{"id":553116,"date":"2025-11-06T15:04:14","date_gmt":"2025-11-06T15:04:14","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/553116\/"},"modified":"2025-11-06T15:04:14","modified_gmt":"2025-11-06T15:04:14","slug":"the-uks-cheapest-supermarket-revealed-and-its-not-aldi-tesco-or-asda-personal-finance-finance","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/553116\/","title":{"rendered":"The UK\u2019s cheapest supermarket revealed \u2013 and it\u2019s not Aldi, Tesco or Asda | Personal Finance | Finance"},"content":{"rendered":"

Shoppers looking to save money on their weekly shop<\/a> might be surprised by who\u2019s come out on top in the latest supermarket<\/a> price comparison. Aldi<\/a> is often seen as the cheapest, but it\u2019s just been knocked off the top spot. Consumer group Which?<\/a> compared the average prices of 70 popular items, including branded and own-brand products such as milk, bread, and cheese, across eight of the UK\u2019s biggest supermarkets.<\/p>\n

And this time, it was Lidl<\/a> that came out cheapest, with a basket of 70 goods costing \u00a3120.38 with a Lidl Plus card, or \u00a3120.46 without it. Aldi followed closely behind at \u00a3121, while Asda<\/a> was the third cheapest at \u00a3132.69. Which? said the findings showed just how tight the battle has become between Aldi and Lidl, with competition heating up after Lidl ended Aldi\u2019s long-running winning streak in July.<\/p>\n

Tesco<\/a>, Sainsbury\u2019s<\/a>, and Morrisons<\/a> all charged significantly more for the same goods, especially for shoppers without loyalty cards.\u00a0<\/p>\n

Tesco\u2019s basket cost \u00a3133.38 with a Clubcard and \u00a3134.89 without. Sainsbury\u2019s came in at \u00a3136.79 with Nectar and \u00a3139.68 without.<\/p>\n

Ocado<\/a> and Waitrose<\/a> were the most expensive overall, with average prices of \u00a3151.57 and \u00a3163.04 respectively.\u00a0<\/p>\n

That means shopping at Waitrose cost \u00a342.58 more than Lidl, which is a 35% increase.<\/p>\n

Which? also carried out a separate comparison using a much larger list of 187 items, including more branded goods. In this case, Asda<\/a> came out on top, offering the lowest prices for the tenth month in a row.<\/p>\n

Tesco<\/a> with a Clubcard came in second, followed by Morrisons<\/a> with a More Card. Again, Waitrose<\/a> was the most expensive overall.<\/p>\n

Aldi<\/a> and Lidl<\/a> weren\u2019t included in this larger list, as they didn\u2019t stock many of the branded products used in the comparison.<\/p>\n

The research also highlighted how loyalty schemes can make a noticeable difference.\u00a0<\/p>\n

Based on the longer list, Tesco<\/a> and Sainsbury\u2019s<\/a> loyalty cards helped shoppers save over 6% during October. However, not everyone can access these discounts.<\/p>\n

Which? warned that millions of shoppers may be missing out on loyalty deals due to age restrictions, lack of a permanent address, or limited access to digital devices.<\/p>\n

They also added that while supermarket inflation has slowed, grocery prices are still 5.2% higher compared to last year.\u00a0<\/p>\n

The biggest price increases were seen in chocolate, meat and coffee, while items like paper goods and sparkling wine have come down in price.<\/p>\n

The price comparisons were carried out using an independent tracking site and included widely available groceries found in all major supermarkets<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Shoppers looking to save money on their weekly shop might be surprised by who\u2019s come out on top…\n","protected":false},"author":2,"featured_media":553117,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[1796,486,51,21508,1009,177044,1797,117288,1294,2570,2070,1735,177047,177045,16,15,1798,177046],"class_list":{"0":"post-553116","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"tag-aldi","9":"tag-asda","10":"tag-business","11":"tag-food-prices","12":"tag-lidl","13":"tag-loyalty-schemes","14":"tag-morrisons","15":"tag-ocado","16":"tag-sainsburys","17":"tag-supermarket-price-comparison","18":"tag-supermarkets","19":"tag-tesco","20":"tag-the-cheapest-supermarkets-in-the-uk","21":"tag-the-uks-cheapest-supermarket","22":"tag-uk","23":"tag-united-kingdom","24":"tag-waitrose","25":"tag-what-is-the-uks-cheapest-supermarket"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/115503370473605985","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/553116","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=553116"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/553116\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/553117"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=553116"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=553116"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=553116"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}