{"id":532779,"date":"2025-10-28T07:19:24","date_gmt":"2025-10-28T07:19:24","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/532779\/"},"modified":"2025-10-28T07:19:24","modified_gmt":"2025-10-28T07:19:24","slug":"reebok-opens-london-hq-as-new-europe-ceo-le-roux-joins","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/532779\/","title":{"rendered":"Reebok opens London HQ as new Europe CEO Le Roux joins"},"content":{"rendered":"<p>\n                                    <b>Published<\/b><br \/>\n                                    <\/p>\n<p>                                        October 28, 2025<\/p>\n<p class=\"article-content col-md-8 offset-md-1\">\n                                <a class=\"fnwAddLinks\" href=\"https:\/\/us.fashionnetwork.com\/tags-reebok\" title=\"Reebok\" target=\"_blank\" rel=\"noopener\">Reebok<\/a> has officially opened its new London HQ with the London hub being a \u201cstrategic command centre dedicated to supporting Reebok\u2019s longstanding network of regional partners, retailers, and consumers\u201d.<\/p>\n<p><img decoding=\"async\" class=\"news-image\" style=\"width:100%;\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/10\/5b31.png\" alt=\"Reebok's new London HQ\" loading=\"lazy\"\/>Reebok&#8217;s new London HQ <\/p>\n<p>Owner <a class=\"fnwAddLinks\" href=\"https:\/\/us.fashionnetwork.com\/tags-authentic-brands-group\" title=\"Authentic Brands Group\" target=\"_blank\" rel=\"noopener\">Authentic Brands Group<\/a> said the opening \u201crepresents a pivotal step in Reebok\u2019s global strategy\u201d under Authentic and in partnership with GB Brands, its European operating partner, \u201creinforcing Reebok\u2019s return to performance sport, cultural leadership, and retail expansion\u201d.<\/p>\n<p>And the space debut also coincides with Marc Le Roux arriving as the new CEO of Reebok Europe, \u201cwhose leadership will be instrumental in expanding the brand\u2019s regional footprint\u201d.<\/p>\n<p class=\"col-md-8 offset-md-1 article-content--texte\">He brings \u201cdecades of sneaker industry expertise and vision to the brand\u2019s next chapter\u201d, taking the helm from interim CEO, Steve Robaire, \u201cwho will remain very close to the Reebok Europe business by assuming an advisory role to the GB Brands board\u201d.<\/p>\n<p>Why London for the new HQ? Reebok\u2019s \u201cdeep historical ties to the UK and its origins in England make this London opening a symbolic homecoming for the brand,\u201d we\u2019re told.\u00a0<\/p>\n<p>The HQ is at <a class=\"fnwAddLinks\" href=\"https:\/\/us.fashionnetwork.com\/tags-arthur\" title=\"Arthur\" target=\"_blank\" rel=\"noopener\">Arthur<\/a> Stanley House, 40\u201350 Tottenham Street, and will serve as both a &#8220;commercial engine and a creative hub\u201d that will work closely with the Boston-based Reebok Design Hub.\u00a0<\/p>\n<p><img decoding=\"async\" class=\"news-image\" style=\"width:100%;\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/10\/3602.png\" alt=\"Marc Le Roux\" loading=\"lazy\"\/>Marc Le Roux &#8211; Reebok<\/p>\n<p>It\u2019s all meant to \u201caccelerate retail expansion, strengthen performance and women\u2019s categories, and deepen Reebok\u2019s cultural footprint\u201d.<\/p>\n<p>Le Roux said it\u2019s \u201can incredibly exciting moment to join Reebok. The brand\u2019s legacy, combined with the strong foundation established by Authentic, has created an environment for success. The opening of our new London headquarters marks a powerful symbol of Reebok\u2019s future in Europe\u201d.\n                            <\/p>\n<p>\n                                Copyright \u00a9 2025 FashionNetwork.com All rights reserved.\n                            <\/p>\n","protected":false},"excerpt":{"rendered":"Published October 28, 2025 Reebok has officially opened its new London HQ with the London hub being a&hellip;\n","protected":false},"author":2,"featured_media":532780,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7757],"tags":[172462,172463,952,748,393,2584,4884,257,15909,5775,15910,40101,16,15],"class_list":{"0":"post-532779","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-london","8":"tag-arthur","9":"tag-authentic-brands-group","10":"tag-beauty","11":"tag-britain","12":"tag-england","13":"tag-fashion","14":"tag-great-britain","15":"tag-london","16":"tag-luxury","17":"tag-network","18":"tag-professionals","19":"tag-reebok","20":"tag-uk","21":"tag-united-kingdom"},"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/532779","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=532779"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/532779\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/532780"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=532779"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=532779"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=532779"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}