{"id":559938,"date":"2025-11-09T19:10:13","date_gmt":"2025-11-09T19:10:13","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/559938\/"},"modified":"2025-11-09T19:10:13","modified_gmt":"2025-11-09T19:10:13","slug":"commerce-commission-investigates-creatine-supplement-maker-push-gummies-after-34-complaints","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/559938\/","title":{"rendered":"Commerce Commission investigates creatine supplement maker Push Gummies after 34 complaints"},"content":{"rendered":"

\"BrittanyBrittany Allan, co-founder of Push Gummies, said the business was planning to relaunch in the coming weeks.<\/p>\n

In July, Sydney-based personal trainer James Smith called out the company\u2018s testing and the level of creatine within its products, claiming the business was misleading its customers.<\/p>\n

The business subsequently paused all sales<\/a> and opened an investigation into its manufacturing.<\/p>\n

At the time, Allan said the company halted sales as soon as the allegations came to light.<\/p>\n

\u201cWe\u2019ve also initiated fresh, independent testing of product samples directly from batches in New Zealand with third-party independent laboratory Eurofins,\u201d Allan said.<\/p>\n

Allan has since shared the results of the investigation with the Herald, confirming that a small number of recent batches contained less creatine than stated on the label.<\/p>\n

\u201cOn the advice of legal counsel, Push Gummies implemented a refund and credit programme for affected customers. So far, we\u2019ve refunded or credited over 5000 bags, and have received overwhelmingly positive support from customers, retailers, and athletes for how this has been handled.<\/p>\n

\u201cTo be clear, this issue was limited to a small number of recent batches that tested as underdosed.\u201d<\/p>\n

\"PushPush Gummies’ website still lists all of its products as “Sold out”, but a message on the website now reads “New Product Launching Soon!”<\/p>\n

Commission responds<\/p>\n

The commission confirmed it had received 34 complaints from consumers about the brand after the controversy.<\/p>\n

Commerce Commission general manager for competition, fair trading and credit Vanessa Horne said it was \u201caware of concerns regarding Push Gummies, particularly in relation to allegations of misleading labelling and advertising\u201d.<\/p>\n

\u201cWe are currently in the assessment phase of our investigation and reviewing a number of recent concerns and related information,\u201d Horne said.<\/p>\n

\u201cThe commission weighs up a number of factors to determine the appropriate action during an investigation. Depending on our findings, several outcomes are possible, as set out in our enforcement response guidelines.\u201d<\/p>\n

A spokeswoman from the commission confirmed it had been in contact with Allan and would continue to be as part of its investigation.<\/p>\n

Manufacturing changes<\/p>\n

Before the commission\u2019s announcement, Allan said she was preparing to relaunch the business in the next few weeks.<\/p>\n

\u201cWe\u2019re incredibly grateful for the continued support from our community and are focused on coming back stronger \u2013 with high-quality creatine gummies returning soon,\u201d Allan said.<\/p>\n

She said production had now resumed with a new manufacturing partner in the United States.<\/p>\n

\u201cEvery future batch will be independently tested by Eurofins US, with additional safeguards in place to ensure full integrity and accuracy.\u201d<\/p>\n

However, the Australian Broadcasting Corporation (ABC) reported in August that Push\u2019s production was under way \u201cwith a new Australian-based manufacturer\u201d to \u201cstrengthen quality control and prevent issues like this from happening again\u201d.<\/p>\n

Allan said the business had been working with an Australian-based manufacturer, but then opted to go with a US manufacturer instead.<\/p>\n

That article also stated that Push was suing its former Chinese manufacturer, accusing it of altering the product formula without its knowledge.<\/p>\n

Allan confirmed this was still being pursued.<\/p>\n

Tom Raynel is a multimedia business journalist for the <\/b>Herald<\/b>, covering small business, retail and tourism.<\/b><\/p>\n