{"id":552972,"date":"2025-11-06T13:34:16","date_gmt":"2025-11-06T13:34:16","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/552972\/"},"modified":"2025-11-06T13:34:16","modified_gmt":"2025-11-06T13:34:16","slug":"perplexity-to-pay-snap-400m-to-power-search-in-snapchat","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/552972\/","title":{"rendered":"Perplexity to pay Snap $400M to power search in Snapchat"},"content":{"rendered":"<p id=\"speakable-summary\" class=\"wp-block-paragraph\">Snap said on Thursday that it has signed a deal to integrate Perplexity\u2019s AI search engine directly within Snapchat. As part of the deal, Perplexity will pay Snap $400 million in cash and equity.<\/p>\n<p class=\"wp-block-paragraph\">The deal gives Perplexity exposure to more than 940 million Snapchat users, who will get answers from its AI engine when they ask questions to the company\u2019s <a href=\"https:\/\/techcrunch.com\/2024\/09\/17\/snapchats-my-ai-chatbot-is-getting-new-google-lens-like-features\/\" target=\"_blank\" rel=\"noopener\">My AI chatbot<\/a>.<\/p>\n<p class=\"wp-block-paragraph\">The new feature will be integrated into the app\u2019s interface early next year. Snap said it will start recording revenue from this deal from 2026.<\/p>\n<p class=\"wp-block-paragraph\">The deal was announced alongside Snap\u2019s Q3 2025 results. The company reported revenue of $1.51 billion, up 10% from a year earlier, though it narrowed its loss to $104 million from $153 million a year ago. The company said its subscription tier, <a href=\"https:\/\/techcrunch.com\/2022\/08\/15\/snap-says-snapchat-now-has-1-million-subscribers-introduces-new-features\/\" target=\"_blank\" rel=\"noopener\">Snapchat+<\/a>, now has more than 17 million users.<\/p>\n","protected":false},"excerpt":{"rendered":"Snap said on Thursday that it has signed a deal to integrate Perplexity\u2019s AI search engine directly within&hellip;\n","protected":false},"author":2,"featured_media":552973,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[51,28397,67720,16497,16,15],"class_list":{"0":"post-552972","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"tag-business","9":"tag-perplexity","10":"tag-snap","11":"tag-snapchat","12":"tag-uk","13":"tag-united-kingdom"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/115503016750383433","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/552972","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=552972"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/552972\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/552973"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=552972"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=552972"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=552972"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}