{"id":548684,"date":"2025-11-04T15:11:23","date_gmt":"2025-11-04T15:11:23","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/548684\/"},"modified":"2025-11-04T15:11:23","modified_gmt":"2025-11-04T15:11:23","slug":"china-still-beating-heart-of-global-luxury-as-french-giant-lvmh-signals-faith-in-market","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/548684\/","title":{"rendered":"China still \u2018beating heart of global luxury\u2019 as French giant LVMH signals faith in market"},"content":{"rendered":"<p>French luxury giant <a target=\"_self\" class=\"e1yy41x40 ef9u0v01 css-1ankfgb ecgc78b0\" href=\"https:\/\/www.scmp.com\/topics\/lvmh?module=inline&amp;pgtype=article\" title=\"\" data-qa=\"BaseLink-renderAnchor-StyledAnchor\" rel=\"noopener\">LVMH<\/a> has expressed full confidence in the Chinese market despite sluggish consumption in the world\u2019s second-largest economy, promising continued investment in what it calls \u201cthe beating heart of global luxury\u201d.<\/p>\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">\u201cThe future of luxury is being shaped here, in China, with China and with our Chinese clients,\u201d said Marc-Antoine Jamet, LVMH\u2019s secretary general, in Paris before heading to the annual China International Import Expo (CIIE) in Shanghai.<\/p>\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">China is a top market for the French luxury giant, where it operates 46 brands, more than 1,800 stores and about 27,000 employees, according to Jamet.<\/p>\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">\u201cLocal consumption continues to move upmarket, guided by a search for meaning, quality and experience rather than simple ownership. We already see new opportunities emerging in beauty, gastronomy and cultural experiences,\u201d he added.<\/p>\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">Chinese consumers have fuelled growth in the global luxury market for decades. But their spending has become more measured and experience-focused in recent years, leading to a decline in overall consumption for the sector.<\/p>\n<p>Even so, <a target=\"_self\" class=\"e1yy41x40 ef9u0v01 css-1ankfgb ecgc78b0\" href=\"https:\/\/www.scmp.com\/topics\/luxury-china?module=inline&amp;pgtype=article\" title=\"\" data-qa=\"BaseLink-renderAnchor-StyledAnchor\" rel=\"noopener\">China\u2019s luxury market<\/a> has shown signs of stabilising in recent months after years of disappointing performance amid a slowing economy and persistent challenges such as the real estate crisis, high youth unemployment and low consumer confidence.<\/p>\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">Most brands reported improved third-quarter results compared with the first half of 2025, with increased reinvestment in physical assets and operations, according to an HSBC report published in October.<\/p>\n","protected":false},"excerpt":{"rendered":"French luxury giant LVMH has expressed full confidence in the Chinese market despite sluggish consumption in the world\u2019s&hellip;\n","protected":false},"author":2,"featured_media":548685,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3090],"tags":[3801,51,1395,176032,21568,1700,176030,34982,19125,3749,12522,4025,13279,176029,176031,1411,10741,16,15],"class_list":{"0":"post-548684","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-economy","8":"tag-beijing","9":"tag-business","10":"tag-china","11":"tag-china-international-import-expo-ciie","12":"tag-chinese-consumers","13":"tag-economy","14":"tag-erwan-rambourg","15":"tag-french","16":"tag-hennessy","17":"tag-hong-kong","18":"tag-hsbc","19":"tag-louis-vuitton","20":"tag-lvmh","21":"tag-marc-antoine-jamet","22":"tag-nicolas-forissier","23":"tag-paris","24":"tag-shanghai","25":"tag-uk","26":"tag-united-kingdom"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/115492073317888238","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/548684","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=548684"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/548684\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/548685"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=548684"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=548684"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=548684"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}