{"id":517875,"date":"2025-10-21T20:45:20","date_gmt":"2025-10-21T20:45:20","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/517875\/"},"modified":"2025-10-21T20:45:20","modified_gmt":"2025-10-21T20:45:20","slug":"adidas-lifts-profit-forecast-share-price-rises","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/517875\/","title":{"rendered":"Adidas lifts profit forecast; share price rises"},"content":{"rendered":"<p>\n                                        <b>By<\/b><br \/>\n                                        <br \/>DPA\n                                    <\/p>\n<p>\n                                    <b>Published<\/b><br \/>\n                                    <\/p>\n<p>                                        October 21, 2025<\/p>\n<p class=\"article-content col-md-8 offset-md-1\">\n                                After a surprisingly strong summer season, sporting goods manufacturer <a class=\"fnwAddLinks\" href=\"https:\/\/uk.fashionnetwork.com\/tags-adidas\" title=\"Adidas\" target=\"_blank\" rel=\"noopener\">Adidas<\/a> has become more optimistic about 2025. Operating profit is now expected to reach around 2 billion euros, up from a previous range of 1.7 to 1.8 billion euros, the DAX-listed company said in a surprise announcement on Tuesday evening in Herzogenaurach.<\/p>\n<p><img decoding=\"async\" class=\"news-image\" style=\"width:100%;max-width:800px;\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/10\/3827.jpg\" alt=\"\" loading=\"lazy\"\/> Reuters<\/p>\n<p class=\"col-md-8 offset-md-1 article-content--texte\">Adidas cited strong business performance and successful measures to mitigate the additional costs arising from tariffs imposed by the United States.<\/p>\n<p>Adidas now expects full-year sales to increase by nine per cent on a currency-adjusted basis. Previously, management had forecast growth in the high single-digit percentage range. The news was well received by financial markets that evening: in after-hours trading on the Tradegate platform, Adidas shares rose by just under two per cent compared with the Xetra closing price.<\/p>\n<p class=\"col-md-8 offset-md-1 article-content--texte\">In the third quarter, currency-adjusted sales rose by 8 per cent to just over 6.6 billion euros. The 2024 figures still included sales of items from the discontinued <a class=\"fnwAddLinks\" href=\"https:\/\/uk.fashionnetwork.com\/tags-yeezy\" title=\"Yeezy\" target=\"_blank\" rel=\"noopener\">Yeezy<\/a> brand. The Adidas brand itself grew by twelve per cent.<\/p>\n<p>Operating profit increased from 598 million euros to 736 million euros.<\/p>\n<p>Adidas intends to publish its final quarterly figures as planned on 29 October.\n                            <\/p>\n<p>\n                                This article is an automatic translation.<br \/>\n                                    <a href=\"https:\/\/de.fashionnetwork.com\/news\/Adidas-hebt-gewinnprognose-an-aktienkurs-legt-zu,1775610.html\" target=\"_blank\" rel=\"noopener\">Click here<\/a> to read the original article.\n                            <\/p>\n","protected":false},"excerpt":{"rendered":"By DPA Published October 21, 2025 After a surprisingly strong summer season, sporting goods manufacturer Adidas has become&hellip;\n","protected":false},"author":2,"featured_media":517876,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,4],"tags":[13825,952,748,393,2584,4884,15909,5775,1144,15910,712,16,15,1764,31696],"class_list":{"0":"post-517875","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-uk","8":"category-united-kingdom","9":"tag-adidas","10":"tag-beauty","11":"tag-britain","12":"tag-england","13":"tag-fashion","14":"tag-great-britain","15":"tag-luxury","16":"tag-network","17":"tag-northern-ireland","18":"tag-professionals","19":"tag-scotland","20":"tag-uk","21":"tag-united-kingdom","22":"tag-wales","23":"tag-yeezy"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/115414115016448800","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/517875","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=517875"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/517875\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/517876"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=517875"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=517875"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=517875"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}