M&S have reset their business with a new B2C distribution deal in Europe and launched the official M&S TikTok Shop.<\/p>\n
M&S post Brexit reset with Zalando in Europe<\/p>\n
M&S sell around the world with partners in many of the countries they trade in. Largely focusing on their B2C business, they have done a deal with Zalando\u2019s B2B logistics solution, ZEOS which supply M&S\u2019 entire online direct-to-consumer business in continental Europe from early 2026.<\/p>\n
M&S first partnered with Zalando in 2022 to fulfil orders through three marketplace partners in Europe; Zalando, About You and Amazon. In the last quarter, M&S has seen rapid growth online, with Zalando sales +131% vs LY. <\/p>\n
The new agreement will see ZEOS fulfil M&S\u2019 entire online direct-to-consumer orders in continental Europe covering 21 markets, creating one single stock pool as well as an advanced order management system for Fashion, Home & Beauty products sold in Europe from early next year.<\/p>\n
By optimising ZEOS\u2019 local fulfilment network, the customer shopping experience online will also be elevated with faster delivery and returns processes; cutting delivery times by up to 2-3 days.<\/p>\n
The ambition for M&S\u2019s International business is to build a global omnichannel business, utilising the expertise and infrastructure of strategic partners, through simple, scalable operating models, which are capital light. ZEOS\u2019 operational infrastructure will support M&S\u2019 online growth, delivering an expected sales uplift of up to 30%, whilst also reducing logistics cost by up to half, and improving operating margins.\u00a0<\/p>\n
\nHaving reset the International business to reshape M&S for global growth, we\u2019re focusing on bigger, better partnerships, which enable us to bring the best of M&S to the world. Our partnership with Zalando supported us as we begun to scale our online growth over the last three years and now we\u2019re taking the next step, leveraging ZEOS\u2019 operational infrastructure to scale our online business in Europe further. This is a key strategic market where our trusted brand and stylish Fashion, Home & Beauty offer resonates with customers.<\/p>\n
\u2013 Mark Lemming, Managing Director of International, M&S<\/p>\n<\/blockquote>\n
M&S TikTok Shop<\/p>\n
M&S has launched on TikTok Shop to bring customers\u2019 favourite products to the UK\u2019s fastest growing shopping platform where one beauty product sells every second in the UK.<\/p>\n