{"id":556557,"date":"2025-11-08T04:59:24","date_gmt":"2025-11-08T04:59:24","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/556557\/"},"modified":"2025-11-08T04:59:24","modified_gmt":"2025-11-08T04:59:24","slug":"royal-albert-dock-launches-dock-shorts","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/556557\/","title":{"rendered":"Royal Albert Dock launches Dock Shorts"},"content":{"rendered":"<p style=\"margin: 0cm; text-align: justify;\"><strong>Royal Albert Dock Liverpool is set to be transformed with three permanent state-of-the-art projectors which will show a series of short animations mapped onto the back facade of the closed Maritime Museum while it undergoes its transformation.\u00a0<\/strong><\/p>\n<p style=\"margin: 0cm; text-align: justify; font-stretch: normal; font-size-adjust: none; font-kerning: auto; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-feature-settings: normal; min-height: 14px;\">\u00a0<\/p>\n<p style=\"margin: 0cm; text-align: justify; font-stretch: normal; font-size-adjust: none; font-kerning: auto; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-feature-settings: normal;\">The animation series named Dock Shorts,\u00a0brings the historic inner quay of Royal Albert Dock to life through a series of dynamic, visually stunning displays.\u00a0Having launched with a Halloween stunt on 31st October, and with a Remembrance Day themed projection planned for 9th &amp; 11th November from 5-9pm, the dock\u2019s iconic architecture will now serve as the canvas\u00a0for a programme of large-scale, light-based storytelling, blending creativity with cutting-edge technology.<\/p>\n<p style=\"margin: 0cm; text-align: justify; font-stretch: normal; font-size-adjust: none; font-kerning: auto; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-feature-settings: normal; min-height: 14px;\">\u00a0<\/p>\n<p style=\"margin: 0cm; text-align: justify; font-stretch: normal; font-size-adjust: none; font-kerning: auto; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-feature-settings: normal;\">The Dock Shorts series features 14 bespoke shows per year for the next two years, with the programme, each aligned with key calendar moments including Christmas, Lunar New Year, Valentine\u2019s Day, Halloween, and other major cultural events. These 20 second shorts will provide a rich platform for storytelling and community engagement, while also presenting exciting opportunities for brand partnerships and sponsorship.<\/p>\n<p style=\"margin: 0cm; text-align: justify; font-stretch: normal; font-size-adjust: none; font-kerning: auto; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-feature-settings: normal; min-height: 14px;\">\u00a0<\/p>\n<p style=\"margin: 0cm; text-align: justify; font-stretch: normal; font-size-adjust: none; font-kerning: auto; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-feature-settings: normal;\">With the projections displayed on the back of the Maritime Museum,\u00a0which is currently temporarily closed for an extensive redevelopment as part of the Waterfront Transformation Project, the best viewing point is from the dock\u2019s inner quay,\u00a0offering visitors a unique perspective of the illuminated installations.<\/p>\n<p style=\"margin: 0cm; text-align: justify; font-stretch: normal; font-size-adjust: none; font-kerning: auto; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-feature-settings: normal; min-height: 14px;\">\u00a0<\/p>\n<p style=\"margin: 0cm; text-align: justify; font-stretch: normal; font-size-adjust: none; font-kerning: auto; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-feature-settings: normal;\">Each projection will be\u00a0individually themed\u00a0using high-quality mapping techniques to ensure a rich and immersive experience. The programme is designed to evolve throughout the year, celebrating Liverpool\u2019s creative spirit whilst honouring the dock\u2019s industrial heritage, designed to captivate new and returning audiences.<\/p>\n<p style=\"margin: 0cm; text-align: justify; font-stretch: normal; font-size-adjust: none; font-kerning: auto; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-feature-settings: normal; min-height: 14px;\">\u00a0<\/p>\n<p style=\"margin: 0cm; text-align: justify; font-stretch: normal; font-size-adjust: none; font-kerning: auto; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-feature-settings: normal;\">The campaign launched with a special Halloween-themed short,\u00a0telling a ghostly tale of the legendary ship-wreck,\u00a0The Albert Hartley,\u00a0and the ship\u2019s final voyage before it was lost to stormy seas. Actors posing as the ship\u2019s ghostly crew members and captain could be seen wandering around the dock on Halloween night,\u00a0interacting with families and adding an extra layer of theatricality to the evening.<\/p>\n<p style=\"margin: 0cm; text-align: justify; font-stretch: normal; font-size-adjust: none; font-kerning: auto; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-feature-settings: normal; min-height: 14px;\">\u00a0<\/p>\n<p style=\"margin: 0cm; text-align: justify; font-stretch: normal; font-size-adjust: none; font-kerning: auto; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-feature-settings: normal;\">Jacob Loftus, CEO of General Projects, comments, \u201cThis series marks an exciting new chapter for the dock, blending innovative projection technology with the rich heritage of the site. By showcasing a variety of seasonal and cultural themes, we aim to enhance the visitor experience, attract diverse audiences, and further cement the dock\u2019s role as a vibrant cultural landmark in Liverpool.\u201d<\/p>\n<p class=\"event-detail-item\">\n                    <strong class=\"event-detail-item-title\">Categories:<\/strong> <a href=\"https:\/\/cultureliverpool.co.uk\/category\/2025\/\" target=\"_blank\" rel=\"noopener\">2025<\/a>                <\/p>\n","protected":false},"excerpt":{"rendered":"Royal Albert Dock Liverpool is set to be transformed with three permanent state-of-the-art projectors which will show a&hellip;\n","protected":false},"author":2,"featured_media":556558,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8815],"tags":[748,393,4884,179,16,15],"class_list":{"0":"post-556557","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-liverpool","8":"tag-britain","9":"tag-england","10":"tag-great-britain","11":"tag-liverpool","12":"tag-uk","13":"tag-united-kingdom"},"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/556557","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=556557"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/556557\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/556558"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=556557"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=556557"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=556557"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}