{"id":561365,"date":"2025-11-10T12:28:19","date_gmt":"2025-11-10T12:28:19","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/561365\/"},"modified":"2025-11-10T12:28:19","modified_gmt":"2025-11-10T12:28:19","slug":"cult-north-american-brand-garage-heads-to-london-for-its-uk-debut","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/561365\/","title":{"rendered":"Cult North American brand Garage heads to London for its UK debut"},"content":{"rendered":"<p><strong>Canadian label Garage, the brand known for its unapologetic attitude and its early 2000s appeal, is making its long-awaited London debut in Spring 2026.<\/strong><\/p>\n<p>The Montreal-born brand, which has been fuelling a new era of confident, cool-girl dressing across North America, will open its first UK flagship on Oxford Street, with more stores planned to follow throughout the year.<\/p>\n<p>Mary Ann Vitale, Vice President of Merchandising at Garage, said: &#8220;The UK is a global style capital and the perfect place to connect with a new generation of unapologetic, confident girls.<\/p>\n<p>&#8220;We\u2019ve seen the love across North America &#8211; \u00a0now we\u2019re ready to bring that same heat overseas. Everything we do comes straight from our community and the culture around her.&#8221;<\/p>\n<p><a rel=\"nofollow noopener\" href=\"https:\/\/www.theindustry.fashion\/ads\/commerce-dt-pu-2-2\/\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"300\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/10\/Desktop-half-page-720x300px.jpg\" class=\"no-lazy-load wp-post-image\" alt=\"\"  \/><\/a><\/p>\n<p><a rel=\"nofollow noopener\" href=\"https:\/\/www.theindustry.fashion\/ads\/commerce-dt-pu-2\/\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"250\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/10\/Mobile-bb-300x250px.jpg\" class=\"no-lazy-load wp-post-image\" alt=\"\"\/><\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-283891\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/11\/garage_oxford_landscape-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1440\"  \/><\/p>\n<p>Founded in 1975 in Montreal, Garage made a name for itself on North American soil during the 1990s and 2000s. In its heyday, the retailer was known for its grungey denim, cropped hoodies and laid-back streetwear, embodying the carefree attitude of mall culture and MTV-era cool. Today, that influence is being reimagined for a generation that finds the same thrill in low-rise jeans and a good mirror selfie.<\/p>\n<p>Its allure\u00a0lies in its 2000s revival energy. Think ultra-low-rise jeans, baby tees, slinky camis and rhinestone accents &#8211; a wardrobe straight out of an early MTV music video, but filtered through a modern lens.<\/p>\n<p>Now, as it crosses the Atlantic for the first time, Garage is stepping into a competitive UK high-street landscape, setting its sights on the same Gen Z shoppers who frequent brands like Bershka, Pull&amp;Bear and Urban Outfitters.<\/p>\n","protected":false},"excerpt":{"rendered":"Canadian label Garage, the brand known for its unapologetic attitude and its early 2000s appeal, is making its&hellip;\n","protected":false},"author":2,"featured_media":561366,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7757],"tags":[748,393,62951,4884,257,16,15],"class_list":{"0":"post-561365","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-london","8":"tag-britain","9":"tag-england","10":"tag-garage","11":"tag-great-britain","12":"tag-london","13":"tag-uk","14":"tag-united-kingdom"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/115525407826446896","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/561365","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=561365"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/561365\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/561366"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=561365"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=561365"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=561365"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}