{"id":534490,"date":"2025-10-29T02:24:28","date_gmt":"2025-10-29T02:24:28","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/534490\/"},"modified":"2025-10-29T02:24:28","modified_gmt":"2025-10-29T02:24:28","slug":"swarovski-teams-up-with-erewhon-for-anniversary-collaboration","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/534490\/","title":{"rendered":"Swarovski teams up with Erewhon for anniversary collaboration"},"content":{"rendered":"<p>\n                                    <b>Published<\/b><br \/>\n                                    <\/p>\n<p>                                        October 28, 2025<\/p>\n<p class=\"article-content col-md-8 offset-md-1\">\n                                Swarovski has teamed up with luxury grocer Erewhon for a new collaboration\u00a0marking the Austrian\u00a0jeweller&#8217;s 130th anniversary and\u00a0\u200bcoinciding with the arrival of its &#8220;Masters of Light: Hollywood&#8221; exhibition in Los Angeles.<\/p>\n<p><img decoding=\"async\" class=\"news-image\" style=\"width:100%;max-width:968px;\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/10\/3bb9.jpg\" alt=\"\" loading=\"lazy\"\/> Courtesy<\/p>\n<p class=\"col-md-8 offset-md-1 article-content--texte\">The collaboration will see the launch of two limited-edition items: a bespoke juice and a crystallized tote bag.\u00a0\u00a0The juice dubbed &#8220;Lemon 130&#8221;, combines organic mango, organic lemon, organic coconut water, organic coconut milk, organic ashwagandha, organic lion&#8217;s mane, organic turmeric, and organic vanilla, and comes packaged in Erewhon&#8217;s iconic clear bottle with an orange cap.<\/p>\n<p>Likewise, the yellow cotton oversized tote features crystallized Erewhon and Swarovski logos on the front and back, as well as the Swarovski 130th\u00a0anniversary logo on the interior pocket.<\/p>\n<p class=\"col-md-8 offset-md-1 article-content--texte\">&#8220;One of the things I love about crystal is its relationship with light and how this interplay has the power to spark joy,&#8221;\u00a0\u200bGiovanna Engelbert, Swarovski global creative director, who designed the tote bag for the collab.<\/p>\n<p>&#8220;It&#8217;s a material that naturally complements the wellness space and aligns with the ethos that drives Erewhon; after all, who doesn&#8217;t need more joy and positivity in their life? Finding what feels good was my guiding principle when designing this tote. Yellow is the ultimate mood-boosting shade and, by incorporating crystallized logos on the exterior, we were able to find the perfect balance between extravagance and utility.&#8221;<\/p>\n<p>The Swarovski X Erewhon tote bag will be available to purchase from October 29 to November 3, at the Swarovski Masters of Light &#8211; Hollywood pop-up store located at\u00a06400 Hollywood Boulevard, LA. Limited quantities will also be available through November 10 at Swarovski&#8217;s Century City and Beverly Center locations.\n                            <\/p>\n<p>\n                                Copyright \u00a9 2025 FashionNetwork.com All rights reserved.\n                            <\/p>\n","protected":false},"excerpt":{"rendered":"Published October 28, 2025 Swarovski has teamed up with luxury grocer Erewhon for a new collaboration\u00a0marking the Austrian\u00a0jeweller&#8217;s&hellip;\n","protected":false},"author":2,"featured_media":534491,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,4],"tags":[952,748,172796,393,2584,4884,15909,5775,1144,15910,712,16,15,1764],"class_list":{"0":"post-534490","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-uk","8":"category-united-kingdom","9":"tag-beauty","10":"tag-britain","11":"tag-daniel-swarovski","12":"tag-england","13":"tag-fashion","14":"tag-great-britain","15":"tag-luxury","16":"tag-network","17":"tag-northern-ireland","18":"tag-professionals","19":"tag-scotland","20":"tag-uk","21":"tag-united-kingdom","22":"tag-wales"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/115455084176634435","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/534490","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=534490"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/534490\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/534491"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=534490"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=534490"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=534490"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}