{"id":552388,"date":"2025-11-06T06:59:21","date_gmt":"2025-11-06T06:59:21","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/552388\/"},"modified":"2025-11-06T06:59:21","modified_gmt":"2025-11-06T06:59:21","slug":"tech-company-achieves-game-changing-breakthrough-to-solve-major-problem-with-plastic-no-longer-optional","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/552388\/","title":{"rendered":"Tech company achieves game-changing breakthrough to solve major problem with plastic: ‘No longer optional’"},"content":{"rendered":"

Finnish technology<\/a> company Coolbrook<\/a> has made a breakthrough in plastics<\/a> recycling by using its electrified RotoDynamicReactor to crack 100% plastic-waste-derived pyrolysis oil into useful olefins such as ethylene and propylene, according to a Team 10+<\/a> report.<\/p>\n

Coolbrook’s tests were conducted in conjunction with the EU Horizon Europe program’s Electro project, which looks to demonstrate new technologies linking plastic waste<\/a> with the petrochemical industry to make the production of olefins used in plastics<\/a> more sustainable.\u00a0<\/p>\n

The company’s RDR technology<\/a> is designed to achieve 100% carbon dioxide-free olefin production using renewable energy sources, which could be a game-changer for the petrochemical industry and plastics recycling<\/a>.\u00a0<\/p>\n

Steam cracking<\/a> is a process that breaks down saturated hydrocarbons<\/a>, in this case pyrolysis oils, into smaller, often unsaturated hydrocarbons. Coolbrook says its technology does this more efficiently than traditional methods, without the need for dirty fuels<\/a>, and with a higher selectivity of light olefins, which are highly valued.\u00a0<\/p>\n

Less than 10%<\/a> of plastic waste is recycled<\/a>, with much of it ending up in landfills that generate planet-warming methane<\/a> and leach chemicals and microplastics<\/a> into the environment, where they can harm plants, animals, and humans.<\/p>\n

The Electro project uses new technology to pre-treat plastic waste<\/a>, providing a feedstock for Coolbrook’s RDR, which produces circular materials<\/a> for reintroduction into the plastics manufacturing sector.\u00a0<\/p>\n
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The scalable concept has an initial life cycle assessment showing a 90% reduction<\/a> in planet-warming pollution over the best available technology being used today.\u00a0<\/p>\n

These efforts support the European Union’s objective that all packaging be recyclable in an economically viable way by 2030<\/a> and decrease the use of virgin material to reach climate neutrality by 2050.\u00a0\u00a0<\/p>\n

The introduction of plastic-free alternatives<\/a> has already begun<\/a>, but plastics have been interwoven in society enough to make their elimination a difficult task.\u00a0<\/p>\n

The automotive industry accounts for around 12-15%<\/a> of global plastic demand, and the increased adoption of electric vehicles<\/a> will push that figure up because of the high mechanical strength and light weight of certain plastics and fiber-reinforced composites that aid in extending vehicle range<\/a>.\u00a0<\/p>\n

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Because of this, the EU will require 20%<\/a> recycled plastic in new vehicles within six years of the new regulation’s implementation, with a bump to 25% in 10 years.\u00a0<\/p>\n

“Without scalable recycling solutions, the industry risks creating a new wave of waste. Circularity is no longer optional; it’s a regulatory, environmental and economic imperative,” per a World Economic Forum report<\/a>.\u00a0<\/p>\n

According to Team 10+, Coolbrook has also successfully cracked naphtha<\/a> \u2014 another petroleum product used in plastics \u2014 at its pilot plant, which shows the versatility of its technology and its potential to revolutionize other parts of the petrochemical industry.\u00a0<\/p>\n

Join our free newsletter<\/a> for weekly updates on the latest innovations improving our lives<\/strong> and shaping our future<\/strong>, and don’t miss this cool list<\/a> of easy ways to help yourself while helping the planet.<\/p>\n

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