{"id":541561,"date":"2025-11-01T07:26:20","date_gmt":"2025-11-01T07:26:20","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/541561\/"},"modified":"2025-11-01T07:26:20","modified_gmt":"2025-11-01T07:26:20","slug":"tv-star-to-open-liverpool-shop-as-he-says-i-was-a-scouser-in-my-past-life","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/541561\/","title":{"rendered":"TV star to open Liverpool shop as he says \u2018I was a Scouser in my past life\u2019"},"content":{"rendered":"

The shop is to open within a matter of daysThis article contains affiliate links, we will receive a commission on any sales we generate from it. Learn more<\/a>\"TheThe store will be located in the Metquarter(Image: Andrew Teebay Liverpool Echo)<\/p>\n

A man, who raked in \u00a31m in a single day through his brand, has revealed why he’s chosen Liverpool for his first shop. TikTok sensation Made by Mitchell is set to return to Liverpool with a pop-up store.<\/a><\/p>\n

The influencer, better known as Mitchell Halliday, has been dropping hints to his followers across various social media platforms for weeks now. The 26-year-old’s makeup brand, famed for its Blursh Balm and Curve Case, has amassed over one million followers thanks to his unique and vibrant looks.<\/p>\n

The last time the beauty guru visited the city, hundreds flocked to get their hands on some of his top sellers.<\/a> He was spotted in four different spots around Liverpool, leaving clues for fans to discover his whereabouts. As of now, details about his next visit are still just as sparse – but he promised fans to watch this space.<\/p>\n

Ahead of the opening, Mitchell told the ECHO<\/a> why it only felt right for him to pick Liverpool for the next step with his brand. He said: \u201cPeople ask me \u2018why Liverpool?\u2019 It\u2019s where Made By Mitchell was born. Where I built the team. Where I did my first ever masterclass at the beginning of my career.<\/p>\n

\"TikTokTikTok star Mitchell Halliday aka Made by Mitchell in Liverpool <\/p>\n

\u201cI\u2019ve always said I was a Scouser in my past life \u2014 I love the glam, I love the community. It\u2019s the home of Made By Mitchell. And the Met Quarter is a full circle moment as I used to shop in the MAC store there in my early days.\u201d<\/p>\n

The businessman, who has appeared as a judge on BBC’s reality competition show Glow Up, said the store is “well underway” and with just over a week until the doors are open at the Met Quarter, he said the city should “be ready”.<\/p>\n

Mitchell founded his brand<\/a> in 2020 and it wasn\u2019t long before he took the industry by storm. In just one day, mainly thanks to his TikTok shop, the business made \u00a31m. In a separate, week-long campaign, the brand made \u00a32m.<\/p>\n

\"MadeMade by Mitchell is now available at Boots, both in stores and online(Image: Boots)<\/p>\n

Posting to one of his official accounts about the pop-up store, Mitchell said: \u201cSpending the day organising our first ever pop up store. Liverpool, we are coming\u201d. The video was accompanied with the caption: \u201cComing soon\u201d. It has been hinted that the pop-up store will be festive.<\/p>\n

Until the pop-up shop arrives, make-up fans can continue to buy Made By Mitchell products<\/a> at Clayton Square Boots.<\/a> Back in July, the artist came to the shopping destination to promote the collaboration with huge queues once again forming.<\/p>\n

He said: \u201cTo partner with Boots is a major milestone moment for Made by Mitchell<\/a> and something we have dreamed of since the beginning.<\/p>\n

\"MadeQueues waiting to see TikTok star Mitchell at Boots in Clayton Square , Liverpool(Image: Liverpool ECHO)<\/p>\n

“Our shared brand values and the unrivalled accessibility Boots can offer, mean that people all over the country now have the opportunity to try our products.<\/p>\n

\u201cAs a makeup artist myself, being able to shop products in-store<\/a>, try out different shades and feel the textures has always been so important and I am so excited this will now be an option for our customers nationwide.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"The shop is to open within a matter of daysThis article contains affiliate links, we will receive a…\n","protected":false},"author":2,"featured_media":541562,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8815],"tags":[952,748,393,4884,14721,179,2349,15067,16,15],"class_list":{"0":"post-541561","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-liverpool","8":"tag-beauty","9":"tag-britain","10":"tag-england","11":"tag-great-britain","12":"tag-lgbtqia","13":"tag-liverpool","14":"tag-liverpool-city-centre","15":"tag-on-tiktok","16":"tag-uk","17":"tag-united-kingdom"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/115473258421142058","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/541561","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=541561"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/541561\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/541562"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=541561"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=541561"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=541561"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}