The new design includes several patent-pending updates and their stackable shape means nearly three times as many can fit on lorries compared to portable toilets, cutting road congestion and events&#8217; carbon footprints.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\" publication=\"bristolpost\">The queue-slashing urinals are 2.7x faster to use than portable toilets and have been at 25 events already this year, including Glastonbury and the London Marathon.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\" publication=\"bristolpost\">Co-founders Amber Probyn, 27, and Hazel McShane, 29, estimate their urinals have been used 1.25 million times since their first event in 2022.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\" publication=\"bristolpost\">Users have described them as &#8220;amazing&#8221;, &#8220;innovative&#8221; and &#8220;game-changing&#8221;.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/10\/0_PEEQUAL-co-founder-Amber-Probyn-with-some-of-her-toilets-PEEQUALPA.jpg\" alt=\"PEEQUAL co-founder Amber Probyn with some of her toilets (PEEQUAL\/PA)\" loading=\"lazy\"  \/>PEEQUAL co-founder Amber Probyn<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\" publication=\"bristolpost\">Ms McShane said: &#8220;We&#8217;ve heard from events and toilet suppliers around the world keen to use our women&#8217;s urinals.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\" publication=\"bristolpost\">&#8220;Like us, they want women spending less time in queues and more time enjoying the events they love.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\" publication=\"bristolpost\">&#8220;This funding means we can export this British innovation and give the gift of shorter queues to women across the world.&#8221;<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\" publication=\"bristolpost\">The new design allows the urinals to be flatpacked and stacked.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\" publication=\"bristolpost\">The founders estimate that 56 urinals can fit on each lorry, compared to around 21 for traditional portable toilets.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\" publication=\"bristolpost\">Feedback from women sparked other engineering improvements, such as flippable occupied signs and an improved splashback.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\" publication=\"bristolpost\">Ready for the 2026 season, they will also be easier to drain and move around event sites.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\" publication=\"bristolpost\">Ms Probyn said Peequal would work with events, festivals and toilet suppliers overseas to reduce queuing time.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\" publication=\"bristolpost\">She added: &#8220;We knew women would welcome any innovation that meant they didn&#8217;t have to queue for hours.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\" publication=\"bristolpost\">&#8220;What we didn&#8217;t expect was how much love the urinals would receive, and we&#8217;ve been blown away by the support women give us at events.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\" publication=\"bristolpost\">&#8220;We are really proud to be a female-led startup and we are honoured that so many amazing female investors have chosen to back us.&#8221;<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\" publication=\"bristolpost\">This time the Peequal founders have raised \u00a3925,000 to bring the total raised during three funding rounds to \u00a31.4 million.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\" publication=\"bristolpost\">This third and most recent round was mostly funded by successful businesswomen with a passion for equality and an eye for success stories.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\" publication=\"bristolpost\">Julie Davies, impact investor at We Have The Power, said: &#8220;It&#8217;s always satisfying to invest in a service you&#8217;ve used and admired.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\" publication=\"bristolpost\">&#8220;I first came across Peequal when running the London Marathon and it was great to jump the queues in the tense wait to start the run.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\" publication=\"bristolpost\">&#8220;But what I really love is its potential for a huge sustainability impact by reducing toxic waste generation at events.&#8221;<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\" publication=\"bristolpost\">Music agent Emma Banks, another investor, said: &#8220;I saw a short TV clip about Hazel and Amber where they spoke about Peequal and it struck a chord with me.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\" publication=\"bristolpost\">&#8220;I am very happy to help support these two inspiring women tackle an inequality that has been so obvious for a long time, and now has a really great solution.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"They will soon be used at events around the worldPeequal co-founders Hazel McShane (left) and Amber Probyn with&hellip;\n","protected":false},"author":2,"featured_media":514059,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8818],"tags":[381,748,393,2709,4884,17450,16,15],"class_list":{"0":"post-514058","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-bristol","8":"tag-bristol","9":"tag-britain","10":"tag-england","11":"tag-glastonbury-festival","12":"tag-great-britain","13":"tag-london-marathon","14":"tag-uk","15":"tag-united-kingdom"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/115405862289281659","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/514058","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=514058"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/514058\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/514059"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=514058"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=514058"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=514058"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}