{"id":514539,"date":"2025-10-20T14:03:13","date_gmt":"2025-10-20T14:03:13","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/514539\/"},"modified":"2025-10-20T14:03:13","modified_gmt":"2025-10-20T14:03:13","slug":"apple-pay-turns-11-and-its-rivals-are-catching-up","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/514539\/","title":{"rendered":"Apple Pay Turns 11 and Its Rivals Are Catching Up"},"content":{"rendered":"<p>Digital wallets have reached a turning point.<\/p>\n<p>Weekly in-store usage has more than doubled year over year, and Apple Pay now moves an estimated $450 billion in annual sales. Yet cards still dominate checkout counters, and a new wave of challengers, from Google Pay to Cash App, is rewriting what \u201ccontactless\u201d really means. \u201c<a href=\"https:\/\/www.pymnts.com\/study\/apple-pay-11-usage-is-up-competitors-gain-ground\/\" target=\"_blank\" rel=\"noopener\"><strong>Apple Pay @11: Usage is Up, but Competitors are Gaining Ground<\/strong><\/a>\u201d reveals how consumer habits, competitive dynamics, and form-factor innovation are reshaping everyday payments.<\/p>\n<p>In this report, you\u2019ll learn:<\/p>\n<ul>\n<li><strong>How digital wallet usage is outpacing expectations.<\/strong> More than 30% of consumers now use a wallet in-store weekly, up from 14% last year\u2014but the gap between adoption and transaction share remains wide.<\/li>\n<li><strong>Why consumers first reach for a mobile wallet.<\/strong> Forgetting a physical card or wallet tops the list of triggers, followed closely by convenience, speed and perceived security\u2014insights that reveal what really motivates behavior change.<\/li>\n<li><strong>Where Apple Pay leads\u2014and where rivals are catching up.<\/strong> Google Pay\u2019s user base more than doubled, while PayPal and Cash App nearly did the same, signaling a more competitive, multi-wallet future.<\/li>\n<li><strong>Which payment methods still dominate funding.<\/strong> Debit and credit cards remain the backbone of wallet transactions, even as digital balance payments climb from 1% to 3.7% since 2023.<\/li>\n<li><strong>Why \u201cwinning the tap\u201d isn\u2019t the same as replacing the wallet.<\/strong> The shift is about how consumers pay\u2014not yet what they pay with\u2014creating both opportunity and urgency for issuers and merchants alike.<\/li>\n<\/ul>\n<p>Don\u2019t Miss the Next Stage of the Wallet Wars<\/p>\n<p>As digital wallet usage surges and Apple Pay\u2019s competitors accelerate, the stakes for banks, networks and retailers have never been higher. Who captures the next 10% of in-store payments will define the future of checkout.<\/p>\n<p><a href=\"https:\/\/www.pymnts.com\/study\/apple-pay-11-usage-is-up-competitors-gain-ground\/\" target=\"_blank\" rel=\"noopener\">Download<\/a> the full report now to see where the wallet revolution goes next.<\/p>\n<p>Inside \u201c<strong>Apple Pay @11: Usage is Up, but Competitors are Gaining Ground<\/strong>\u201d<\/p>\n<p>\u201c<strong>Apple Pay @11: Usage is Up, but Competitors are Gaining Ground<\/strong>\u201d is based on a survey of 3,339 U.S. consumers conducted from Aug. 14, 2025, to Sept. 22, 2025. The report examines the state of Apple Pay usage in 2025. The sample was balanced to match the U.S. adult population in key demographic variables. Respondents were 51% female, with an average age of 48.  Four in 10 respondents had an annual household income of more than $100,000.<\/p>\n<p>                        See More In:                        <a href=\"https:\/\/www.pymnts.com\/tag\/apple-pay\/\" rel=\"tag noopener\" target=\"_blank\">Apple Pay<\/a>, <a href=\"https:\/\/www.pymnts.com\/tag\/contactless\/\" rel=\"tag noopener\" target=\"_blank\">Contactless<\/a>, <a href=\"https:\/\/www.pymnts.com\/tag\/digital-wallets\/\" rel=\"tag noopener\" target=\"_blank\">digital wallets<\/a>, <a href=\"https:\/\/www.pymnts.com\/tag\/featured-insights\/\" rel=\"tag noopener\" target=\"_blank\">featured insights<\/a>, <a href=\"https:\/\/www.pymnts.com\/tag\/featured-news\/\" rel=\"tag noopener\" target=\"_blank\">Featured News<\/a>, <a href=\"https:\/\/www.pymnts.com\/tag\/fintech\/\" rel=\"tag noopener\" target=\"_blank\">FinTech<\/a>, <a href=\"https:\/\/www.pymnts.com\/tag\/mobile-wallets\/\" rel=\"tag noopener\" target=\"_blank\">Mobile Wallets<\/a>, <a href=\"https:\/\/www.pymnts.com\/tag\/news\/\" rel=\"tag noopener\" target=\"_blank\">News<\/a>, <a href=\"https:\/\/www.pymnts.com\/tag\/pymnts-data-lab\/\" rel=\"tag noopener\" target=\"_blank\">PYMNTS Data Lab<\/a>, <a href=\"https:\/\/www.pymnts.com\/tag\/pymnts-intelligence\/\" rel=\"tag noopener\" target=\"_blank\">PYMNTS Intelligence<\/a>, <a href=\"https:\/\/www.pymnts.com\/tag\/pymnts-news\/\" rel=\"tag noopener\" target=\"_blank\">PYMNTS News<\/a>, <a href=\"https:\/\/www.pymnts.com\/tag\/pymnts-study\/\" rel=\"tag noopener\" target=\"_blank\">PYMNTS Study<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Digital wallets have reached a turning point. Weekly in-store usage has more than doubled year over year, and&hellip;\n","protected":false},"author":2,"featured_media":514540,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3159],"tags":[23870,125616,3523,52619,3525,3672,547,3528,12,71059,3529,3279,14047,53,16,15],"class_list":{"0":"post-514539","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-mobile","8":"tag-apple-pay","9":"tag-contactless","10":"tag-digital-wallets","11":"tag-featured-insights","12":"tag-featured-news","13":"tag-fintech","14":"tag-mobile","15":"tag-mobile-wallets","16":"tag-news","17":"tag-pymnts-data-lab","18":"tag-pymnts-intelligence","19":"tag-pymnts-news","20":"tag-pymnts-study","21":"tag-technology","22":"tag-uk","23":"tag-united-kingdom"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/115406871215782835","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/514539","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=514539"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/514539\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/514540"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=514539"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=514539"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=514539"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}