{"id":521685,"date":"2025-10-23T08:05:14","date_gmt":"2025-10-23T08:05:14","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/521685\/"},"modified":"2025-10-23T08:05:14","modified_gmt":"2025-10-23T08:05:14","slug":"xbox-boss-believes-sonys-strategy-of-console-exclusives-is-antiquated","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/521685\/","title":{"rendered":"Xbox Boss Believes Sony’s Strategy of Console Exclusives Is ‘Antiquated’"},"content":{"rendered":"

\"Xbox<\/a>Image: Push Square<\/p>\n

Xbox fans against the organisation\u2019s multiformat strategy may want to close their eyes now, as boss Sarah Bond is signalling her company has no plans to explore exclusivity again.<\/p>\n

In an interview with Mashable<\/a>, she pointed out that all of the biggest games in the world are available everywhere, and the concept of exclusivity is becoming \u201cantiquated\u201d.<\/p>\n

She said:<\/p>\n

\n

\u201cThe biggest games in the world are available everywhere. You look at Call of Duty, Minecraft, Fortnite, Roblox \u2013 that\u2019s really what\u2019s driving community in gaming. That\u2019s where people gather and have experience, so the idea of locking it to one store or one device is antiquated for most people. You want to be able to play with your friends anywhere regardless of what device they\u2019re on.\u201d<\/p>\n<\/blockquote>\n

<\/blockquote>\n

Despite being asked about \u201cblockbuster exclusive games\u201d, Bond\u2019s response seems to lean into live service titles, which is hard to argue with.<\/p>\n

We\u2019ve obviously just seen how Sony has brought Helldivers 2<\/a> to Xbox Series X|S after its breakout success<\/a> on PS5 and PC last year, so clearly the PlayStation maker is somewhat on the same page.<\/p>\n

Exclusive games are “antiquated”, says Xbox president Sarah Bond:<\/p>\n

\u25aa\ufe0fSeeing people evolve way past locking down to one device or one store
\u25aa\ufe0fBiggest games in the world are available everywhere (Fortnite, COD, Roblox, etc)<\/p>\n

Full Interview \u27a1\ufe0f https:\/\/t.co\/b1yBSJ0ZRk<\/a>#Xbox<\/a> pic.twitter.com\/554mCTOcnq<\/a><\/p>\n

\u2014 Shinobi602 (@shinobi602) October 22, 2025<\/a><\/p><\/blockquote>\n

But we\u2019ve also just observed Ghost of Yotei<\/a> climb close to the top of the US sales charts<\/a> as a PS5-only release, and we suspect Nintendo may have a thing or two to say about Bond\u2019s comments as well.<\/p>\n

Indeed, exclusives still have a role to play when it comes to moving hardware.<\/p>\n

In fact, we suspect Microsoft itself may agree with that point, as while its upcoming Forza Horizon 6<\/a> has been confirmed for Sony\u2019s system already, it\u2019ll launch after the Xbox and PC versions \u2013 presumably because the Redmond firm believes it can move a few units of its own format first.<\/p>\n

To be honest, we don\u2019t overall disagree with what Bond\u2019s saying here, but Microsoft as a whole appears to be moving away from hardware, so what else is she going to say?<\/p>\n

This certainly wasn\u2019t the company\u2019s outlook just a couple of years ago when it famously cancelled the PS5 version of Starfield<\/a>, after all.<\/p>\n

[source youtube.com<\/a>, via x.com<\/a>]<\/p>\n

\"Sammy<\/p>\n

As the Editor of Push Square, Sammy has over 15 years of experience analysing the world of PlayStation, from PS3 through PS5 and everything in between. He\u2019s an expert on PS Studios and industry matters, as well as sports games and simulators. He also enjoys RPGs when he has the time to dedicate to them, and is a bit of a gacha whale.<\/p>\n