Uno-X is going all out in its 7-Eleven throwback\u2013not only are they wearing the kit and matching bikes, but they are bringing back one of the original riders from the team, Dag Otto Lauritzen.<\/p>\n
Team 7-Eleven occupies a special place in Norwegian cycling history. Riding for the American team, Lauritzen captured Norway\u2019s first-ever Tour de France stage victory in 1987, igniting a passion for cycling across the country that still thrives today.<\/p>\n
The ultimate throwback<\/p>\n
The team announced on Thursday that to mark 40 years since Team 7-Eleven\u2019s debut at the Monuments, Uno-X riders will wear the American team\u2019s classic green, white, and red colours instead of their usual red and yellow. The original team helped reshape international cycling in the 1980s and featured Canadian greats Brian Walton, Steve Bauer and Alex Stieda.<\/p>\n
The move also highlights a growing partnership between Uno-X Mobility and 7-Eleven, who have co-operated 107 service stations in Norway and Denmark since 2023 under the Uno-X 7-Eleven banner, along with their shared parent company, Reitan Retail.<\/p>\n
Uno-X posted the news on Instagram. \u201cThis Sunday, Dag Otto Lauritzen returns as sports director for Team 7-Eleven at Li\u00e8ge\u2013Bastogne\u2013Li\u00e8ge. The man who gave Norway its first-ever Tour de France stage win \u2014 racing in the original Team 7-Eleven jersey \u2014 is back with the team.<\/p>\n
Thor Hushovd, another former great Norwegian pro who now runs the team, said Lauritzen was his hero growing up.<\/p>\n
\u201cTeam 7-Eleven was a legendary team,\u201d Thor Hushovd, general manager of Uno-X Mobility, said. \u201cMy own cycling journey started watching Dag Otto \u2013 also from Grimstad \u2013 win Norway\u2019s first Tour de France stage in that jersey. Seeing our riders wear it now is truly something special.\u201d<\/p>\n
On Sunday, the men will race 252 km, with the women racing 152.9 km.<\/p>\n